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The “W’s” of Funding
Lana Tayara, M.Eng.
ltayara@fundica.com
When Are You Fundable?
Traditional
Funders
Entrepreneurs
Internet
Bots
Dedicated
Researchers
Advisors
Where To Find Funding?
Who provides funding and Why?
Financial
Motivation
Expected
Return
Expected
Revenue
Business
Model
Key
Consideration
Tax Credits Pre-defined na na na Tax Law
Grants Societal na > $0 Reasonable Best In Line
Public Loans Societal 5 - 10% > $0 Reasonable All Factors
Private Loans ROI 5 - 20% > $30K Security Assets & CF
Angel Investors ROI >15% <<$100M Believe it Cash to CF+
Venture Capital ROI >25% > $100M Traction Time to Exit
What Funding Do You Find?
How To Get Funded?
Commercially
Viable Product &
Market?
Cash-in-hand?
Gov’t funding?
(tech, young, hiring)
Apply for gov’t
funding
Seek cash injection
1. Love money, angel
2. Bootstrap
STOP
Apply for
bank loans
Additional
capitalization
Seek Angel
or VC
Yes Yes Yes
No
NoNo
No
Build team
Core Team?
No No
Yes
END
CF history of
assets?
Additional
capitalization
How To Get Funded?
• Always move from gov’t to banks to VCs
• Really understand and target each funder
• Put together a killer application / pitch
• Develop a win-win relationship
• Move the deal to close
Lana Tayara M.Eng.
ltayara@fundica.com
fundica.com
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Understanding Funding - Fundica

  • 1. The “W’s” of Funding Lana Tayara, M.Eng. ltayara@fundica.com
  • 2. When Are You Fundable?
  • 4. Who provides funding and Why? Financial Motivation Expected Return Expected Revenue Business Model Key Consideration Tax Credits Pre-defined na na na Tax Law Grants Societal na > $0 Reasonable Best In Line Public Loans Societal 5 - 10% > $0 Reasonable All Factors Private Loans ROI 5 - 20% > $30K Security Assets & CF Angel Investors ROI >15% <<$100M Believe it Cash to CF+ Venture Capital ROI >25% > $100M Traction Time to Exit
  • 5. What Funding Do You Find?
  • 6. How To Get Funded? Commercially Viable Product & Market? Cash-in-hand? Gov’t funding? (tech, young, hiring) Apply for gov’t funding Seek cash injection 1. Love money, angel 2. Bootstrap STOP Apply for bank loans Additional capitalization Seek Angel or VC Yes Yes Yes No NoNo No Build team Core Team? No No Yes END CF history of assets? Additional capitalization
  • 7. How To Get Funded? • Always move from gov’t to banks to VCs • Really understand and target each funder • Put together a killer application / pitch • Develop a win-win relationship • Move the deal to close