Theadless E-Marketing Initiative Presentation
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Threadless is an online t-shirt store where members of the community submit and vote on designs each week. The top 4 designs are selected for production and sale on the site. Designers of the winning submissions receive $2000 plus $500 for each reprint of their design.
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![HUH?? Threadless? Community based online t-shirt store Members submit t-shirt designs online each week to be voted by the community The most popular 4 picked for production ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Theadless E-Marketing Initiative Presentation
- 4. Community Types of Virtual Community High self-centrality of consumption activity Insider Devotee Weak social ties to community Strong social ties to community Mingler Tourists Kozinets, R. V. 1999. E-tribalized marketing?: the strategic implications of virtual communities of consumption. European Management Journal, 17(3), pp. 252-264 Low self-centrality of consumption activity
- 5. Community Sizzle Young, Trendy,Colourful,Interactive
- 6. Community Trialogue Customer as a partner Degree of customisation What can companies learn?
- 7. Trialogue
- 8. Trialogue Customer as a partner Degree of customisation Community What can companies learn?
- 10. Interact (IDIC)Nambisan, S. 2002. Designing Virtual Customer Environments for New Product Development" Toward a Theory. Academy of Management Review, 27 (3) pp. 392-413
- 12. Customer as a promoterWord of Mouth
- 13. Community Trialogue Customer as a partner Degree of customisation What can companies learn?
- 14. Degree of Customisation Differentiate (IDIC) Identify (IDIC) Customise (IDIC) Individual Mass Customisation
- 15. Community Trialogue Customer as a partner Degree of customisation What can companies learn?
- 16. What can companies learn? Cultivate the community!
- 17. Thankyou foryourattention C 8 2
- 18. References Kozinets, R. V. 1999. E-tribalized marketing?: the strategic implications of virtual communities of consumption. European Management Journal, 17(3), pp. 252-264 Nambisan, S. 2002. DEsigning Virtual Customer Environments for New Product Development" Toward a Theory. Academy of Management Review, 27 (3) pp. 392-413 Threadless, 2010. Threadless. [Online] Available at: www.threadless.com [Accessed 2 March 2010].