An online survey of 19,520 adults in 27 countries found that optimism about climate change correlates with a country's economic development. Within countries, those with lower education and income were less optimistic. The biggest expectation gap was found between younger and older generations. This creates a "solutions gap" where attitudes are determined more by attributes like country, education, income and age rather than the available solutions. Closing this gap requires communicating the "solutions story" more effectively.

1. 1
1

2. 2
2

3. 3
3

4. 4
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
4

5. 5
5

6. 6 6
6

7. 7 Source: Ipsos Global Advisor, rep sample of 19,520 adults aged 16-74
in 27 participating countries, January 18th 2021 – February 5th 2021
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
7

8. 8
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
8

9. 9 9
The big question is…
can we still win?
done
9

10. 10
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
10

11. 11
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
11

12. 12
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
12

13. 13
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
13

14. 14
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
14

15. 15 1
If you thought you saw a trend there…
Yes. Optimism correlates with economic development.
done
15

16. 16
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
16

17. 17 1
That’s not all.
Within countries, those with lower education & lower income are less
likely to feel optimistic about climate change.
done
17

18. 18
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
18

19. 19 1
The biggest GAP in expectation…
the young
done
is
19

20. 20
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
20

21. 21
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021

22. 22 2
The new inequality of attitude:
Your country of origin, education level, income and age are the best
determinants of your attitude around climate change.
done
22

23. 23
23

24. 24 2
= a SOLUTIONS GAP
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
24

25. 25 2
25

26. 26
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
26

27. 27
27

28. 28 2
Does it matter?
28

29. 29
29

30. 30 3
How do we close this solutions gap?
done
30

31. 31
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
31

32. 32
Source: Ipsos Global Advisor, online survey of connected citizens weighted to the national profile of each country.
19,520 adults aged 16-74 in 27 participating countries, January 18th 2021-February 5th 2021
32

33. 33 3
It’s time to start telling the Solutions Story.
Add star burst asterisk
33

34. 34
34

35. 35
35

36. 36 3
36

37. 37