The annual corporate festival at SIESCOMS, called Virtualities 2012, was held from February 6-11 with the theme "Surging Ahead in Dynamic Markets". The festival featured various events focused on different industries and functions. Industry leaders participated in panel discussions, sharing their expertise and insights with students. Students organized and managed the entire week-long festival, gaining valuable experience interacting with corporate leaders. The festival provided students perspectives on applying their knowledge to real-world business scenarios and preparing for their careers.

1. The Voice of SIESCOMS February 2012
The Voice of
SIESCOMS
Reaching out to
the world
FEBRUARY 2012
In Focus: Virtualities 2012
By The Editorial Team
The Annual Corporate festival at SIESCOMS how to make India and the corporate sector Group), Mr. Rajith Nair (Director Digital Solutions
th
VIRTUALITIES 2012 was held from 6 Feb 2012 to economically strong. The discussion also gave Millward Brown) and Mr.Rajiv Banerjee (Editor,
th
11 Feb 2012. The festival met with grand success students insight on various challenges for future Brand Equity, The Economic Times).The Panel
and was given thumbs up by the Industry leaders managers in today’s times of ever changing Discussion was moderated by Anand Narsimham
who visited the campus for the event. The theme dynamic markets and methods to cope with these senior anchor of Times Now and also an alumnus
for this year was “Surging Ahead in Dynamic challenges. The discussion was moderated by of SIESCOMS.
Markets”. Mr.Ramchandran Iyer (Director KPMG).
NIRMAN (Human Resource Event) Mr.Siraj Irani
PARIVARTAN (Marketing Event): The event (M.D Johnson Controls) emphasized on points like
ANNUAL CORPORATE FEST began with Mr.A.Mahendran (M.D Godrej Customer Centricity and Employee Centricity
Consumer Products Ltd.) addressing the students during the inaugural session which revolved
Venue: SIES College of Management Studies on Best practices of Marketing in Indian Scenario. around the theme ‘Surging Ahead In Dynamic
The Panel Discussion on ‘Is Marketing Dead’ saw Markets’. “I want my customers to be terribly
Date: 6th February to 11th February 2012 an enthusiastic response from the students. satisfied, that’s how I want my company to surge
Gerald D’Souza (Strategic Alliances at Café Coffee ahead in dynamic markets. Times will always be
Day) opined that marketing is not dead, but has uncertain”, he added. “It is important who goes
MUDRANK (Finance Event): The Chief guest for and who stays” said Mr.Murli Aiyer,(Co-Founder
this event was Mr.Yeshwant .S. Kapdi, M.D. of Salt Labs) during the second round of discussion
Clearing Corporation India, while the Guest of on ‘Challenges in Mergers & Acquisitions’. He
Honour was Mr. Ashok Gautam, Senior V.P and shared his insights from personal experiences in
Head Global Markets Treasury at Axis Bank. The M&A as he emphasized that the key is to manage
Panel Discussion on “Opportunities and both intellect and wisdom.
Challenges in Financial sector” saw discussion on
evolved rapidly and that nontraditional media will
replace the traditional media soon. Another Panel
Discussion on ‘Catch the Consumer’ saw Panelists
emphazing on the rise of social media and how
products will find consumers first and not the
other way round. The Panelists in attendance
were Mr.Parthip T (Co-Founder of WS Media

2. THE VOICE OF SIESCOMS 2
ITELLECT (IT Event): The Chief guest for this on Pharmacovigilance and Post
event was Mr. M.D. Agrawal (President of Marketing Surveillance and how it
Computer Society of India) who spoke about has emerged in recent times. Dr
opportunities in the field of Information Pascoal Carvalho, (Head
technology. Mr. Ajay Khanvilkar (G.M. Hindustan Diagnostic Business Piramal
Dorr-Oliver Ltd) spoke on Cloud Computing and Healthcare) enlightened the
how it will improve the efficiency of the I.T Dept. students on the ways to build
Mr. Vinod Vaze, a consultant on IT security, spoke sustainable brand stability. Dr
Dnyanesh Limaye (President
Association of Pure & Applied
Pharmacology) spoke on
Pharmacoeconomics and how it is
the need of the hour.
