The document discusses creative marketing strategies for several movies. It analyzes the marketing approaches for movies like Transformers, Surf's Up, Dev D, and Maqbool. It outlines specific campaigns like large banners in LA for Transformers, promotions with companies like GM, eBay, and Pepsi, merchandising tie-ins, and more. The document also discusses the business impacts of the marketing strategies and emphasizes the importance of creatives in selling films and impacting box office results.