The art of marketing a startup and the techniques used to launch and raise capital for nearly a dozen successful Silicon Valley ventures. Practically speaking, how these techniques apply to any business from a small lifestyle based business to a local restaurant. Startup marketing fundamentals are critical to the success of any enterprise.
Found in the slides here is the framework to guide you. The importance of a foundation, how to apply functional marketing and advertising programs, and the paramount importance of a little finesse. To go beyond the framework, visit The Art of Startup Marketing - http://seobrien.com/startup-marketing to learn how and why to apply these techniques, when to hire industry expertise and experience, how much to expect to invest, and how to think big.