PHARMA VISION (PHARMA
EVENT): The inaugural speech was delivered by
the Chief Guest for the event Mr. Preethish Virtualities provided an opportunity for the
Toraskar (Head Indian Commercial Operations budding managers at SIESCOMS to interact with
Mylan India) who described how the present leading lights from the corporate world.
on dangers of various types of attacks on websites
scenario is more like 'Surging ahead in crazy SIESCOMS prides itself in being one of the few
and the importance of Digital signature. He also
times’. Guest of Honour Dr. Huzaifa Khorakiwala colleges to host such a grand event on this scale,
mentioned that it is not only important for
(Executive Director Wockhardt foundation) for its students. The weeklong festival was
companies to go Digital but also take enough
expressed his thoughts on the Social organized and entirely managed by the students
precautions to safe guard the data.
Responsibilities in recent times. Mr. Salil of SIESCOMS.
Kalliyanapur (Commercial Head Cardiovascular,
BIOGERANT (Biotech Event): Chief Guest for
Rhinology, Oncology and Biosimilars at Glaxo Shonal, a student’s council member says “We
this event was Mr Shailesh Gadre (Founder & MD
Smith Kline) threw light on ‘Innovative Business SIESCOMITES take pride in having been an
Stemade Biotech). Dr Sunil Chaudhry (Head
transformation in the Indian pharmaceutical audience to so many stalwarts in such a short
Medical Affairs Reliance Life Sciences) shed light
industry. span of time and being able to interact with them
face to face”. Subhiksha, another member of the
council says, “More than anything, the sessions
gave us a clearer perspective of how we can apply
our textbook knowledge to real life scenarios and
how we must prepare ourselves in order to excel
once we are out there”. Tulika, a student of MMS
says, “The experience and the insights gained in
this one week will surely go a long way, in building
our professional lives”!
Experiential
Learning Tour basic aim was to generate trust
among team members and an
effective flow of communication.
By The Editorial Team
Prizes were given for Best Leader
and the Best Team. In short, the
SooSoo, HaraME, TodFod, Purple Panthers.
students had a short break from
Yes, these were some of the unique team
studies and hands on experience in
names students came up with during their
team work and team
recent experiential learning tour at Karjat.
management.
how to act in different situations and how to
Organized by SIESCOMS in association with mould ourselves according to different
Strawberry Outbound, this one day visit was EXPERIENTIAL LEARNING
pressure situations. The Acid River game
aimed at training and developing the really helped us in quick decision making”
students in team work, leadership roles, time said Snehrag Raghavan of team HaraME. Venue: Pinewood Resort, Karjat
management and organizational skills.
In one of the games, a team had to Date: 9th February 2012
“It was a learning experience for each one of collectively pass through several deliberately
us, we actually had a practical experience of placed obstacles without touching them. The

3. The Voice of SIESCOMS February 2012
due consideration to its long term impact on skills, knowledge and attitude, but also adopt
From the career. In my view, what is important is to
have a good and long term career. For that to
introspection as a great virtue.
Mentor’s Desk happen, the foundation has to be strong. I would suggest all students to spend time
This will happen only when the aspirants introspecting …..it is very important to know
spend more one’s own
By Dr.A.K. Sengupta strengths
time and
effort and
It gives me immense pleasure to share my
towards weaknesse
thoughts with all of you through this monthly
enriching s as well as
newsletter. It is indeed a great initiative by
themselves likes and
the students of SIESCOMS to reach out to all
in terms of dislikes. If a
the stakeholders.
making career is
In today’s dynamic environment, it is of themselves shaped in
utmost importance for the students to be “employabl the area of
more vigilant and alert. This is particularly e” by one’s
true in the context of the speed at which acquiring strength,
changes are taking place around them. It is not only the career
thus that the students need to be very fast in skills and will surely
not only assimilating the changes but also knowledge be very
adapting and wherever required, responding but also the rewarding.
to these changes. right attitude. Secondly, the focus needs to Such a person will achieve greater heights of
shift to a fulfilling and long term career. For personal and professional success.
