MBS provides public relations and communications services focused on building corporate brands and positioning companies through strategic communications plans, media outreach, and leveraging traditional and social media channels. Their services include corporate communications, transactions, crisis communications, social media, and executive training. The company works with clients across various industries and has experience in North America, Europe, and emerging markets.

1. New York
London
São Paulo
Public Relations
Capabilities
commitment
expertise
results

2. Building the Corporate Brand
 Corporate communications today is about building brands, for
public companies as well as private
 The corporate brand reflects the organization’s value
proposition
– Establishes company’s core expertise
– Differentiates against competitors
– Positions against business goals: IPO, transaction, long-term ownership
– Creates awareness among core audiences
 We work with clients to identify, establish and protect the
corporate brand
– Begin with developing comprehensive strategy
– Leverage all media, both traditional and new channels
– Protect brand against negative stories, other threats 2

3. Success Begins with Key Principles
 Effective communicators must understand the new environment
– The continued role of traditional media
– How digital/social media have transformed the landscape
 Ideas are still king
– These ideas should stem from a deep understanding of your business
– Crafted to become compelling stories
– Capture attention of journalists, consumers, influencers
 Technology is the game changer
– Provides ability to create own content, media channels
– New ways to reach traditional audiences
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4. The MBS Approach
Target your
Begin with a strategy audiences Build great stories
tied to your
(financial press/trade from strong ideas
company’s goals
press/analysts)
Distribute across
multiple channels Create longstanding
(traditional, social relationships
media)
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5. Areas of Focus
 Corporate communications
– Public, private companies
 Transactions
– M&A, IPOs, secondary offerings, spins, bankruptcies
 Crisis communications
 Social media
 Training
– Media, presentation
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6. Corporate Communications
 Full communications support for public and private companies
 Key is determining how to best position your organization to
create and support its corporate brand
 Includes:
– Communications plan
– Message development
– Training
– Media targeting
– Content development
– Media outreach (including social media)
– Crisis planning
– Spokesperson
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7. Corporate Positioning
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8. Expert Commentary
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9. Product Launch
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10. Transactions
 Communications for financial transactions, including mergers
and acquisitions, spins, IPOs, secondary offerings, bankruptcies
and strategic alliances
 We begin with a deep understanding of the companies involved,
industry trends and financial market conditions
 Program includes:
– Message development
– Document preparation
– Media training
– Custom press list
– Media outreach
– Coordination with outside advisors
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11. Deal Press
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12. Crisis Communications
 Even the best-laid business plans fall prey to unforeseen
events, and effective communication in these situations can be
critical to survival
 Reputations can be torn down quickly, so when a crisis arises
speed is critical.
– Wrong time to “learn on the job”
 Our media team will have a plan in place to mobilize quickly,
assess the situation and take appropriate action
 Message development and media relationships are especially
important in crisis situations. It is typically necessary for us to
monitor crisis developments and coverage 24/7
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13. Social Media
 The digital world has added great opportunity for
communicators
– We have been a pioneer in this arena and continue to innovate
 MBS was one of the earliest proponents of corporate
podcasting and can help with all audio needs
 We are also active in the blogosphere and will help develop
your blogging program
 We can bring blogger and podcaster outreach to any media
campaign as well as guide your through the world of Facebook,
Twitter, LinkedIn and Google+
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14. Podcasting
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15. Blogging
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16. Training
 Media and presentation training are critical to success
– Readies executives for interview and speaking situations so they come
across as smooth and confident
 Media training is delivered through custom workshops, where
executives are provided with technique training, drills recorded
on video, and analysis of skills/weaknesses
– Prepares for interviews with print outlets TV, radio, bloggers and
podcasters
 Presentation training uses similar approach in advance of IPO
and other roadshows, speeches, board presentations, internal
communications
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17. About MBS
 Advisory firm dedicated to enhancing the corporate and
investor brand of our clients
 Customized programs that are developed and implemented by
firms principals
 Well-established network of journalist, analyst and investor
contacts across North America and Europe
 Extensive experience across a broad range of industries in
North America, Europe and the Emerging Markets
 Team of multi-lingual specialists drawn from careers in
journalism, investment banking, asset management, equity
sales, consulting & finance
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18. Representative Firm Clients
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19. The Corporate Communications Team
Farrell Kramer Katja Buhrer
 25 years of media/corporate communications experience  Capital markets experience at Citigroup
 Corporate positioning, financial communications, transaction,  Reporter, editor and columnist for Australia’s largest business
crisis, executive communications, training and finance newspaper
 Award-winning journalist, Investigative & financial writer at  IR for leading Latin American companies
Associated Press and Investor’s Business Daily  Degree in Commerce, University of New South Wales
 Broad range of industry expertise  Languages: German and French
 Master’s in Journalism from Northwestern University
 Language: Japanese
Sharon Bially Vanessa Friedman
 Leads media relations campaigns and develops public  Over 15 years of experience working with private and non-
speaking programs profit clients on complex communications issues, long term
 Strategic Communications Expertise strategy and crisis
 Manages programs in English-speaking and foreign language
 Public and private sector communications expertise with
press (Latin America)
OECD and Council on Foreign Relations
 Published author in Foreign Policy Magazine, Washington
 Worked with NBS News in Paris Times, Financial Times, among others
 Novelist and blogger  Masters in International Relations, John’s Hopkins University
 Masters in International Affairs, Columbia University  Languages: Spanish, Portuguese, French, Italian
 Language: French
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20. Contact Us
MBS Value Partners
424 Madison Ave., Suite 400
New York, NY 10017
+1.212.750.5800 Tel
+1.212.661.2268 Fax
www.mbsvalue.com
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