Besides a brief introduction and executive management details, this profile presentation has a mention of all the services we offer, list of clients we are currently working with on monthly retainer basis and the ones we have successfully served in the recent past.

1. PROFILE Team Orange Communications Pvt. Ltd. G-33 Triveni Commercial Complex Sheikh Sarai Phase 1, New Delhi 110017 Phone: 91 11 41841374-74 Telefax: 91 11 41645445 Email: dhiraj@teamorange.in URL: http://www.teamorange.in

2. What are we talking about… The fall of advertising & the rise of PR Al Ries & Laura Ries * A classic written by internationally renowned marketing gurus which talks about how some of the biggest brands like eBay & others have build their identity using less of advertising and more of PR in the recent past…or for that matter, how cost effective and credible PR is in comparison to other market communication tools!

3. Who we are and what we do… Team Orange Communications is an integrated marketing communications company instituted by directors who are seasoned professionals with media houses of repute. We provide 360° solutions in the following domains: Public Relations Content Event Management Creative Solutions Team Orange Advertising Media Tracking BTL Activities Fabrication

5. Team Orange Communications Dhiraj Ahuja Head – Business Development, Advertising, Design & Events Rishu Monga Head – Public Relations, Web Initiatives, Administration Aarti Chauhan Client Servicing Amol Monga Events & BTL Nikky Gupta Head – Media Rohin Khanna Media Neha Kaushik Media Dipti Mazumdar Media Deepak Burman Head - Design Ram Kumar Administration Tripurari Sharma Chandigarh Krishna Chandigarh Pamela Uthappa Bangalore Nisha Easwaran Chennai Ashutosh Rawat Jaipur Anukul Bhavsar Mumbai Oliver Periera Mumbai Umesh Kamble Mumbai Vijayalakshmi Bangalore Anup Trarafdar Bangalore Amit Kumar Web Development Aditya Barasia Advertising Gaurav Bajaj

6. Dhiraj Ahuja Director – Business Development Dhiraj earned his bachelor degree in Science from Delhi University in 1995. He also has a Post Graduate Diploma in Quality Management from Institute of Directors, New Delhi besides a Certificate in Computer Applications from NIIT. Immediately after earning his bachelors degree, he joined Cyber Media India Limited, India's leading technology media group. Having written for magazines like Dataquest and PC Quest successfully for two years, he joined Media Transasia as Assistant Editor for their international license publications Computer World and PC World. He has also written for publications of repute like India Today and Business Standard. Post this he took a sabbatical from IT journalism to become one of the founder editors for India's biggest online initiative then, Mantraonline.com. As the content manager for this horizontal portal, he syndicated and produced content on topics as diverse as film & music. Dhiraj spent seven years with leading media houses before founding Team Orange Communications with his friend Rishu Monga. He has spearheaded many accounts of prominence at Team Orange. Some names of repute include Panasonic, Imation, Transcend, Confederation of Real Estate Developers' Association of India, Esys, World Phone, Lego, Dedicated Micros, SOPEXA, DotAsia and Netherlands Foreign Investment Agency to name a few. Dhiraj takes a keen interest in reading books, writing articles, watching films and television. He is also an avid adventure traveler and has been to places as remote as Sikkim and Jaisalmer. He is married to a learned Gynaecologist who is currently working at All India Institute of Medical Sciences (A.I.I.M.S.), New Delhi and is blessed with a daughter.

7. Rishu Monga Director – Operations Rishu earned his bachelor degree in commerce from Kanpur University in 1997 before adding two post graduate qualifications - in advanced software design & development from the Electronics Research & Development Center of India at Noida and another in business administration (Marketing and HRM), from the Institute of Cooperative & Corporate Management Research & Training, Lucknow. Rishu is also extremely proficient web design and development, PHP programming, desktop publishing and image editing software. Rishu spent four and a half years with leading national PR agencies including Euro RSCG and eLexicon before founding Team Orange Communications with his friend Dhiraj Ahuja. He has spearheaded many accounts of prominence during his professional stint including powerful entities like Escorts Group, Government of Punjab and multiple technology clients like Cellnext Technologies Ltd., iServ India Solutions Ltd., Escosoft Technologies, Network Programs, Cressanda Solutions Ltd., Canal Plus Technologies, Iomega Corporation, Concerto Software and ComoreTel. Rishu currently spearheads the media and operations teams and oversees a wide range of accounts at Team Orange including Transcend, Netherlands Foreign Investment Agency, Panasonic, World Phone, IFS India, Safenet, eSys among others. He also manages the online promotion for Team Orange’s website and contributes to business genetation activities. Rishu takes a keen interest in playing guitar and song writing. He used to head a rock band while in college and has performed in IIT Kanpur and New Delhi a number of times. He is also an avid reader and spends hours surfing the web for information on his favourite topics. Rishu is married and is blessed with a daughter. His wife is currently pursuing her Doctorate (Ph.D) degree.

