@SEOBrien
Why Where Matters
The Business of You
@SEOBrien
Silicon Valley → Austin
@SEOBrien
Silicon Valley → Austin
@SEOBrien
Lifestyle
Balance
Bootstrap
Lean
Entrepreneurial
Ambitious
Disruption
Investment
Experienced
Collaborative
@SEOBrien
$325 Billion vs. $100 Billion
Silicon Valley → Austin
@SEOBrien
Silicon Valley → Austin
@SEOBrien
@SEOBrien
Because it's convenient
Because it's what I know
That's where the market is found
Start with Why
@SEOBrien
Philosophies, of the people around whom you live
and work, define the culture.
Culture creates communities.
Communities create businesses.
Businesses foster industries and industries blend to
drive economies.
The economy in which you work is the
result of the shared philosophies and
culture therein
@SEOBrien
Where → Purpose
Location
@SEOBrien
Location
Industry
Stage
Why
@SEOBrien
Be in the Business of You
Personal, Business, & Professional
Your purpose - Why you work
How you accomplish that
Fundamental beliefs
Brand
Mission
Vision
Core Values
@SEOBrien
To organize the world's information
and make it universally accessible
and useful.
To give people the power to share
and make the world more open and
connected.
Where → Why → Purpose →
@SEOBrien
WHY
WHO
WHERE
WHAT
WHEN
HOW
@SEOBrien
You Are A Business of You
Mission
Why, Who, & Where
Vision
What, When, and How
@SEOBrien
To accelerate later stage venture capital
access and adoption in Texas.
Enable market intelligence and marketing
experience to foster media sophistication
and efficiency in collaboration.
Collaboration, Disruption, Innovation, Analytics,
Earning, Credibility, Commitment, Openness
I Am in the Business of Me
@SEOBrien
Be in the Business of You
@AccelerateTexas

Why Where Matters