One of the worrisome factors in today’s this to happen, students not only need to
continually invest their time in updating My best wishes to all the students.
context is the choice between a job and a
career. More often than not, a student tends
to fall for the short-term gratification offered
by a pay package or a position without giving
standards and also instilled various facets for
Alumni Speak
complete personality development
Whatever I am today, I owe it to a large
Feedback
extent to my alma-mater. And my only wish
By Vinay shenoy is that my college reaches greater heights of
glory in years to come. I would say to all the Corner
As far as my experience at SIESCOMS is students of this college that you are studying
concerned, it’s an institution with great in one of the best institutions in the city and By Shinjini Datta
passion and zeal and tries to add value to try to make the best of it.
their students at every stage of their
curriculum. With its strong culture it makes “I thoroughly enjoyed SIESCOMS’ Newsletter.
us adapt to It is a very good initiative. The editing was very
the changing I take this crisp and the articles are very informative.
needs of the opportunity to Thank you for coming up with such a great
corporate express my idea.”
world. Overall heartfelt
gratitude to my - Shinjini Datta Nandi
a perfect
place to learn, college which has
given me a (Shinijini works at Quintiles, Singapore.)
unlearn and
relearn the platform to hone
real business my skills and
mantras. provided Want your feedback to feature onto this
excellent facilities section? We are all ears at:
and opportunity newsletter@siescoms.edu
to obtain
I already had contemporary
few years of education.
work experience prior to enrolling for MMS
at SIESCOMS. SIESCOMS provided a perfect
breeding ground for my already inculcated
skills and helped me pilot a balance between Vinay Shenoy works now as a Team Leader at
management expertise toning to industry Accenture Services.

4. The Voice of SIESCOMS February 2012
SIES NEWS
Winners of Situational Acting,
Virtualities Student Events at SIMC fest, Pune held on 4th
February2012
Virtualities successfully completed the second phase
of its festivities with the student’s events bringing
management lessons to life!
Virtualities Management Events were designed to
give students across the country an opportunity to
showcase their talents and skills acquired in the
disciplines of Marketing, Human Resources, Finance,
Biotechnology and Pharmaceutical Management.
SIESCOMS presented a range of interesting events
where the elite battled out ferociously to claim their
respective titles.
For more information visit: Wall of Honor Corporate
http://thesiescomsblog.wordpress.com By The Editorial Team
Connect
Here’s a quick read on what corporates had to
Virtualities: Photos 1st prize WINNERS of SIMC fest for Situational
say about VIRTUALITIES 2012-the annual
Corporate and Student event photos can be Acting:
corporate festival of SIESCOMS:
accessed online from our facebook page:
 Pankaj Verma
Siraj Irani (MD Johnson Controls) who
https://www.facebook.com/Virtualities/photos  Bharat Jaiswal graced “Nirman”-the HR event, confessed that
 Rohit Bohra as an alumni of SIESCOMS, it was moment of
pride for him to see the fest reaching greater
1st prize Winners in Sydenham college event for heights every year. He fondly recalled that as a
FAST FACTS st
Video AD making competition held online: student of the 1 batch, he was one of the
students who started Virtualities.
 Susheel H.
45  Ajit Joy Rajith Nair (Director of Digital Solutions India
 Snehrag Raghvan at Millward Brown) who was one of the
panelists for PARIVARTAN- the Marketing
 Jateen Suvarna
Number of corporate personalities speaking at Summit said it was great experience to be back
Virtualities 2012 Corporate Events in college and was impressed by students’
The competition was sponsored by the cancer
knowledge of social media”.
society and amidst the competitors were teams
from IIM-K, MICA, SP Jain, NITIE, K J Somaiya,
80
Parthip T (Co-Founder WS Media Group)
Dalmia and so on. mentioned “I am very happy to see
encouraging response from Students”. He
Winners of Kohinoor Business school event held
signed off by saying he would love to visit the
Number of Students Participating in Virtualities on 17, 18 Feb 201:
SIESCOMS campus again.
2012 Student Events
AD- MAD (1st prize)
Gerald D’Souza (Strategic Alliance Head-
THE EDITORIAL TEAM  Bharat Jaiswal Café Coffee Day) was of opinion that such
corporate discussion should be done on regular
 Nirmal Gulabani basis in B- schools and also hoped that such
Panel discussion will give students important
Editors: Table Tennis Singles (2nd prize): Sriram Iyer lessons for path ahead in their corporate life.
Parag Amin , Sharmila Mohapatra &
Susen Varghese
Newsletter Committee: SIESCOMS ADMISSIONS 2012-14
Ajit Joy, Ashwin Varma, Mayank Mehta, Nikhil
Anand & Sharon John Application forms for admission to AICTE approved 2 years full time PGDM courses in General
_________________________________________ Management (Marketing/HR/Finance), PGDM (Pharmaceutical Management) and PGDM (Biotech
Please share your feedback at: Management) are available at SIESCOMS office at its Nerul campus between 9.30am to 5.30pm.
newsletter@siescoms.edu
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