An extended version of my previous talk: the Why and how of mobile. I gave this talk at the Grafisch Lyceum Utrecht, for a large group of students.

1. The Why, What & How of Mobile
Martijn Pannevis - @PanMan
Grafisch Lyceum Utrecht
CC By http://www.flickr.com/photos/gaetanlee/118885175

2. Get your phone
CC By http://www.flickr.com/photos/mjm/109012753

3. Live!

6. Design?

7. http://www.flickr.com/photos/will-lion/2594728351

8. Why?

9. How we got here
http://www.youtube.com/watch?v=5V-2qQS3NY0

10. What would you rather miss
for one year?

11. 31%
69%
Sex
Telefoon

12. Mobile is Personal
CC By http://www.flickr.com/photos/seandreilinger/133299418

13. Mobile is Social
CC by http://www.flickr.com/photos/polvero/3551035260

14. Mobile has Context
CC By http://www.flickr.com/photos/delphien/3029504174

15. Mobile is always near
CC By http://www.flickr.com/photos/lanier67/2979124681

16. Most important medium
10-19 25 22 11 42
Age
20-29 23 37 12 28
30-39 39 30 10 21
TV PC Other Mobile

17. Number of devices 4,600
3,900
2,200
1,500
1,100 1,200
480
Newspapers PC’s Landlines TV’s Bank accounts Radio’s Mobile Phones

18. Massai krijgers
CC by http://www.flickr.com/photos/markkelley/1022720488/

19. Mobile Internet Outpaces Desktop Internet Adoption
iPhone + iTouch Users = 8x AOL Users 8 Quarters After Launch
iPhone + iTouch vs. NTT docomo i-mode vs. Netscape vs. AOL Users
First 20 Quarters Since Launch
~57MM
60 Mobile Internet Desktop Internet
iPhone + iTouch Netscape*
50 Launched 6/07 Launched 12/94
40
Subscribers (MM)
~25MM Mobile Internet
30 NTT docomo i-mode
Launched 6/99
20
~11MM
Desktop Internet
10
AOL*
~7MM v 2.0 Launched 9/94
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
iPhone + iTouch NTT docomo i-mode AOL Netscape
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. 33
Source: Company Reports , Morgan Stanley Research.

20. 15,000M
10,000M
5,000M
0M
Okt 2007 Sept 2009

21. 2.500.000 Users in NL

22. Top 10 in NL
1 Nu.nl
2 Google
3 Buienradar
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS

23. Trends in NL
1 Nu.nl
2 Google
3 Buienradar
Location based
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS

24. Trends in NL
1 Nu.nl
2 Google
3 Buienradar
4 Hyves News
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS

25. Trends in NL
1 Nu.nl
2 Google
3 Buienradar
4 Hyves
Social Communication
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS

26. Top 10 in NL
1 Nu.nl
2 Google
3 Buienradar
4 Hyves
5 Hotmail
6 9292
7 Telegraaf
8 Gmail
9 NS
10 NOS

27. Nu.nl

29. Hyves:
200.000.000
pageviews
1.000.000
users

30. NOS
18.000.000
teletext
pages

31. 112.556
128.676
apps

32. Fastest Hardware User Growth in Consumer Tech History
Global Cumulative Unit Shipments in First 10 Quarters
iPhone + iTouch vs. Wii / DS / PSP / iPod / BlackBerry
60
Nintendo Wii
Cumulative Unit Shipments (MM)
50
Apple
iPhone + iTouch Nintendo DS
40
Sony PSP
30
20
Apple RIM
iPod Blackberry
10
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10
Quarters Since Launch
Note: iPhone launched in CQ2:07; iTouch launched in CQ3:07; iPod launched in CQ4:01; Wii launched in CQ4:06; D
launched in CQ4:04; PSP launched in CQ1:05; Blackberry smartphone launched in C2002. Source: Apple, Nintendo, Son

