The document provides an overview of a company that offers DVD rentals and sales through an expansive selection available for fast, free delivery, using movie preference matching software. It discusses the company's direct competitors Blockbuster and Amazon Prime, and indirect competitors Redbox and Best Buy. Blockbuster initially launched an online rental program but ultimately failed due to mismanagement and an inability to adapt to a changing market. The document also covers the company's domestic and international consumer base and environmental analysis.

2. Company Overview “ Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.”

3. Company Overview

4. Product Overview

5. Product Overview DVD sales are on the decline, a plus for Netflix Internet Content: obtained through, fixed-fee licenses, revenue sharing agreements and direct purchases Movie Preference Matching software: eBay

6. Direct Competitor: Blockbuster started as an online bookstore Amazon Prime free 2-day shipping with no min. Purchase $79 annual fee Membership was expanded

7. Direct Competitor: Blockbuster 2004- launched online rental program Business patent Failed because: Mismanaged Changing market Needed Open to innovation Movie selection

8. Indirect Competitor: Redbox Products: DVDs & videogames Advertising: Attached with McDonalds, Internet ads, email Distribution: 27,000 kiosks nationwide Promotional Strategy: free rentals to new customers, allows you to find closest kiosk via website On call customer service 24/7

9. Indirect Competitor: Bestbuy Products: TV, video, phones, camcorders, computers, etc Advertising: TV commercials, subscriptions, emails, billboards, weekly ads Distribution: retail stores and BestBuy.com Promotional strategy: Reward Zone program 1 point for every $1 spent Offers online and phone customer service

10. Consumer Overview: Domestic

11. Consumer Overview: International Broadband Internet Content Movie Preference Software

12. Environmental Analysis: Domestic

13. Environmental Analysis: International China Korea India