The document summarizes the key questions ("W's") to consider when seeking funding: Who provides funding and why? Different types of funders like grants, loans, angels, and VCs provide capital for various motivations like societal benefit, expected returns, and business models. What funding is available? Options include tax credits, grants, public/private loans, angels, and venture capital, each with different return expectations and minimum investment levels. When are you fundable? Traditional steps are to first seek government funding if eligible, then bank loans if cashflow and assets allow, followed by angel or VC investors once the core team and product are proven. The conclusion advises always moving from