Blockbuster started as a video rental store in 1989 but has since expanded online, allowing customers to rent and stream movies and games through their website. They offer competitive rental plans starting at £1 as well as exclusive titles. Their target audience is younger people aged 16-21 who may not be able to afford to purchase games and movies. Potential marketing strategies include QR code stickers promoting their website, a Facebook page to engage this demographic, and a promotional tent in shopping centers with free popcorn and Pepsi samples.

2. BlockBuster
Blockbuster started out as a video store, in 1989, where customers can
rent DVD’s.
It has since grown to include games, and now has a website which gains most of the
business.
Through their website you can download films to rent and watch straight away. You
can also download games straight to your gaming console.
Blockbuster has a few unique selling points including a range of trial plans, starting
from £1.
Blockbuster was one of the first websites to allow you to rent games by downloading
them.
If you buy a hard copy of anything online, they include free delivery.
You are able to trade in older games and films.
Blockbuster also offer a selection of films exclusive to them, i.e. You cannot rent them
from any other store.

3. Target Audience
• When refining a target audience for Problem...
our marketing designs, we referred
to the client brief and chose a • We feel that the problem is that
younger audience of 16-21, possibly people are not aware of the
pupils, gamers, and people who are different things that Blockbuster
into comedy. now offer.
• We aim to target this by going
• We chose this audience as we digital with our marketing
thought they would be most likely to campaigns, for example,
rent films and games, as they may including a QR code on our
not be able to afford the full DVD or posters/billboards/stickers.
Game. Also the younger generation
are more likely to own gadgets that
allow them to connect to the
Blockbuster website and download
films/games.

4. Initial Ideas...

10. QR Code Stickers.
• The idea of stickers reflect our target audience, for example when walking
around the streets in places such as Brighton, you are able to see stickers
that have been stuck on signs, walls, bins, floors etc. Also by only putting
images of iconic people from films and a QR code people will be more
interested to find out exactly what that sticker is advertising.
• The QR code would lead them to the Blockbuster website where they
could download the film that the image is from.

11. The Facebook page also reflects our target audience
as most people aged 16-21 have Facebook and are
likely to ‘Like’ the Blockbuster page, this way the more
people who ‘Like’ it the more awareness is raised.
The Facebook page would also raise awareness by
being able to ‘Post’ about latest offers, links to the
website etc.

12. Promotional Tent...
Placed in big shopping centers around the country
Giving away free mini bags of popcorn containing
promotional vouchers
Pepsi cans with promotional codes on them
Consoles set up to trial games