The trailer summarizes the plot of the film "The Woman in Black" and builds suspense and fear. It shows the protagonist investigating an old, isolated house that has dark secrets related to the Woman in Black. Eerie music and quick flashes of disturbing images like possessed children and a ghostly presence establish an ominous tone. The trailer aims to make the audience curious about the mystery of the Woman in Black and persuade them that the film will provide chilling scares.
this is my analysis of the advertising campaign for the film insidious; including the trailer, poster and magazine cover for my ocr a2 media studies coursework.
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2. The trailer begins with a smoky setting and
red writing stating the production company of
the film. There is the ambient sound of a train
as one is shown on the screen. It creates a
peaceful atmosphere because it has calm non
diegetic music while they are explaining the
protagonist’s situation and who he is. this
briefly gives the audience an insight to the
protagonist and creates sympathy for him
because they don’t want anything bad to
happen to him and for it to stay peaceful.
3. The house is shown along with other eerie clips
of the surroundings, showing that the house is
lonely and creates a sense of fear for the
audience. The clips are all dreary and dark
which signifies danger. A lonesome cross is
shown in the middle of the marshland
portraying that bad things have already gone
on there. Isolation is a convention of horror
films because it means that the characters
are more vulnerable because there is no one
there to help them.
4. The peaceful music stops as he walks into the
dark house showing that the security is gone and
bad things are going to happen in there. The music
after is tense as he walks round the dark house
with a light. This builds up to the crescendo, as it
gets louder and tenser. It stops as he hits the toy
that spins round. the audience’s mind is taken off
what is going to happen as they watch the old
fashioned toy go round with no music. A distorted
eye then appears combined with a loud noise to
show that the film has unexpected parts in it and
will make people jump. the dialogue ‘please don’t
go back to the house’ shows that there is
something scary there and makes the audience
associate that place with fear.
5. The trailer focuses on the house to show that it
is dangerous there and to evoke questioning
from the audience. A woman shakily pours a
drink whilst saying ‘don’t go back to the house’.
An image of the woman in black behind the
protagonist is then shown to give the effect
that she is the danger. A voice over then says
‘she’s there’. a crow is shown to signify death
and fear. It lets the audience know that the
film is dark and gothic. After the crow is shown
there is a montage of death with fire and
screaming. The music is tense and the montage
flashes on quickly making the audience feel
terror.
6. the music stops as the protagonist says ‘i can’t
leave yet.’ this indicates to the audience that
a lot more things are going to happen and
keeps them wanting to know what he is going to
do and why he can’t leave. the words ‘the most
chilling ghost story of our time’ are shown
which is used to persuade the audience of the
trailer to see it because they think it will be
worth while.
7. A theme of children is shown to show the
vulnerability of the victims in the film. Because the
children are vulnerable it also makes the audience
sympathise with them and want to find out what
happens to them. The 3 girls looked possessed and
step on one of their toys, cracking it’s head. they
open their windows as if they are going to jump out
and a man shouts ‘you should of left. you should of
gone when we told you to’ to the protagonist. this
makes the audience ask questions because they
would wonder why he had to leave and if he has
anything to do with it. A montage of children
covered in mud and in the rain, a child’s footsteps
, the protagonist with his own son, a nursery with
bloody writing on the walls and a child’s toy are
shown. This shows a clear theme of children
8.
9. The fast paced music and low key lighting
throughout the trailer show that it is a dark and
tense watch and has to be portrayed well through
the trailer to show the film’s potential to scare
the audience. It is trying to persuade the audience
to watch at all times and does this by putting the
name of the main actor because he is well known
already and people may want to watch it because
it has him in it. After his name is shown it fades out
to flash up clips him being scared and looking
around to evoke emotion for him from the audience.
To seem like he is being watch or running away
from something the montage also includes a
woman’s face in the window, the turning of a door
handle and a hand on the glass of the door. The
audience wouldn’t want him being harmed if they
know who he is. The theme of isolation is also
reiterated through showing the house on a
10. the words ‘fear’ ‘her’ ‘curse’ are
shown at alternate times in the
middle of another fast paced
montage of the film. The font is
bold, in sans serif and capital
letters to show the dominance the
woman in black has over the
people in the film. The font gets
The setting is old fashioned which asassociated with
bigger each time is if it is getting
closer which might make the
horror films because that time period is dark and
audience feel more scared and
eerie. In the montage at the end it shows fear
because the music is very loud and tense andif she
intimidated because it is as the
is coming towards the screen
clips flash on the screen really quickly. It shows
subliminally.
the protagonist running away frantically and
another with him holding an axe and candle to show
he is fearful. There is a rocking chair rocking with
nobody in it showing a supernatural presence in the
11. After the quick montage at the end the name of the
film ‘the woman in black’ is shown to remind the
audience of the title and help them remember the
name of the film. It then fades out to the dialogue
of a woman saying ‘she’s always there’. a clip is
shown of the protagonist looking out of the
window and a hand appearing. He touches the hand
slowly and a face of a woman appears screaming.
The clip quickly turns off to reveal when the film
is out in the cinema. This last clip shows the
connection of the two main characters and gives
the audience one last fright, reminding them that
is scary and has unexpected parts in it.