Three Mobile User Acquisition Megatrends for 2017Eric Seufert
I gave this presentation at Pocket Gamer Connects in London on January 16, 2017. This presentation contains three predictions of user acquisition megatrends in mobile advertising for 2017.
How much data is needed to calculate LTV?Eric Seufert
This presentation was made at a data science meetup hosted at N3TWORK's offices during GDC 2018. The presentation is a follow-up to a post with the same title published on Mobile Dev Memo in early 2017.
Three Mobile User Acquisition Megatrends for 2017Eric Seufert
I gave this presentation at Pocket Gamer Connects in London on January 16, 2017. This presentation contains three predictions of user acquisition megatrends in mobile advertising for 2017.
How much data is needed to calculate LTV?Eric Seufert
This presentation was made at a data science meetup hosted at N3TWORK's offices during GDC 2018. The presentation is a follow-up to a post with the same title published on Mobile Dev Memo in early 2017.
Eric Seufert - GDC 2018 - Succeeding with Licensed IP for Mobile F2P GamesEric Seufert
Succeeding with Licensed IP for Mobile F2P Games
This presentation provides a framework for evaluating IP for use in mobile games. It also provides some guidance for negotiating IP licensing terms.
Enabling the growth of the game through performance marketing in 2020GameCamp
Every year performance marketing is changing and with it, growth strategies. This session covers in this topic, at the beginning some of the general rules in today's market and how to grow a game profitably through performance marketing channels and what are the most important metrics to keep in mind. In the next part, we will connect those growth metrics with signals which can be given to the Product/Game teams to help make good decisions. Presentation is be based on activities that Nordeus is doing to achieve such goals. Presentation delivered by Andrej Kugonic at 8th edition of GameCamp (www.GameCamp.io)
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.GameCamp
To have a sustainable, repeatable and balanced Acquisition Strategy you’ll need to think of it as system of compounding loops. And although the Paid Acquisition loop (UA) is crucial part of it, ignoring the Organic Acquisition loop (ASO) might mean the difference between a game that generates 7-figures or 8-figures revenue per year. Presentation based on examples and case studies. Presentation delivered by Erik Hegely, Head of Growth of Pixel Federation at 8th edition of GameCamp (www.GameCamp.io).
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
How RTB Can Increase Your Revenue -- Paul Childs, Experienced Chief Marketing Officer, Mopub (The White Nights: Mobile Games Conference http://www.wnconf.com/).
Today’s marketers must embrace a new engagement strategy to adapt, anticipate, and deliver in mobile moments. Placing mobile bets solely on ads or one-off purchases isn’t enough to secure revenue and engagement—marketers have to embrace continual cycles of real-time, two-way consumer engagement.
This webinar will show marketers how to create and deliver these experiences and campaigns.
Which markets you should focus on in mobile gaming? Where is the highest LTV versus CPI. Based on Google data. Abstract from presentation from 7th edition of GameCamp
Mobile Monday Boston - Compelling Mobile Business Modelskateimbach
Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures.
Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.
Eric Seufert - GDC 2018 - Succeeding with Licensed IP for Mobile F2P GamesEric Seufert
Succeeding with Licensed IP for Mobile F2P Games
This presentation provides a framework for evaluating IP for use in mobile games. It also provides some guidance for negotiating IP licensing terms.
Enabling the growth of the game through performance marketing in 2020GameCamp
Every year performance marketing is changing and with it, growth strategies. This session covers in this topic, at the beginning some of the general rules in today's market and how to grow a game profitably through performance marketing channels and what are the most important metrics to keep in mind. In the next part, we will connect those growth metrics with signals which can be given to the Product/Game teams to help make good decisions. Presentation is be based on activities that Nordeus is doing to achieve such goals. Presentation delivered by Andrej Kugonic at 8th edition of GameCamp (www.GameCamp.io)
Growth Strategies: Lower Your CPI by Implementing ASO into UA Workflow.GameCamp
To have a sustainable, repeatable and balanced Acquisition Strategy you’ll need to think of it as system of compounding loops. And although the Paid Acquisition loop (UA) is crucial part of it, ignoring the Organic Acquisition loop (ASO) might mean the difference between a game that generates 7-figures or 8-figures revenue per year. Presentation based on examples and case studies. Presentation delivered by Erik Hegely, Head of Growth of Pixel Federation at 8th edition of GameCamp (www.GameCamp.io).
Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
How RTB Can Increase Your Revenue -- Paul Childs, Experienced Chief Marketing Officer, Mopub (The White Nights: Mobile Games Conference http://www.wnconf.com/).
