The document discusses how Facebook has grown significantly since 2012, contrary to predictions from researchers and professors that Facebook would lose most of its users by 2017. It provides examples showing Facebook's continued growth in user base and valuation. It argues that the researchers were wrong because they viewed Facebook only as a trend and social network, rather than recognizing it as a new communication channel.

2. 2014researchers from the Princeton University announced
in the Guardian that Facebook will lose 80% of its
users by 2017.

4. 2017We are at the Adgar Poland training to verify
this hypothesis.

5. This is what Facebook was supposed to look like today

6. This is what Facebook growth looks like today

7. To all the Princeton University researchers:

8. To all the Princeton University researchers:
You were wrong!
Rahim Blak

9. 2012Facebook entered the NASDAQ stock
exchange and became the highest valued
listed company which has ever debuted.

10. The same day, during my MBA lecture,
our professor presented his hypothesis:
the ROI of Facebook will occur

11. The same day, during my MBA lecture,
our professor presented his hypothesis:
the ROI of Facebook will occur
in 100 years!

12. This is the current value of Facebook. It’s growing every day!

13. In May 2012
the value of Facebook was $ 77 billion

14. In May 2012
the value of Facebook was $ 77 billion
In May 2017
The value of Facebook is $ 408 billion

15. Dear MBA Professor,

16. Dear MBA Professor,
You were wrong!
Rahim Blak

17. What mistakes did
the researches make
in their hypothesis ??

18. They wrongly assumed that Facebook
and Social Media are
TRENDS !

19. Facebook and Social Media are not TRENDS.

20. Facebook and Social Media are not TRENDS.
They are a new
communication channel!

21. They wrongly limited the role of Facebook
to a Social Network only!

22. The biggest phenomenon of Facebook Marketing is
that as Social Media Specialists, you can respond to
every brief of your customers.
Rahim Blak

23. ➔ Do you want to Recruit Employees?

24. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?

25. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?

26. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?
➔ Do you want to build the Employer’s Brand?

27. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?
➔ Do you want to build the Employer’s Brand?
➔ Do you want to reckon up your e-commerce business?

28. ➔ Do you want to Recruit Employees?
➔ Do you want to Gain Leads to B2B clients?
➔ Do you want to make a B2C image Reach Campaign?
➔ Do you want to build the Employer’s Brand?
➔ Do you want to reckon up your e-commerce business?
There you go!

30. 6 + 1The most
important strategy
Timeless
Strategies

31. S-CRM
1st Strategy

32. S-CRM
1st Strategy
Customer Service
Social CRM

36. The philosophy of Customer Service in Social Media
Treat every fan who visits you Fanpage
as seriously as you would treat
a customer visiting your real office.

37. INFLUENCER
MARKETING
2nd Strategy

38. Understanding Influencer Marketing
700k
followers
700 women / 1000 followers
each = 700k followers
?

39. more engagement generated by
microinfluencers than celebrities.
(HelloSociety)
60%

40. collaboration with
microinfluencers is more
cost-effective than with
celebrities. (HelloSociety)7X

41. To sum up, the reach of microinfluencers is:

42. To sum up, the reach of microinfluencers is:
➔ more engagement

43. To sum up, the reach of microinfluencers is:
➔ more engagement
➔ more opinion-forming

44. To sum up, the reach of microinfluencers is:
➔ more engagement
➔ more opinion-forming
➔ cheaper

45. 3rd Strategy
SOCIAL
RECRUITMENT
&
EMPLOYER
BRANDING

46. As an employer or a headhunter you
visit someone’s Facebook and their
opinions don’t agree with yours.
He is a specialist,
but will you hire him??

47. of recruiters use Social Media
to X-ray the candidate.
(jobvite.com 2015)
92%

48. of recruiters rejected the candidate because of
their Social Media content.
(recruitmentgrapevine.com 2015)
55%

49. INTERNET IN
RECRUITMENT
HR evolution
21st century
PERSONAL
BRANDING
EMPLOYER
BRANDING
SOCIAL MEDIA
II nd DECADEI st DECADE

50. The Story of Rafał
Rafał
My best employee

51. 1 NO NAME 2 RAF 88 3 RAFAŁ PACIOREK
Rafał applies to our company

52. CV vs SM
Competing for a job triggered the phenomenon of Personal Branding by regular people.
Before, a simple CV was enough.

