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Power of analytics in Digital Marketing to shoot up ROI

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Having Analytical skills is the most critical for every digital marketer, here listed down some of the important channels/tools to see the data and optimize your digital marketing initiatives.

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Power of analytics in Digital Marketing to shoot up ROI

  1. 1. POWER OF ANALYTICS TO SHOOT-UP ROI BY VEERENDER BY VEERENDER
  2. 2. EVERY DIGITAL MARKETER SHOULD HAVE 1 SKILL AS MANDATORY BY VEERENDER
  3. 3. ANALYTICAL SKILLS BY VEERENDER
  4. 4. WHY IT IS IMPORTANT TO KNOW ANALYTICS? WHY IT IS SO MUCH CRITICAL? BY VEERENDER
  5. 5. TO KNOW THE PAST AND ANALYSE THE PRESENT AND TAKE DECISIONS TO PERFORMER BETTER IN FUTURE BY VEERENDER
  6. 6. ANALYTICS IS NOT JUST WEBSITE ANALYTICS BY VEERENDER
  7. 7. WE USE ANALYTICS IN 3 DIFFERENT CHANNELS VEERENDER
  8. 8. SOCIAL MEDIA ANALYTICS BY VEERENDER
  9. 9. LIST DOWN THE PERFORMANCE OF EACH AND EVERY POST DEFINE YOUR OWN BRAND BENCHMARKS BASED ON PERFORMANCE LIKE POOR, AVG, GOOD AND BEST REDUCE POSTING THE CONTENT WHERE YOU ARE NOR MEETING YOUR OBJECTIVE I.E POOR AND AVG Once You Define Your Goals & Posted Something in Your social channels BY VEERENDER
  10. 10. Report #2: Acquisition > Social > Network Referrals Report #1: Acquisition > Social > Conversions How do You Know what is giving good ROI for You? BY VEERENDER
  11. 11. First Source is your FB Page insights What Demographic your content is reaching vs who is engaging with your content
  12. 12. Facebook Analytics is a complete analytics solution for your iOS and Android mobile apps, mobile and desktop websites, and your Bots for Messenger A truly omni-channel solution with faster insights, Facebook Analytics can help you understand your complete customer journey across all of your channels. It supports page analytics and website analysis using fb pixel code with appropriate events. Facebook Analytics: BY VEERENDER
  13. 13. SEARCH BY VEERENDER
  14. 14. FOR MOST US WHO ARE IN SEO, SEM OR CONTENT WRITING JOBS, OUR WORK STARTS WITH KEYWORD PLANNER BY VEERENDER
  15. 15. WE USE THE KEYWORD PLANNER TO FIND KEYWORDS, COMPETITION, SEARCH VOLUMES, ADGROUP IDEAS, AVG CPC, ETC, ETC… BY VEERENDER
  16. 16. BUT KEYWORD PLANNER DOESN’T JUST HAVE THIS, IT HAS LOT OF OTHER DATA FOR ALL OF USE AND BETTER PLAN AND EXECUTE OUR MARKETING ACTIVITIES. SOME OF THE EXAMPLES ARE.. BY VEERENDER
  17. 17. ESTIMATING THE MARKET SHARE OF THE BRAND BY VEERENDER
  18. 18. WHAT MARKETS TO FOCUS Cities with Strong Brand Presence Cities to Focus to Improve Brand Share BY VEERENDER
  19. 19. WHAT PEOPLE ARE LOOKING FOR... BY VEERENDER
  20. 20. INTENT VS NON INTENT SEARCHES BY VEERENDER
  21. 21. GET CONTENT IDEAS EASILY • WEBMASTER TOOLS IS THE PRIMARY SOURCE • SITE SEARCH ANALYSIS GA • KEYWORD ANALYSIS FROM GA • INFORMATIONAL SEARCHES FROM KW PLANNER • SEARCH TERM REPORTS FROM ADWORDS • RAISING TERMS FROM GOOGLE TRENDS LETS CALL IT “KEYWORDS IN DEMAND” BY VEERENDER
  22. 22. PAID MEDIA ANALYTICS BY VEERENDER
  23. 23. WHOM YOU ARE LOOSING IMPRESSIONS TO? BY VEERENDER
  24. 24. ADD ANNOTATIONS TO YOUR REPORTS BY VEERENDER
  25. 25. CUSTOM SEGMENTS Demographics, Technology, Behaviour, Date of First Visit, and Traffic Sources. BY VEERENDER
  26. 26. IDENTIFYING THE PROSPECTS BY VEERENDER
  27. 27. Check your Your Top Conversion Paths In todays advertising world, people use multiple paths before completing any transaction it is very critical to what are those touch points before he/share makes the purchase BY VEERENDER
  28. 28. BY VEERENDER
  29. 29. User Locations Dimensions user Locations. Settings Locations BY VEERENDER
  30. 30. Analytics Data in Adwords BY VEERENDER
  31. 31. BY VEERENDER
  32. 32. WE, AS CAMPAIGN MANAGERS SPENDING HOURS OF TIME EVERY DAY/WEEK TO REPORT TO YOUR CLIENTS/MANAGERS.. BY VEERENDER
  33. 33. IMAGINE, A TOOL DOES IT FOR YOU, WITH GRAPHICAL REPRESENTATION OF THE DATA WITH PERFORMANCE BY VEERENDER
  34. 34. SEY HELLO TO.. BY VEERENDER
  35. 35. DATA STUDIO HOME PAGE BY VEERENDER
  36. 36. SO MANY REPORTING DASHBOARDS BY VEERENDER
  37. 37. SAMPLE ADWORDS REPORT IN DATASTUDIO BY VEERENDER
  38. 38. BUT, IT IS NOT JUST FOR ADWORDS BY VEERENDER
  39. 39. 50+ CHANNELS TO REPORT IN ONE PLACE BY VEERENDER
  40. 40. 100+ METRIC TO REPORT AND BUILD DASHBOARDS BY VEERENDER
  41. 41. SO HOW DO YOU SET THIS FOR YOU BY VEERENDER
  42. 42. VERY SIMPLE… VISIT DATASTUDIO.GOOGLE.COM THIS BETA VERSION IS FREE
  43. 43. SOME MORE USEFUL TOOLS BY VEERENDER
  44. 44. BY VEERENDER
  45. 45. FINAL WORDS ABOUT THE IMPORTANCE OF DATA… BY VEERENDER
  46. 46. BY VEERENDER

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