10. Whom we do it for…

13. Our experience with global clients… India USA Canada Finland Sweden Romania Italy France UK Belgium The Netherlands Japan Taiwan Malaysia Singapore Hong Kong

15. Key Media Activities… Industry Stories / Features Track / monitor editorial calendars of all media regularly for any story and/or feature related to the domain Invite queries from journalists for the same; draft answers based on standard set of key messages Take approvals from the client prior to sending it back to concerned editors Coordinate with the client management for managing tight editorial deadlines Follow-up and ensure the client’s participation along with other industry players/competition Track/monitor media nationally for coverage assimilation Contributed Articles Draft and place contributed articles on behalf of key the client spokesperson/s in the relevant media (These may be generic industry / market trend articles, and not specific to the client, with spokesperson’s byline – intended at building thought leadership and establishing domain expertise ) Case Studies / Success Stories Draft case studies / customer success stories on the client and place them in the relevant media; develop testimonials on benefits accrued by its customers and their reasons for brand loyalty (why they prefer to repeat the service provider?) to be used as inputs/quotes in the media (can also be used by the client’s sales team)

17. Key Non-media Activities… Event-related Services Provide design, production and logistic services on actual cost basis for all events and seminars, road shows/workshops etc., that the client organizes or decides to participate in (sans any agency commission or supervision charges) Creative Services Value-addition on actual cost basis for EDMs (electronic data mailers / HTML newsletters online, print mailers, POP material, banners/signage, backdrops, exhibition displays, advertisement creative, brochures etc.) Regular Reviews Routine fortnightly meetings proposed – Account Director &/or Account Manager, Account Executives to participate in the same and provide weekly/fortnightly/monthly report to the client Quarterly analysis of coverage and competition clippings through formal presentation , performance review and way forward (outlining the objectives for the next quarter)

18. Target Media (Indicative Media List) English Newspapers Hindustan Times Times of India Indian Express Pioneer Asian Age The Hindu Mid Day Mail Today Metro Now The Tribune Other major regional English newspapers Hindi Newspapers Dainik Jagran NavBharat Times Rashtriya Sahara Hindustan Dainik Bhaskar Rajasthan Patrika Amar Ujala Sandhya Times Punjab Kesari Dainik Tribune Other major regional Hindi newspapers Business Media Economic Times ET Hindi ET Gujarati Financial Express Hindu Business Line Business Standard BS Hindi Mint Financial Chronicle Business Bhaskar Financial World Business India Business World Business & Economy 4Ps Outlook Business TV Channels Zee News Zee Business CNBC Aawaz CNBC TV18 NDTV Profit NDTV 24x7 NDTV India Times Now CNN IBN IBN 7 Aajtak Headlines Today Star News Samay TV News 24 CNBC TV18 NewsX Mh1 News Voice of India Total TV Live News CNEB India News India TV DD News Wire Agencies PTI PTI Bhasha UNI Varta UNI IANS

19. Target Media (Indicative Media List) Northern Region Media Hi Times, Inext, Compact, Swatantra Bharat, Swatantra Chetna, Kanpur Ujala, Rashtriya Swaroop, Kampu Mail, Aaj, Dainik Tribune, Uttam Hindu, Vir Pratap, Naya Lokyug, Himprabha, Sukhna Times, Ajit Samachar, Yugmarg, Daily Spokesman, Aj Di Awaz, Chardi Kala, Akali Patra, Nava Zamana, Ajit (Punjabi), Tribune (Punjabi), Jagbaani, Daily News, Mahka Bharat, Dainik Rashtradoot, Evening Post, Rajasthan Patrika, Samachar Jagat, Young Leader, Amrit India, Evening Plus, Jansatta, DLA, Sahara Urdu, Quami Khabre, Voice of Lucknow, Aag, United Bharat, Rahat Times, Nyayadish, Grameen Sahara, Dainik Savera, Kaal Bhairav, Kashi Varta, Gaandiv Southern Region Media Deccan Herald Malai Malar Deccan Chronicle Makkal Kural (Evening) New Indian Express Andhra Jyoti Trinity Mirror Eanadu News Today (Evening) Daily Thanthi Rajasthan Patrika Vaartha Malaya Manorma Matrubhumi Kannada Prabha Praja Vaani Uday Vaani Vijay Karnataka Dinamani Dinakaran Dinamalar Dinabhoomi Malai Sudar

