[18-D-5] SmartPhone - アプリ開発とその未来

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5 likes•4,590 views

Satoru Cho

SmartPhone
Nada junior high school
Personal Computer Users’ Association
CFO

(a.k.a Tehu)

GPS/Maps Document

Clock Contacts
Web
ToDo Email
Dictionary

Camera SmartPhone Memo
Multi-Media Calculator
Radio
Game Schedule

2009

6.8% 4.3%4.3%
1.3%
11.1%

Apple
HTC

RIM

72.2%
MM
2009 2010 4

2010

22.3%
0.4%
2.4%
4.9%
Apple 4.9%
HTC

RIM
↑

65.1%
MM
2010 2010 10

FingerPiano
Jumpei Wada

LightBike
Pankaku Inc.

iPhone SDK

Interface iPhone
Xcode Instruments
Builder Simulator

http://developer.apple.com/iphone/

SDK, ,

¥10,800/
SDK & OS, ,

Objective-C
card = [[NSMutableArray array] retain];

Video © 2009-2010 iTehu Dev Team. All Rights Reserved.

Free
iPhone SDK for everyone

developer.apple.com/iphone/

Users don’t like high technologies.
They like charming technologies.

Rhetorical techniques used in Steve jobs iPhone launch 2007. Steve jobs is still the world’s greatest corporate storyteller. He delivered various keynotes some of which are considered world greatest presentations ever delivered. One of them was Iphone Launch in 2007. The iPhone launch unleashed a wave of enthusiasm that Apple still surfs today. Steve Jobs spent months working on iPhone 2007 product launch. The irony was that, for all the cutting-edge technology in the iphone, the text in his product launch was based on rhetorical devices that existed for thousand of years.Brilliant keynote, in which, he used lot of rhetorical techniques which swept away audience off their feet.

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