The document summarizes social initiatives and events at SIESCOMS in August and September 2013. It discusses how the Sahyog committee organized various events to raise awareness about organ donation on World Organ Donation Day and Independence Day. They also held street plays on social issues on August 23rd. The newly launched Centre for Excellence in Healthcare held a panel discussion on product management in the pharmaceutical industry. The Innovation Committee held an event called "Renovations in Innovation" where student teams created designs using various materials.

1. The Voice of SIESCOMS
Aug-Sept 2013
The Voice of
SIESCOMS
Reaching out to
the world
AUGUST-SEPTEMBER 2013
In Focus: Social Initiatives @ SIESCOMS
By Chinmay Bhide
SIESCOMS is traditionally known for various
social activities it conducts in the campus and
also beyond the campus by collaborating
with various NGOs. The Sahyog committee
along with the internal events committee
organizes several events to expose and
sensitize students of SIESCOMS on the
various social issues and responsibilities
apart from inculcating managerial and
leadership skills.
This academic year, Sahyog committee
flagged off its events on 6th August by
celebrating the “World Organ Donation
Day”. Members of Sahayog committee
organized street plays at various places in the
SIES, Nerul campus to spread awareness
about organ donation among the youth in
the college. Several creative posters
depicting the importance of organ donation
were also handmade by the Sahyog
committee.
Later on 17th August a seminar was held on
the importance of Organ donation where the
speakers from Global Hospital under the
guidance of ZTCC (Zonal Transplant Coordination Centre) were invited to give
students various details about the organ
donation and cleared the myths about the
same. Large number of students participated
in the awareness program and many of them
pledged to donate their organs.
The Internal events committee organized
th
Independence Day celebrations on 15
August. Students and faculty displayed great
national
pride
and
enthusiastically
participated in various activities organized as
a part of the celebrations. Sahyog committee
took this opportunity to spread awareness
about the flag code as laid down by the
Constitution of India and the importance of
respecting the Tri Color. Also the students
and faculty alike were requested to collect
any flag that is thrown away on roads or
littered away and deposit the same in a flag
box kept at the entrance of the college. The
collected flags were disposed of as per the
guidelines of the Flag code of India.
The Sahyog committee adopted a novel way
of spreading awareness about various social
issues and crimes that have been plaguing
India by organizing “Nukkad Natak” on 23rd
August. Groups of students representing
various courses performed skits on the
theme. The skits enacted by students’
highlighted diverse issues ranging from
female foeticide to crimes against women

2. THE VOICE OF SIESCOMS
| AUGUST-SPETEMBER 2013 Issue
and communal riots. The MCA team bagged
the first prize for the most innovative street
play.
The street plays are usually done without the
assistance of a mike and it was no different
here too, but students rose to this challenge
and still conveyed the message loudly and
clearly to the audience.
2

