advertise before you monetize 
The leading cross-promotion network for 
Windows Phone and Windows Store apps
Empowering Windows 
Phone and Windows 
Store app and game 
developers to help each 
other grow.
Step 1: 
Create an ad for your app 
Step 2: Place a line of 
code into it and start 
advertising other apps 
Step 3: 
They promote yours in return
What’s the catch? 
You show 
You get
A special offer just for you! 
90% exchange rate 
for 6 months 
Use Promo code: 
WindowsAppsL1410
Developer Testimonials 
I really like this service so far and hope you 
continue to grow. I will recommend AdDuplex to 
other fellow Windows Phone developers. 
Cool, @AdDuplex couldn't have made it easier to setup 
my account and implement the ad control. Nice job! 
AdDuplex is a Hit! 
Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I 
had thought of & done first. 
I'm really thrilled about your ad network, my downloads 
increased massively since I'm using AdDuplex. 
Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that 
from pubcenter and the number of clicks I get from you make it worth it. 
Newly signed up and installed the Ad Manager - nice and 
simple to get going! 
We <3 AdDuplex. :)
AdDuplex as a Fallback Solution 
“AdDuplex + 
pubCenter is a 
winning recipe” 
JC Cimetiere 
Director 
Product Management 
Windows Phone 
Microsoft 
Fill rate on traditional ad networks is never 100% and can be as low as 10%. 
Don’t waste your ad space. Use AdDuplex as a fallback for 100% fill rate.
Current Stats 
9,000+ 
Active Published Apps 
1 Billion+ 
Ads Served Monthly 
200+ 
Countries and territories 
#1 
Independent ad network on Windows Phone/Windows
As seen on … 
… and more
Introducing 
Monetize your apps by promoting the products you like
www.adduplex.com 
@AdDuplex 
info@adduplex.com 
Or ask ME! 
Advertise before you monetize
A special offer just for you! 
90% exchange rate 
for 6 months 
Use Promo code: 
WindowsAppsL1410

APPChat: Adduplex by Matt Lacey

  • 1.
    advertise before youmonetize The leading cross-promotion network for Windows Phone and Windows Store apps
  • 3.
    Empowering Windows Phoneand Windows Store app and game developers to help each other grow.
  • 4.
    Step 1: Createan ad for your app Step 2: Place a line of code into it and start advertising other apps Step 3: They promote yours in return
  • 5.
    What’s the catch? You show You get
  • 6.
    A special offerjust for you! 90% exchange rate for 6 months Use Promo code: WindowsAppsL1410
  • 7.
    Developer Testimonials Ireally like this service so far and hope you continue to grow. I will recommend AdDuplex to other fellow Windows Phone developers. Cool, @AdDuplex couldn't have made it easier to setup my account and implement the ad control. Nice job! AdDuplex is a Hit! Thank you, as always, for AdDuplex. It's one of the top 10 things I wish I had thought of & done first. I'm really thrilled about your ad network, my downloads increased massively since I'm using AdDuplex. Fantastic. I will renew the Slice and Throw right now anyway, ecpm on that from pubcenter and the number of clicks I get from you make it worth it. Newly signed up and installed the Ad Manager - nice and simple to get going! We <3 AdDuplex. :)
  • 8.
    AdDuplex as aFallback Solution “AdDuplex + pubCenter is a winning recipe” JC Cimetiere Director Product Management Windows Phone Microsoft Fill rate on traditional ad networks is never 100% and can be as low as 10%. Don’t waste your ad space. Use AdDuplex as a fallback for 100% fill rate.
  • 9.
    Current Stats 9,000+ Active Published Apps 1 Billion+ Ads Served Monthly 200+ Countries and territories #1 Independent ad network on Windows Phone/Windows
  • 11.
    As seen on… … and more
  • 12.
    Introducing Monetize yourapps by promoting the products you like
  • 13.
    www.adduplex.com @AdDuplex info@adduplex.com Or ask ME! Advertise before you monetize
  • 14.
    A special offerjust for you! 90% exchange rate for 6 months Use Promo code: WindowsAppsL1410

Editor's Notes

  • #4 If your downloads dropped after an initial peak If don’t have a strategy for user acquisition – beyond hoping you’re just found in the store Don’t just wait for someone else to do something for you – your [app’s] success is down to you Empowering developers to help each other – like events like this!
  • #10 That’s why we’re the only people other than MSFT who can publish the stats we do
  • #13  alan [2:44 PM]2:44 1. we are really global alan [2:45 PM]2:45 2. we give more targeting (I don't think you can get any targeting on there at all) alan [2:45 PM]2:45 3. you can spend more than $500/month if you wish alan [2:46 PM]2:46 4. you can upload your own banners - they only give you predefined templates