SlideShare a Scribd company logo
Cup of Art Ltd.
Overview of the Company
Vision Mission Values
To promote aspiring
artists, create an artists’
community and serve
the best hot drinks.
Monthly exhibitions,
organising art events
including poetry nights
and offering coffee and
fancy tea.
Aspiring artists,
accessible art, good
coffee.
Market Research
Customers
• Women 23+
• Live in Olsztyn
• People who value beauty and art
• Middle income
• Artists
Potential customers
• Students
Competitors
• Three coffee shops
• Art galleries in old town
SWOT
Strengths Weaknesses
There is no similar place in Olsztyn.
We can always sell coffee if people
will not buy art.
Perfect place for cultural events.
Very good location – near city centre.
People will come only to buy a coffee
and not to view exhibitions (only
coffee will matter).
Opportunities Threats
Olsztynskie Lato Artystyczne –
perfect time to advertise our gallery.
Art is cool.
Art High School can always provide
us with different kinds of art to
exhibit.
An international coffee shop will
appear in Olsztyn .
Coffee can be seen as unhealthy.
Budget
Expected annual turnover
350.000 zl = £70.000
40.000 zl = £8. 000
Funding from
European Union to
start our business.
inside decorations
- 10.000 zl
rent - 9.200 zl
other stuff 3.000 zl
barista course
2.700 zl
Social Media
• Our company has Facebook and Instagram account to
advertise our coffee, fancy tea and tasty snacks.
• We want to show our customers paintings which we have
in gallery. We want to inform people about new
exhibitions.
• We have SnapTag for our gallery on Snapchat.
• We do not have a website, because it absorbs a lot of
money and time. We do not sell anything online.
Presentation
Visualisation
Other Advertising
• Loyalty card
• Posters, flyers (mostly on OLA)
• 15% discount for students
Thank you for your attention

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Presentation

  • 1. Cup of Art Ltd.
  • 2. Overview of the Company Vision Mission Values To promote aspiring artists, create an artists’ community and serve the best hot drinks. Monthly exhibitions, organising art events including poetry nights and offering coffee and fancy tea. Aspiring artists, accessible art, good coffee.
  • 4. Customers • Women 23+ • Live in Olsztyn • People who value beauty and art • Middle income • Artists Potential customers • Students
  • 5. Competitors • Three coffee shops • Art galleries in old town
  • 6. SWOT Strengths Weaknesses There is no similar place in Olsztyn. We can always sell coffee if people will not buy art. Perfect place for cultural events. Very good location – near city centre. People will come only to buy a coffee and not to view exhibitions (only coffee will matter). Opportunities Threats Olsztynskie Lato Artystyczne – perfect time to advertise our gallery. Art is cool. Art High School can always provide us with different kinds of art to exhibit. An international coffee shop will appear in Olsztyn . Coffee can be seen as unhealthy.
  • 7. Budget Expected annual turnover 350.000 zl = £70.000 40.000 zl = £8. 000 Funding from European Union to start our business. inside decorations - 10.000 zl rent - 9.200 zl other stuff 3.000 zl barista course 2.700 zl
  • 8. Social Media • Our company has Facebook and Instagram account to advertise our coffee, fancy tea and tasty snacks. • We want to show our customers paintings which we have in gallery. We want to inform people about new exhibitions. • We have SnapTag for our gallery on Snapchat. • We do not have a website, because it absorbs a lot of money and time. We do not sell anything online.
  • 11. Other Advertising • Loyalty card • Posters, flyers (mostly on OLA) • 15% discount for students
  • 12. Thank you for your attention