The document discusses various mobile platforms including Symbian, J2ME, Meego, Blackberry, Windows Mobile, Windows Phone, iOS, Android and Firefox OS. It covers SMS, mobile web, widgets and differences between normal and mobile web. Specific platforms like iPhone, Android and Windows Phone 7 are discussed. Factors to consider for choosing a platform like reach and capabilities are presented. Both native app development and web-based approaches are described. Monetization options for mobile apps like the app stores and ads are mentioned.
Presented at Mobilism.nl
Device diversity is about to get an order of magnitude worse. SmartTVs are hitting the market in mass this year. Sony, LG, Vizio, and Samsung are all shipping televisions with Google TV built in.
And if the rumors that Apple will release a TV this year are true, 2012 will turn out to be the year web developers start to tackle the glass screen hanging on our walls.
Why should web developers focused on mobile learn about the web on TVs? Because TVs represent the next challenge in device proliferation. They share common characteristics with their smaller brethren. They create new challenges and opportunities we haven't encountered yet. And most importantly, learning how to build for TVs helps inform our practices of building for mobile devices.
Adapting to Input — Smashing Conference NYCJason Grigsby
Responsive Web Design has forced us to accept that we don't know the size of our canvas, and we've learned to embrace the squishiness of the web. Input, it turns out, is every bit as challenging as screen size. We have tablets with keyboards, laptops that become tablets, laptops with touch screens, phones with physical keyboards, and even phones that become desktop computers.
In this session, Jason will guide you through the input landscape, showing you new forms of input like sensors and voice control, as well as new lessons about old input standbys. You'll learn the design principles necessary to build web sites that respond and adapt to whatever input people use.
Phones are the new PCs. & the Red Fez Playbook, November 2010Harald Felgner, PhD
My playbook for November 2010.
There is an increasing flood of smartphones, smartphone operating systems, browsers, and application stores.
No consolidation.
Cp the new "Sketchbook" version in http://www.slideshare.net/haraldf/sketchbook201011 ...
Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
La musique via Internet et les réseaux mobilesSonnerie Iphone
Native web vs industry musical : comment fonctionne la musique et les droits d'auteur sur Internet et les réseaux mobiles.
Les sonneries iphones gratuites et la gestion des droits d'auteur.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
Mobile: Session 1: Why Companies Who Use Mobile are Still Falling Behind SugarCRM
Mobile is not only shaping the way companies react and do business, but it is shaping the apps and customizations Epicom builds for its customers. Companies are adding mobile platforms to their normal business processes and the market place must shift with them. Epicom’s CEO and Founder Bill Harrison will discuss what the most innovative companies are doing with mobile CRM. Bill will also highlight customer projects with applications built specifically for the tablet or smart phone.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
Presented at Mobilism.nl
Device diversity is about to get an order of magnitude worse. SmartTVs are hitting the market in mass this year. Sony, LG, Vizio, and Samsung are all shipping televisions with Google TV built in.
And if the rumors that Apple will release a TV this year are true, 2012 will turn out to be the year web developers start to tackle the glass screen hanging on our walls.
Why should web developers focused on mobile learn about the web on TVs? Because TVs represent the next challenge in device proliferation. They share common characteristics with their smaller brethren. They create new challenges and opportunities we haven't encountered yet. And most importantly, learning how to build for TVs helps inform our practices of building for mobile devices.
Adapting to Input — Smashing Conference NYCJason Grigsby
Responsive Web Design has forced us to accept that we don't know the size of our canvas, and we've learned to embrace the squishiness of the web. Input, it turns out, is every bit as challenging as screen size. We have tablets with keyboards, laptops that become tablets, laptops with touch screens, phones with physical keyboards, and even phones that become desktop computers.
In this session, Jason will guide you through the input landscape, showing you new forms of input like sensors and voice control, as well as new lessons about old input standbys. You'll learn the design principles necessary to build web sites that respond and adapt to whatever input people use.
Phones are the new PCs. & the Red Fez Playbook, November 2010Harald Felgner, PhD
My playbook for November 2010.
There is an increasing flood of smartphones, smartphone operating systems, browsers, and application stores.
No consolidation.
Cp the new "Sketchbook" version in http://www.slideshare.net/haraldf/sketchbook201011 ...
Mobile UX 101 - current trends, behaviours, design considerations, common mistakes, platform choices and general advice for anyone entering the mobile design and development industry
La musique via Internet et les réseaux mobilesSonnerie Iphone
Native web vs industry musical : comment fonctionne la musique et les droits d'auteur sur Internet et les réseaux mobiles.
Les sonneries iphones gratuites et la gestion des droits d'auteur.
No matter how much we try to put ourselves into a mobile first mentality, it is hard for us to do so fully. Our access to PCs prevents us from experiencing mobile the way many in the world do.
We're currently fighting for parity among experiences. We're arguing that the mobile version shouldn't be a dumbed down version of the desktop site.
But we've set our sights too low. In a true Mobile First world, the mobile version should be the best experience. Mobile shouldn't just match the desktop experience, it should exceed it.
Mobile: Session 1: Why Companies Who Use Mobile are Still Falling Behind SugarCRM
Mobile is not only shaping the way companies react and do business, but it is shaping the apps and customizations Epicom builds for its customers. Companies are adding mobile platforms to their normal business processes and the market place must shift with them. Epicom’s CEO and Founder Bill Harrison will discuss what the most innovative companies are doing with mobile CRM. Bill will also highlight customer projects with applications built specifically for the tablet or smart phone.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
13. Steve Jobs
“Phone differentiation used to be about
radios and antennas and things like
that...We think, going forward, the phone of
the future will be differentiated by software”
CC By http://www.flickr.com/photos/gilderic/3517477267
16. Android
More open than iPhone:
Possible to replace native parts (ie contacts)
hook into OS. (ie: Receive SMS)
run background tasks.
Market & Own distribution possible (but not common).
Growing, but not there yet
22. Normal vs. Mobile web
Few browsers
Consistent behaviour
Big screens
Input: mouse
Many browsers
Different browsers
Different screen sizes
Keypad/touch/mouse
emulator
23. Mobile web is the future
Like normal web: distribution rules
Interface & sensor access will get there
Most apps are lists & screens with data anyway
HTML 5 is leading the way: Cool new things
31. Which platform?
Reach in YOUR target group
Capabilities needed
Future-ness (that’s a perfectly cromulent word!)
It’s still nowhere near a mature market
If possible, go with the web
32. Multiple Platforms
Don’t start from scratch all the time
Build (internal) API
If you are popular others will build for you :) eg: Twitter
39. Why go native on mobile?
More control over the user experience
Richer interaction (make buttons do stuff)
Access to sensor data
Distribution through appstores