20. Western Region Media (Maharashtra & Gujarat) Loksatta Sakal Hindmata Navshakti Mahajanshakti Maharashtra Times Punyanagri Finance Today Free Press Journal Deshdoot Times Maharashtra Herald Pratyaksha Dainik Shivner Aapla Vartha Divya Bhaskar Gujarat Samachar Janmabhoomi Lakshadeep Lokmanya Sanjvarta Lokmat Central Region Media Express News Central Chronicle Swadesh Raj Express Nav Bharat Deshbandhu Agnipath Hitavada Dainik Nai Duniya Agniban Dev Putra Nav Prabhat Dainik Satta Acharan Amrit Sandesh Hari Bhoomie Fine Times Pradesh Times Pradesh Ki Hulchul Rashtriya Hindi Mail Raj Ki Nai Duniya Samay Jagat Sandhya Prakash Eastern Region Media Prabhat Khabar, Dainik Jagran, Ranchi Express, Apni Ranchi, Aaj, Jharkhand Jagran, Samaj, Sambad, Dharitri, Samaya Pragativadi, Odisha Bhaskar, Anupam Bharat, Prajatantra, Paryabhekyak, Sambad Kalika, Assam Tribune, Telegraph, The Statesman, Anand Bazar Patrika, Sentinel, North East Express, Sentinel (Hindi), Purvanchal Prahari, Purvodaya, Asomiya Khabar, Asomiya Partidin, Dainik Agradoot, Aji, Janmabhoomi, Janpadh Samachar, Ajir Asom, Dainik Batori, Jansadan

21. Technology & Other Portals ZDNetIndia.com Techtree.com Channeltimes.com CIOL.com SiliconIndia.com EFYTimes.com ITNewsOnline.com TechShout.com ConsumerInfoline.com marketflash.in Tech2.com Techwhack.com IndiaInfoline.com Moneycontrol.com itVARnews.net Itexaminer.com Exchange4media.com It-webquest.com Msn.co.in Yahoo.co.in Rediff.com Indiatimes.com Sify.com Technology Magazines Dataquest PC Quest Living Digital The DQ Week (Delhi, Chennai Mumbai and Kolkata edition) DQ Channels India CRN India Digit Computer Active PC World Channel World Chip Express Computer Express Channel Electronics For You i.t. Magazine BenefIT VAR India Digital Edge NCN Magazine Gadgets & Gizmos IT Price VAR What’s Hi-Fi T3 Besides the aforementioned online media, news articles shall also get published in the web editions of all print publications Other technology media CXOToday.com Network Computing CIO Communications Today Telecom Live Tele.Net Telecom Era Mobility My Mobile AV Max InfoSecurity InfoStore channelnews.in Voice & Data Voice & Data Connect Network Magazine PC Magazine TheSmartTechie

22. Extensive Online PR / PR on the Web - Additional Module (Optional) Guaranteed inclusion of press release in Google News, Yahoo News and MSN News Guaranteed inclusion of press release in Google News, Yahoo News and MSN News – these search engines mail the newsletter to millions of subscribers everyday Publishing press releases online extensively Publishing of press releases on 40+ third-party sites/blogs/forums like prweb, openpr, i-newswire, prlog, prleap etc., which would positively affect the site’s ranking in search results on various engines as well Promotion of press releases on bookmarking networks Promotion of the press release on over 80+ bookmarking networks like digg, del.icio.us, technorati etc. Setting up and maintaining blogs / microsites Setting up & maintenance of 40+ microsites / blogs on networks like squidoo, twitter, googlepages etc. Start and maintain an exclusive blog on the domain (relevant topics & issues) on behalf of the key spokesperson of the client and include inputs from other important representatives as well Professional Fee The agency proposes to charge an additional fee of Rs ______ per month towards the aforementioned measures for extensive online PR / PR on the web as it involves a dedicated team other than that for routine PR operations elucidated earlier

23. Thank You !