This document outlines a business plan for an online store that sells merchandise from popular films and television series. The store aims to make fans' dreams come true by offering replicas, gadgets, clothes, and other items related to their favorite movies and shows. Strengths include worldwide online sales, while weaknesses include a small target audience. The business seeks to become the top choice for customers by offering the best products at the best prices and making people happy.

2. Are you a fan of films and their heroes?
Do you want to feel like one of them?
You’re in the right place!
We want to make your dreams come true!
Feel like Heisenberg and find “dope” items like
replicas, gadgets, clothes and much more.
May the force be with you!

4. MANAGING DIRECTOR
BARTOSZ JANOWSKI
ASSISTANT MANAGER
BASIA KILANOWSKA
I.T. DIRECTOR
EWA CHMIELINSKA
INFORMATION
SELECTION
KASIA DZIEGIEL
PAULINA JOZWIK

5.  Strengths- Online sales worldwide
 Weaknesses- Small target group
 Opportunities- Huge selection of
products and premieres of new
films and TV series
 Threats- Changing trends and
large competition

6.  Selling products from fans
favourite films and TV series
 Making new fans of films and TV
series
 Organising meetings, conventions
and online forums for fans
 Giving people the opportunity to
express themselves

7.  To be the best in the market
 To become a world famous brand
 Interviewing the biggest cinema
celebrities
 To make our company grow
 Having the largest variety of products
available for customers

8.  Being the number one choice for
customers
 Offering the best products at the best
price
 Making people HAPPY

9.  Men
 18-50 years old
 Nerds
 IT specialists
 Crazy fans

10. Cost break down:
1st year- online £717, social media £12 000= £12 717
2st year- Events=£15 117
3th year- Customers Date Base= £17 997
4th year- Cinema=£77 997
5th year- TV=£273 197
Marketing cost per year
5 year cost £397 025

11. Comparison of Income against Marketing Budget

12.  WHEN? Any time online, you will normally receive
your delivery within 2-3 days
 WHO? Nerds, TV series and film fans
 WHERE? On the internet and at the conventions
 WHAT? Gadgets, t-shirts from films and TV series
 WHY? To make people happy

13.  Thinkgeek
 Forbiddenplanet
 Designbyhumans
 Hottopic
 80sTees
 Anovos
 Ebay

14. Unique Selling Proposition-

15. Do you think that the theme of
the shop will encourage
people to buy films/TV?
series?gadgets?
Would you want to buy
replicas or other things
related to your favourite
film/TV series?
What would it be?
Do you think buying this type of thing
on the internet is the best idea?
What do you consider
most important in our
products?

16. How much money would you be
willing to spend on gadgets,
clothes etc. from films/TV
series?
Are you a fan of a film/series? What film/TV
series?
What kind of people will buy the
products of our store?