53. Initiative #BeLikeRafał

54. Employer Branding on Facebook

57. 2 types of recruitment using Facebook
RECRUITING OVER A
PERSONAL PROFILE
DIRECT SEARCH AND
RECRUITMENT POSTS
RECRUITING OVER A COMPANY
PROFILE
TARGETED POSTS TO
A SPECIFIC GROUP

58. Interests
A path of getting to the ideal candidate
Gender Competition
Region Age Similarities
1 2 3
4 5 6

59. The “Jobs” tab on Facebook

60. Facebook
VS
LinkedIn

61. Global Reach
1.8 billion
active users per month
100 million
active users per month
Facebook LinkedIn

62. Content and Goals
Private and Business Only Business
Facebook Linkedin

63. INTERNET IN
RECRUITMENT
HR evolution
21st century
PERSONAL
BRANDING
EMPLOYER
BRANDING
SOCIAL MEDIA
II nd DECADEI st DECADE

64. 1 NO NAME 2 NO ACTIVITY 3 SOCIAL EB
COMPANY PULSING WITH LIFE
A company is looking for a Programmist - Direct Search

65. What is
Social Employer Branding?

66. What is
Social Employer Branding?
You can’t show the company’s atmosphere
in a recruitment advertisement!

67. Advertisement VS Recruitment Post

68. Social Employer Branding
Recruitment SEB PR

69. Who will organise a better Christmas party for the employees?

74. Employees make your company’s brand.
Engage them into

75. Employees make your company’s brand.
Engage them into
➔ Filling in the information about their workplace

76. Employees make your company’s brand.
Engage them into
➔ Filling in the information about their workplace
➔ Rating your business (Facebook, Google maps)

77. Employees make your company’s brand.
Engage them into
➔ Filling in the information about their workplace
➔ Rating your business (Facebook, Google maps)
➔ Sharing your recruitment posts

78. 2 Types of Business Profiles in SM
Lufthansa
Business Profile (B2C) - 2 mln fans Corporation Profile (EB) - 5,000 fans

79. SOCIAL
NETWORKING
4th Strategy

80. Networking + Facebook

81. How does
a Direct Selling Sales Funnel
look in the B2B sector??

82. The goal of Social Media Networking
is shortening the Sales Funnel
to the max!

83. How to build
a business network
in Social Media??

84. Select the branch

85. Select the branch + List of people

86. Select the branch + List of people + Reason

87. Select the branch + List of people + Reason
and keep on adding:)

89. How to add strangers to friends ?

90. THE ANSWER
Add me to friends or follow me
PRESENTATION MESSAGE

91. We are connected by the passion for the same branch,
so I’m adding you to my friends :)
Rahim Blak

92. Rahim Blak
Add me to friends
or follow me
fb.me/rahimblak
linkedin.com/in/rahimblak

93. 5000
friends on Facebook

94. of our clients come from
my private Facebook messenger
clickcommunity.pl
40%

95. of our employees come from my
Facebook friends. clickcommunity.pl
70%

96. providers and clients of our
company are now my Facebook
friends. clickcommunity.pl
90%

97. The skill to mix with strangers
is the most important skill of a successful
salesperson, headhunter and entrepreneur.
You can use this skill not only during live networking
but also in social relations.
Rahim Blak

98. PERSONAL
BRANDING
5th Strategy

99. #WarsztatyEB

100. “The Focus Law”
You won’t become a symbol of one branch
if you chase every branch.
“22 Laws of Marketing” Al Ries and Jack Trout

101. Be an expert in one branch!

102. Is building a Personal Brand
by the Founder good for
their company??

103. Personal Brand for the company?
- +

104. Personal Brand for the company?
1. time consuming
- +

105. Personal Brand for the company?
1. time consuming
2. unscalable
- +

106. Personal Brand for the company?
1. time consuming
2. unscalable
3. lowers company’s financial rating
- +

107. Personal Brand for the company?
1. time consuming
2. unscalable
3. lowers company’s financial rating
1. company’s uniqueness
- +

108. Personal Brand for the company?
1. time consuming
2. unscalable
3. lowers company’s financial rating
1. company’s uniqueness
2. low advertising costs
- +

109. Personal Brand for the company?
1. time consuming
2. unscalable
3. lowers company’s financial rating
1. company’s uniqueness
2. low advertising costs
3. strengthens the employer’s brand
- +

110. When building Personal Brand
you need to discover your Personality Model

111. SOCIAL
SELLING
6th Strategy

112. Should posts be
commercial product?
or can we post
LOL content??

113. PRODUCT
POSTS

114. of fans follow brands on social media
to choose products for themselves.
(Hub Spot Blog 2017)
56%

120. Product posts don’t give you many fans,
but they give you the right ones.
Rahim Blak

121. and one more strategy
THE MOST IMPORTANT ONE

122. PRIVATE LIFE
ON FACEBOOK !?
6th Strategy

123. In social media there were people first,
then came companies!

124. Your personal message must always be universal,
it must give values to others.
Rahim Blak

126. What is the universal message of this post?

127. What is the universal message of this post?
➔ Work-Life Balance

128. What is the universal message of this post?
➔ Work-Life Balance
➔ The entrepreneur’s credibility

129. What is the universal message of this post?
➔ Work-Life Balance
➔ The entrepreneur’s credibility
➔ “Save the world” mission

131. We want to do business with people who are not
only Specialists but also with ones that we like:)
Rahim Blak

132. Rahim Blak
Add me to friends
or follow me
fb.me/rahimblak
linkedin.com/in/rahimblak