3. THE VOICE OF SIESCOMS
| AUGUST-SPETEMBER 2013 Issue
Panel Discussion @ SIESCOMS
- Ashwin Shashidharan
The newly launched Centre for Excellence in
HealthCare [CEHC] at SIESCOMS organized a
panel discussion on “Current Practices in
Pharmaceutical Product Management- Critical
success factors” on 14th September 2013.
The panelists gave insights into the current
market trends. The discussion threw light on
the skill sets that product managers should
have which would help them survive the
challenges in the corporate world. The session
highlighted the importance of differentiation
and innovation.
The panel discussion concluded with a question
& answer session. Apart from SIESCOMS,
As per Prof Suniel Deshpande, who heads the
CEHC at SIESCOMS, CEHC has been set-up to
support and address the unique and complex
challenges that are characteristic to the
Pharmaceutical and Biotechnology industry;
designing,
developing
and
delivering
Management Development Programs [MDPs],
and undertaking consulting & market research
activities
for
the
Pharmaceutical
&
Biotechnology industry. CEHC has a core panel
of expert professionals from the healthcare
3
using the materials provided. The event tested
the creativity of the participants.
Participating teams exhibited great creativity
and produced wonderful and attractive designs.
Wind Chime created by the group from PG (A)
st
bagged the 1 prize. It depicted the problems
faced by women in the Indian Society. Second
Prize went to the Lamp created by students of
PG (A).
The event was very successful and saw active
participation from the students. The Judges
appreciated the creativity of the students and
congratulated the innovation committee for
organizing the event.
THE EDITORIAL TEAM
Editors:
students from other leading institutes also
attended the panel discussion. The students
were left highly impressed and enriched.
Parag Amin
Guest Editors:
Sharmila Mohapatra & Susen Varghese
Newsletter Committee: Shelja
Renovations in Innovation
- Saniya Rumani
industry.
Leading lights from the Pharmacy / Biotech
industry Mr Ashok Kumar Bhattacharya
(Business
Unit
DirectorTakeda
Pharmaceuticals), Mr K N Chandrasekaran (an
independent Pharmaceutical consultant), Ms
Mala Raj (Pharmaceutical consultant) and Mr
Shrihari Shidhaye (Director –Sales, Marketing
and Business Development at Abbott
Healthcare) were invited as expert panelists.
The program commenced with a welcome
address by Dr A. K. SenGupta, MentorSIESCOMS who elaborated on the healthcare
sector, its potential and opportunities available
to management graduates in the sector. The
panel discussion, which was an interactive
session, focused on current practices in
pharmaceutical product management. It
covered various facets in product management
with reference to the pharmaceutical industry
like new product introduction, composition of
good brand plans, managing the product
through various stages of the PLC (Product life
cycle), market and competitive intelligence,
designing the promotion mix, STP strategies
and the like.
SIESCOMS is known for promoting innovation
and creativity among its students through
various initiatives and activities.
The
Innovation Committee at SIESCOMS primarily
acts as a catalyst in this endeavor of
inculcating innovative and creative thinking
among students. True to its motto of
“Educate, Enrich and Empower”, the
Innovation committee undertakes initiatives
and organizes events that foster innovation
and creativity.
One such initiative that has been highly
appreciated by one and all is the On-line
Informative Session in which an informative
“Video link” is sent to all students and faculty
each week. These short videos generally depict
various happenings around the world in the
domain of innovation & creativity and also
features thought leaders from around the
world.
With the objective of providing an opportunity
to students for experimenting with and
displaying their “free-flowing creativity”, the
Innovation committee organized an event titled
“Renovations in Innovation” on 27th September
2013. In this, participating student teams were
provided with some material like paper plates,
straws, threads, plastic glasses, cello tapes etc.
The task was to make something innovative
Modi, Shravanthi Gajul, Saurabh
Khadse, Anindita Sarkar, Sterlin Sam
Varghese, Ashwin Shashidharan,
Chinmay Bhide.
________________________________________
_
Please share your feedback at:
newsletter@siescoms.edu
_____________________________________
____
For more details visit:
http://www.siescoms.edu

4. THE VOICE OF SIESCOMS
| AUGUST-SPETEMBER 2013 Issue
We’re now on Facebook!
4
IN THE NEXT ISSUE
Forthcoming Event:
JOY OF GIVING WEEK @ SIESCOMS and
much more!
https://www.facebook.com/SIESCOMS
Debates, Quizzes, and Business Masala!
This is the place to be!
Important Announcement-Alumni Day
The Annual Homecoming Day, “La Mélange 2013” will be held on Sunday, 15th December 2013 @ SIESCOMS.
A huge contingent of students, faculty and non-teaching staff has excitedly started working on planning this most awaited event. The
event promises to be a memorable one as the organizing team has exclusive and elaborate plans for the evening.
Registration forms for the event can be downloaded from our website www.siescoms.edu. Alumni are requested to email registration
forms to homecoming@siescoms.edu to confirm their presence.