Today’s marketers must embrace a new engagement strategy to adapt, anticipate, and deliver in mobile moments. Placing mobile bets solely on ads or one-off purchases isn’t enough to secure revenue and engagement—marketers have to embrace continual cycles of real-time, two-way consumer engagement.
This webinar will show marketers how to create and deliver these experiences and campaigns.
Which markets you should focus on in mobile gaming? Where is the highest LTV versus CPI. Based on Google data. Abstract from presentation from 7th edition of GameCamp
Mobile Monday Boston - Compelling Mobile Business Modelskateimbach
Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures.
Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.
Digital Transformation for Utilities: Creating a Differentiated Customer Expe...Cognizant
Utilities stand to reap large gains in customer-service efficiencies and user experience satisfaction by adopting a mobile-centric approach with apps that cover a wealth of transactional and engagement features.
Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting which forms the basis of flux and service charge. It profits from commercial patterns such as content distribution, content provision and advertisement.
Consumers demand brands that are always open and always available. Integrating mobile communications into your marketing mix gives customers a brand they can connect with anytime, any place. By fully embracing mobile, your brand can:
- Drive a constant dialogue
- Create effective cross-channel program management
- Deliver new customer connection opportunities
- Extend existing relationships
Consumer acceptance of app only model of e commerceAkash Gupta
A study to access consumer acceptance level of app only model of e-commerce companies. A research project report involving a survey report with validation of result using analytics.
Mobile in the media mix whitepaper oya ones yasayan 2011Oya Yaşayan
. The role of mobile technology of a brand's media mix.
. Reasons Why Brands Must Adopt Mobile Marketing.
. Changing Consumption of Mobile Media
. Including and Optimizing Mobile in Media Plans
....On-phone advertising
...Mobile Search
...Location Based Services
...Mobile Enabled Outdoor
. Creating a Successful Cross-Media Mobile Campaign
...Multi-Channel Shopping Experience
...Key facts at-a-glance: How to optimize mobile in media plans
Top 15 Mobile Application Development Trends to Check Out in 2022Tech Mobius
With the rise in demand for hand-held devices, most businesses anticipate releasing an app for their products and services. Learn about the latest trends to stay current and competitive in the marketplace!
The custom mobile app development business is advancing at a breakneck pace. To live and flourish in this digital Darwinian era, you must become familiar with shifting mobile app development trends.
As I point out in the presentation, advertising follows the business cycle, but contractions tend to be more severe and pronounced than changes in real GDP because advertising spend can be adjusted quickly. For that reason, advertising is one of the first expense line items to be adjusted in the face of an economic downturn. That reactivity can help a company to preserve precious cash in a deteriorating economy, but it can also steal revenue from the future: more productive is adapting to new consumer spending habits and eliminating unproductive advertising expenditure. The goal of this presentation is to outline some tactics for achieving that.
State of the App Economy: 2018 and Beyond by Eric SeufertEric Seufert
Eric Seufert's 2018 State of the App Economy presentation from Casual Connect Disneyland. The presentation discusses the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of in 2018.
Navigating the Three stages of the Mobile Game Marketing LifecycleEric Seufert
This presentation outlines the three stages of the mobile marketing lifecycle for games and identifies the strategies for growing the game at each stage.
Using (Free!) App Annie data to optimize your next gameEric Seufert
This presentation describes a framework for using the free data indexed by App Annie to make an informed decision about which audience segments represent the largest opportunities in the mobile marketplace.
Two Methods for Modeling LTV with a SpreadsheetEric Seufert
NB! The bitly link in the deck DOES NOT WORK, please use this one: http://bit.ly/1JTymzd
This is the presentation I gave at Slush 2013 in Helsinki, Finland. It describes two methods for modeling Lifetime Customer Value (LTV) in Excel. Linked within the presentation is a spreadsheet exemplifying both methods against 100k rows of fake user data that I generated with a Python script to "look" real (although they probably don't).
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
10. The State of the App Economy
Macro factors that have changed mobile content
consumption:
11. The State of the App Economy
Macro factors that have changed mobile content
consumption:
● Cheaper access to quality hardware /
increased smartphone penetration;
12. The State of the App Economy
● Apple’s device install base reached 1.3BN in early 2018 (30% growth in
two years);
● Much of this is driven by second-hand resales as high-end price points
grow (eg. upcoming iPhone XS Max at >$1400). Source: BI Intelligence
13. The State of the App Economy
● Resale market is also robust for high-end Android smartphones;
● Programs like Android Go are designed to give low-end devices access to
computationally-intensive activities (eg. streaming);
Source: Android Authority, Flurry
14. The State of the App Economy
● Chinese demand for smartphones is evaporating;
● Smartphone penetration is reaching its natural limit globally.
