The Way We Work is Evolving

Paul O'Brien; Growth Architect
@seobrien | 512-944-0007 | paul@seobrien.com
The Way We Work is Evolving

@seobrien | 512-944-0007 | paul@seobrien.com * Via Remy Cagnol; Brief History of the* Via Remy Cagnol; Brief History of the
WorkspaceWorkspace

71 percent reported a boost in
creativity since joining a shared
work space and 62 percent reported
that their standard of work had
improved. Also 64 percent were
better able to complete tasks on
time and 90 percent reported an
increase in self-confidence
because they now worked in a
supportive community.
* Deskmag's 3rd
annual global
coworking survey; Nov. 2012

Coworking is a style of work that involvesCoworking is a style of work that involves aa
shared working environment,shared working environment, often anoften an
office, andoffice, and independent activityindependent activity. Unlike in a. Unlike in a
typical office environment, those coworkingtypical office environment, those coworking
are usually not employed by the sameare usually not employed by the same
organization.organization.
Coworking enables a group of people whoCoworking enables a group of people who
are still working independently, but whoare still working independently, but who
share valuesshare values, and who are, and who are interested ininterested in
the synergy that can happenthe synergy that can happen from workingfrom working
with like-minded talented people in the samewith like-minded talented people in the same
spacespace

Coworking vs. Office Space
Coworking is
nascent and
relatively
insignificant
but only 30% of
the U.S.
workforce
knows
coworking
Indexed demand for office space
Indexed demand for coworking
* Google Trends

Europe Leads Quantity; Asia in Growth
Germany, UK,
Spain, and
Japan lead in
quantity
outside the US
Spain,
Australia,
Netherlands,
and Germany
lead per capita
* Via Anna Cashman; Deskmag, Nov* Via Anna Cashman; Deskmag, Nov
20122012

Indexed Global Demand for Coworking
250% increase
in the number
of such
spaces from 2
years ago
* Google Trends

U.S. Demand is Hottest in Austin
Though NYC
leads in
quantity,
Austin leads
in demand
per capita
* Via Anna Cashman; Deskmag, Nov* Via Anna Cashman; Deskmag, Nov
20122012

You mean... Telecommuting??
Telecommuting, remote work, or telework is a work
arrangement in which employees do not commute to a
central place of work.
Many telecommuters work from home, while others, work from
coffee shops or other locations.
Approximately "one in five workers around the globe,
particularly employees in the Middle East, Latin America and
Asia, telecommute frequently and nearly 10 percent work
from home every day"
* Reuters poll; Jan 24, 2012

Inevitable Evolution...

“If you don’t live in the Silicon Valley, you might not know why so
many successful firms like Facebook, Google, Twitter, and Apple
start or relocate here. The compelling reason is because of the
energy and the competition that exists when so many smart and
innovative people work and interact in a relatively small geographic
space... Obviously having so many great firms so close together also
creates intense wars for talent but that one detrimental factor is more
than overcome by the positive value of the competition felt with
employees from other firms.
The same can be said for the increased creativity that firms find by
locating in major arts and entertainment areas like New York City
and Los Angeles. The same increase in innovation and idea-
generating can occur using “corporate coworking” when your
employees are co-located with strangers from startups and other
corporations.”
- Dr John Sullivan
Prof. Talent Management at San Francisco State

Advancing The Future of Science
and Technology Worldwide
How Should Innovation Hubs and
Science Parks Be Working
Together?

Collaboration in the workspace - "Culture Code" by Steelcase

The global economy demands a style of work that
starts with connected, shared work environments
and independent activity. Unlike in a typical local
office or business, those in this economy are
rarely employed by the same organization or
found in the same place.
Such work environments foster people who share
values, and who are interested in the synergy that
can happen when like-minded, talented people
work together.

What does that look like?
Interconnected work environments fostering global,
virtual coworking
Open, accessible, exciting spaces that shine as the hub
of science and technology in an local economy
Online tools and software to foster collaboration,
innovation, and shared knowledge
Economic embassies between “sister” cities where
Austin's culture, ethic, businesses, and capital can be
found in Dublin, and vice-versa

The Way We Work is Evolving

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