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BlockBuster
Blockbuster started out as a video store, in 1989, where customers can
rent DVD’s.

It has since grown to include games, and now has a website which gains most of the
business.

Through their website you can download films to rent and watch straight away. You
can also download games straight to your gaming console.

Blockbuster has a few unique selling points including a range of trial plans, starting
from £1.

Blockbuster was one of the first websites to allow you to rent games by downloading
them.

If you buy a hard copy of anything online, they include free delivery.
You are able to trade in older games and films.

Blockbuster also offer a selection of films exclusive to them, i.e. You cannot rent them
from any other store.
Target Audience

• When refining a target audience for         Problem...
  our marketing designs, we referred
  to the client brief and chose a         •   We feel that the problem is that
  younger audience of 16-21, possibly         people are not aware of the
  pupils, gamers, and people who are          different things that Blockbuster
  into comedy.                                now offer.
                                          •   We aim to target this by going
• We chose this audience as we                digital with our marketing
  thought they would be most likely to        campaigns, for example,
  rent films and games, as they may           including a QR code on our
  not be able to afford the full DVD or       posters/billboards/stickers.
  Game. Also the younger generation
  are more likely to own gadgets that
  allow them to connect to the
  Blockbuster website and download
  films/games.
Initial Ideas...
QR Code Stickers.




•   The idea of stickers reflect our target audience, for example when walking
    around the streets in places such as Brighton, you are able to see stickers
    that have been stuck on signs, walls, bins, floors etc. Also by only putting
    images of iconic people from films and a QR code people will be more
    interested to find out exactly what that sticker is advertising.

•   The QR code would lead them to the Blockbuster website where they
    could download the film that the image is from.
The Facebook page also reflects our target audience
as most people aged 16-21 have Facebook and are
likely to ‘Like’ the Blockbuster page, this way the more
people who ‘Like’ it the more awareness is raised.
The Facebook page would also raise awareness by
being able to ‘Post’ about latest offers, links to the
website etc.
Promotional Tent...
Placed in big shopping centers around the country
Giving away free mini bags of popcorn containing
promotional vouchers
Pepsi cans with promotional codes on them
Consoles set up to trial games
Blockbuster Proposal
Blockbuster Proposal
Blockbuster Proposal

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Blockbuster Proposal

  • 1.
  • 2. BlockBuster Blockbuster started out as a video store, in 1989, where customers can rent DVD’s. It has since grown to include games, and now has a website which gains most of the business. Through their website you can download films to rent and watch straight away. You can also download games straight to your gaming console. Blockbuster has a few unique selling points including a range of trial plans, starting from £1. Blockbuster was one of the first websites to allow you to rent games by downloading them. If you buy a hard copy of anything online, they include free delivery. You are able to trade in older games and films. Blockbuster also offer a selection of films exclusive to them, i.e. You cannot rent them from any other store.
  • 3. Target Audience • When refining a target audience for Problem... our marketing designs, we referred to the client brief and chose a • We feel that the problem is that younger audience of 16-21, possibly people are not aware of the pupils, gamers, and people who are different things that Blockbuster into comedy. now offer. • We aim to target this by going • We chose this audience as we digital with our marketing thought they would be most likely to campaigns, for example, rent films and games, as they may including a QR code on our not be able to afford the full DVD or posters/billboards/stickers. Game. Also the younger generation are more likely to own gadgets that allow them to connect to the Blockbuster website and download films/games.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. QR Code Stickers. • The idea of stickers reflect our target audience, for example when walking around the streets in places such as Brighton, you are able to see stickers that have been stuck on signs, walls, bins, floors etc. Also by only putting images of iconic people from films and a QR code people will be more interested to find out exactly what that sticker is advertising. • The QR code would lead them to the Blockbuster website where they could download the film that the image is from.
  • 11. The Facebook page also reflects our target audience as most people aged 16-21 have Facebook and are likely to ‘Like’ the Blockbuster page, this way the more people who ‘Like’ it the more awareness is raised. The Facebook page would also raise awareness by being able to ‘Post’ about latest offers, links to the website etc.
  • 12. Promotional Tent... Placed in big shopping centers around the country Giving away free mini bags of popcorn containing promotional vouchers Pepsi cans with promotional codes on them Consoles set up to trial games