Source: GSMA, Canalys, Chase
15. The State of the App Economy
Macro factors that have changed mobile content
consumption:
● Cheaper access to quality hardware /
increased smartphone penetration;
● Cheaper mobile data;
16. The State of the App Economy
● The price of mobile data worldwide, but especially in the US and India, is
plummeting.
Source: Mary Meeker / KPCB, The Motley Fool
17. The State of the App Economy
Macro factors that have changed mobile content
consumption:
● Cheaper access to quality hardware /
increased smartphone penetration;
● Cheaper mobile data;
● Changing platform incentives / new revenue
models;
18. The State of the App Economy
● The success of streaming video and music services forced Apple and
Google to change the economics of subscriptions on their platforms.
Source: Variety, Re/Code, Apple
21. What’s Now and What’s Next?
● The adoption of high-fidelity mobile advertising
formats has created new business models;
22. What’s Now and What’s Next?
● Advertising-reliant businesses (eg. hypercasual games) are viable as a
result of the availability of rich media advertising formats.
Source: Bloomberg, VentureBeat, Re/Code
23. What’s Now and What’s Next?
● The adoption of high-fidelity mobile
advertising formats has created new business
models;
● The Top Grossing charts are “thawing” and
are no longer the exclusive domain of games;
24. What’s Now and What’s Next?
https://mobiledevmemo.com/the-mobile-app-economys-second-act/
25. What’s Now and What’s Next?
https://mobiledevmemo.com/the-mobile-app-economys-second-act/
26. What’s Now and What’s Next?
https://mobiledevmemo.com/the-mobile-app-economys-second-act/
27. What’s Now and What’s Next?
● Pressure is being applied to platform owners as
subscription revenues increase and mobile
gaming participation spans multiple platforms;
28. What’s Now and What’s Next?
● As mobile gaming goes mainstream, streaming revenues on mobile explode, and
mobile apps become genuine platforms, the Platforms’ grip on distribution and
transaction oversight fractures. Source: BGR, Techcrunch, The Verge, Business Insider, ArsTechnica, Facebook.com
29. What’s Now and What’s Next?
https://mobiledevmemo.com/fortnite-skipping-google-play-wont-disrupt-the-status-quo-on-mobile/
But can you
really afford to
bypass the App
Store / Google
Play?
30. What’s Now and What’s Next?
● As credible targeting data becomes ever more
valuable on mobile, consolidation intensifies
and the Duopoly entrenches / reinforces its
walled gardens.
31. What’s Now and What’s Next?
● Consolidation is accelerating in the mobile AdTech / MarTech space as smaller
companies struggle to compete with the Duopoly and larger providers seek vertical
integration. Source: Branch, VentureBeat, AdExchanger, InMobi
32. What’s Now and What’s Next?
● The Duopoly is cordoning off advertiser data and insights with its focus on
algorithmic bidding strategies, creating a virtuous cycle of budget concentration and
data segregation. Source: eConsultancy, Tech Crunch, Mobile Dev Memo
38. 2013 - 2015
LTV
UA Team
Users
“UA”
Purchase signals /
Conversion
optimization
ROAS
milestones
What is mobile user acquisition?
39. 3 Thoughts on Navigating 2019
1) Lean into algorithmic campaign management;
○ Team structure / composition;
40. 3 Thoughts on Navigating 2019
1) Lean into algorithmic campaign management;
○ Team structure / composition;
○ Creative experimentation;
41. 3 Thoughts on Navigating 2019
1) Lean into algorithmic campaign management;
○ Team structure / composition;
○ Creative experimentation;
○ Monetization signaling;
42. 3 Thoughts on Navigating 2019
2) Be creative with monetization;
43. 3 Thoughts on Navigating 2019
Source: TechCrunch, Variety, New York Times, CNBC, Variety
● Exclusively focusing on IAPs forces an unnecessary monetization constraint and
doesn’t exploit the new business models that have been unlocked on mobile over the
past 12-24 months.
44. 3 Thoughts on Navigating 2019
3) Be prepared to face a changing regulatory
landscape.
45. 3 Thoughts on Navigating 2019
Source: AdExchanger, Reuters, The Verge, CNBC
● Increased regulatory scrutiny of social networks and other companies operating
data-intensive applications feels inevitable. Be prepared to operate in a more
restrictive environment.