34. What?

35. IFart

36. Tweetie 2

37. Foursquare!

38. Stats

40. CC By http://www.flickr.com/photos/dpstyles/3112730513

41. Layar

42. Layar
http://www.youtube.com/watch?v=b64_16K2e08

43. Layar 3D

44. Beatles

45. Layar

46. The future of AR games
http://www.youtube.com/watch?v=BUOHfVXkUaI

47. How?

48. Platforms
CC By http://www.flickr.com/photos/stuckincustoms/211239773

49. PC world

52. Mobile
CC by http://www.flickr.com/photos/d_a_v_i_d_m_/89612916

53. Mobile Platforms
Symbian S60
Mobile Web
J2me
Widgets
Blackberry
iPhone
Windows Mobile
Android
SMS

54. Symbian S60

55. J2ME - PRO

56. J2ME - CON

57. Blackberry

58. Windows Mobile

59. SMS
CC By http://www.flickr.com/photos/sis/2789152982

61. "The future is here.
It's just not evenly
distributed yet."
William Gibson

62. iPhone

63. “Phone differentiation used to be about
radios and antennas and things like
that...We think, going forward, the phone of
the future will be differentiated by software”
Steve Jobs
CC By http://www.flickr.com/photos/gilderic/3517477267

64. Android
CC By http://www.flickr.com/photos/laihiu/3799313903/

65. Android
More open than iPhone:
Possible to replace native parts (ie contacts)
hook into OS. (ie: Receive SMS)
run background tasks.
Market & Own distribution possible (but not common).
Growing, but not there yet

66. Mobile Widgets

67. Mobile Web

68. Normal vs. Mobile web
Few browsers Many browsers
Consistent behaviour Different browsers
Big screens Different screen sizes
Input: mouse Keypad/touch/mouse
emulator

69. Mobile web is the future
Like normal web: distribution rules
Interface & sensor access will get there
Most apps are lists & screens with data anyway
HTML 5 is leading the way: Cool new things

70. Appstore
Worldwide Distribution
Worldwide Payments

71. 112.556
128.676
apps

72. 21.687
Games

74. 233,636,281
CC By http://www.flickr.com/photos/eishier/179939755

76. Appstores are
the new black

77. So, which one?

78. Which platform?
Reach in YOUR target group
Capabilities needed
Future-ness (that’s a perfectly cromulent word!)
It’s still nowhere near a mature market
If possible, go with the web

79. Multiple Platforms
Don’t start from scratch all the time
Build (internal) API
If you are popular others will build for you :) eg: Twitter

80. Let’s build an app

81. Which Platform?

82. 70% Sales
Web Usage
60%
50%
40%
30%
20%
10%
0%
Symbian iPhone RIM Windows Android

84. Hyves:
200.000.000
pageviews
100.000.000
iPhone!

87. Native Apps

88. Why go native on mobile?
More control over the user experience
Richer interaction (make buttons do stuff)
Access to sensor data
Distribution through appstores

91. Pay $100.

92. Xcode

94. Testing

95. Simulator

96. Test on device!
CC from http://www.flickr.com/photos/bendodson/3367856091/

97. UDID’s
CC by http://www.flickr.com/photos/8533266@N04/2075411436/

98. Objective C. Not easy
CC by http://www.flickr.com/photos/veggiefrog/3435380297

99. WebApps

101. Powerful browser

102. Web Based

103. Browser Install

104. Run as app

105. Games

106. Dashcode

111. Disadvantages
CC by http://www.flickr.com/photos/iko/145211107/

112. Appstore

113. PhoneGap!

114. Native

115. Web-based apps

116. WWW folder

117. Submit

118. Online app Management

119. Submit
CC by http://www.flickr.com/photos/bright/77891644/

120. Wait....
CC by http://www.flickr.com/photos/flod/3241103792/

121. Wait..........
CC by http://www.flickr.com/photos/flod/3241103792/

122. Approved
CC by http://www.flickr.com/photos/striatic/2145725302

123. Appstore

125. Make Money!
CC by http://www.flickr.com/photos/daviddmuir/2125697998/

127. Thanks
www.martijnpannevis.nl
mail @ martijnpannevis.nl
@PanMan on Twitter