This document discusses the value of social media, specifically Facebook, for businesses. It provides details on Facebook's large user base and effectiveness as a marketing platform. Facebook allows businesses to create pages for free advertising, brand awareness, and information sharing with customers. It also drives traffic to websites and search engine results. The document concludes with sources of content and a social media plan of action for a company to utilize platforms like Facebook and Twitter for marketing.

1. The Value
of Social Media
AMTI

2. Social Media is the current method for communication and business.
Facebook is the frontrunner in the game.
With Facebook’s user base in the hundreds of millions, its
audience is nearly the largest on the internet.
 More than 400 million active users
 More than 60 million status updates are posted each day
 Facebook continues to be a popular way for merchants to market their business, with 70%
using the social network for marketing, up from 50% one year ago.
 Facebook has now surpassed Google (66%) as the most widely used marketing method
amongst local merchants.
 Facebook is almost tied with Google search (40%) as one of their top three most effective
marketing methods.
(http://blog.merchantcircle.com)

3. Why Create a Facebook Page?

4. Why create a Facebook Page?
A Facebook page…
 Is a form of free advertising.
 Increases brand awareness.
 Provides a reciprocal network of information sharing between
business and customer.
 Allows for targeting information to specific audiences.
 Drives traffic to a business website.
 Can show up in Google search results.

5. 48 people “liked” the Force and Motion Foundation Facebook page. By doing so,
they formed a connection with the Foundation. Any content posted on the
Foundation page will be automatically displayed on each fan’s page.

6. Facebook…Provides Information Sharing
Customizable tabs
to share all types
of information

7. Facebook…Drives Traffic to Main Website
A Directory tab
publicizes other
institution pages

8. Facebook…Increases Brand Awareness
ASME has
17,445 fans

9. Facebook…Provides Reciprocal Information Sharing
Page
administrators
can view the
pages of their
fans

10. Facebook…Allows for Targeting of Information to Specific Audiences
Post relevant
information from
online sources
directly onto your
page to share with
your fans.

11. Facebook…Drives Traffic to a Main Website
Important
Announcements
about specific
departments
Provides a direct
link to
the University of
Maine website

12. Facebook…is a Form of Free Advertising
Gait and Clinical Movement Analysis Society
Fans of GCMAS
that the Force &
Motion
Foundation has Free advertising and
48 fans. networking: The post will
be viewed by the 317 fans
of GCMAS
2 fans of GCMAS
“liked” this post. The
posting will now
show up on those 2
fan pages for all of
their connections to
see.

13. Sources of Content for
AMTI Social Media

14. Engaging Page Content
Examples
Polls, surveys and
questionnaires
provide valuable
company feedback
Field-relevant questions
provide open-ended
responses and direct
interaction with individual
fans

15. Content From…University Laboratories:
East Carolina State University Human Performance Lab
Laboratory research
publications
Photos of
laboratory
testing

16. Content From…University Laboratories
Montana State University Human Performance Lab
Fan-submitted
photos of
laboratory
activity

17. Content From…Industry Literature: Studies, Journals and Articles
NCBI offers keyword searches of free
literature in multiple databases

18. Content From…International & National Societies
The ASME page
shares different
content with
different groups
of people on
Facebook.

19. Content From…Government Departments and Organizations

20. Content From…Twitter
Tweet:
A short status update
that is publicly visible
by default on Twitter
Twitter can provide
Facebook content
(and vice versa)
Link to full story on MSSAC
Facebook page

21. Content From…Other Facebook Pages
Sharing videos via
Facebook is a
popular content
choice.
Content on a
Facebook page
can be posted
and shared on
other pages.

22. Social Media Plan of Action

23. A.M.T.I. P.O.A.
1. Research and compile content for social media efforts.
2. Create an AMTI Facebook page.
3. Add a “Like us on Facebook” button to the home page of AMTI website to push traffic to site and page.
4. Consistently maintain appealing, engaging and relevant content to grow fan base and identify potential clientele.
5. Explore additional social media such as Twitter and repeat steps 1 through 3.
Traditional marketing techniques are down almost 15% from 2 years ago.