SlideShare a Scribd company logo
1 of 14
Brand Building | Content Management | Support
History of
 2003: Virtual Assistants for Telecommunications Industry
 Marketing our Niche to Agents
 2009: Wrote the workbook: Social Media in
Telecommunications
 Build Branding Presence for Technology Companies
 Content driven marketing
 2010: Branched out as a service offering for all industries
Branding
 Extension of your website in social spaces
 Keeps consistent clear message to viewers
 They know which profiles are actually yours
 URL matching in social spaces
 Color, theme and visual enhancements
Sample Brand:
Website
Sample Brand:
LinkedIn
Sample Brand:
Facebook
Sample Brand:
Blog
Sample Brand:
Twitter
Sample Brand:
YouTube
Sample Brand:
Pinterest
Sample Brand:
Google+
Sample Brand:
Email Signature
Be consistent
Be vibrant
Stand out from your competition
Be recognizable
Be bold
Why branding?
Brand Building | Content Management | Support
www.thesocialpro.net
Changing the way people do
business. Don't get left behind!

More Related Content

Similar to The Social Media Advisor on Branding

The Dubs - UK Credentials 2011
The Dubs - UK Credentials 2011The Dubs - UK Credentials 2011
The Dubs - UK Credentials 2011tobysharpe
 
The Dubs - Credentials UK - 2011
The Dubs - Credentials UK - 2011The Dubs - Credentials UK - 2011
The Dubs - Credentials UK - 2011tobysharpe
 
Digital brand positioning
Digital brand positioningDigital brand positioning
Digital brand positioningadverteaze.com
 
digitALL | BBG Marketing Focus Group
digitALL | BBG Marketing Focus GroupdigitALL | BBG Marketing Focus Group
digitALL | BBG Marketing Focus GroupdigitALL
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineerschulmanthorogood
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Angela LaGamba
 
Social Media Strategy Channelship\'s Approach
Social Media Strategy Channelship\'s ApproachSocial Media Strategy Channelship\'s Approach
Social Media Strategy Channelship\'s ApproachFacundo
 
Digital brand positioning action plan
Digital brand positioning action planDigital brand positioning action plan
Digital brand positioning action planadverteaze.com
 
Lead Generation: What Works Today
Lead Generation: What Works TodayLead Generation: What Works Today
Lead Generation: What Works TodayMasterful Marketing
 
Emerging Digital Marketing Trends in 2024
Emerging Digital Marketing Trends in 2024Emerging Digital Marketing Trends in 2024
Emerging Digital Marketing Trends in 2024JohnSmith246574
 
Franklin & Marshall - A digital activation strategy
Franklin & Marshall - A digital activation strategyFranklin & Marshall - A digital activation strategy
Franklin & Marshall - A digital activation strategyEmanuel Righetto
 
Evolution of Social Media
Evolution of Social MediaEvolution of Social Media
Evolution of Social MediaStephen Nold
 

Similar to The Social Media Advisor on Branding (20)

WEB2.0 Branding: PT II- Creating Competitive Advantage
WEB2.0 Branding: PT II-  Creating Competitive AdvantageWEB2.0 Branding: PT II-  Creating Competitive Advantage
WEB2.0 Branding: PT II- Creating Competitive Advantage
 
The Dubs - UK Credentials 2011
The Dubs - UK Credentials 2011The Dubs - UK Credentials 2011
The Dubs - UK Credentials 2011
 
The Dubs - Credentials UK - 2011
The Dubs - Credentials UK - 2011The Dubs - Credentials UK - 2011
The Dubs - Credentials UK - 2011
 
TEC-SYOB-OnlineMarketingOverview
TEC-SYOB-OnlineMarketingOverviewTEC-SYOB-OnlineMarketingOverview
TEC-SYOB-OnlineMarketingOverview
 
Digital brand positioning
Digital brand positioningDigital brand positioning
Digital brand positioning
 
digitALL | BBG Marketing Focus Group
digitALL | BBG Marketing Focus GroupdigitALL | BBG Marketing Focus Group
digitALL | BBG Marketing Focus Group
 
Social hook
Social hook Social hook
Social hook
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Social Media 101 for Business
Social Media 101 for BusinessSocial Media 101 for Business
Social Media 101 for Business
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineer
 
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
Growth Hacking For Your Business: A How-To Session (PodCamp Toronto 2015)
 
Social Media Strategy Channelship\'s Approach
Social Media Strategy Channelship\'s ApproachSocial Media Strategy Channelship\'s Approach
Social Media Strategy Channelship\'s Approach
 
Digital brand positioning action plan
Digital brand positioning action planDigital brand positioning action plan
Digital brand positioning action plan
 
Lead Generation: What Works Today
Lead Generation: What Works TodayLead Generation: What Works Today
Lead Generation: What Works Today
 
Emerging Digital Marketing Trends in 2024
Emerging Digital Marketing Trends in 2024Emerging Digital Marketing Trends in 2024
Emerging Digital Marketing Trends in 2024
 
Franklin & Marshall - A digital activation strategy
Franklin & Marshall - A digital activation strategyFranklin & Marshall - A digital activation strategy
Franklin & Marshall - A digital activation strategy
 
Evolution of Social Media
Evolution of Social MediaEvolution of Social Media
Evolution of Social Media
 
Ppt articale 03
Ppt articale 03Ppt articale 03
Ppt articale 03
 
Elemental InfoSpace case study
Elemental InfoSpace case studyElemental InfoSpace case study
Elemental InfoSpace case study
 

More from Clere Communications | The Social Media Advisor (7)

Commercial Presentation - Learn About Social Power Program
Commercial Presentation - Learn About Social Power ProgramCommercial Presentation - Learn About Social Power Program
Commercial Presentation - Learn About Social Power Program
 
Learn How to Grow Your Business Using Social Media with our New PowerProgram
Learn How to Grow Your Business Using Social Media with our New PowerProgramLearn How to Grow Your Business Using Social Media with our New PowerProgram
Learn How to Grow Your Business Using Social Media with our New PowerProgram
 
The Social Media Advisor on Analysis
The Social Media Advisor on AnalysisThe Social Media Advisor on Analysis
The Social Media Advisor on Analysis
 
The Social Media Advisor on Training
The Social Media Advisor on TrainingThe Social Media Advisor on Training
The Social Media Advisor on Training
 
The Social Media Advisor Book
The Social Media Advisor BookThe Social Media Advisor Book
The Social Media Advisor Book
 
The Social Media Advisor on Content
The Social Media Advisor on ContentThe Social Media Advisor on Content
The Social Media Advisor on Content
 
Social Media in Business by The Social Media Advisor
Social Media in Business by The Social Media AdvisorSocial Media in Business by The Social Media Advisor
Social Media in Business by The Social Media Advisor
 

Recently uploaded

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsAndrey Dotsenko
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024BookNet Canada
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Neo4j
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
Bluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdfBluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdfngoud9212
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxnull - The Open Security Community
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024BookNet Canada
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Alan Dix
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr LapshynFwdays
 

Recently uploaded (20)

#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
#StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
Transcript: #StandardsGoals for 2024: What’s new for BISAC - Tech Forum 2024
 
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024Build your next Gen AI Breakthrough - April 2024
Build your next Gen AI Breakthrough - April 2024
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
Bluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdfBluetooth Controlled Car with Arduino.pdf
Bluetooth Controlled Car with Arduino.pdf
 
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptxMaking_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
Making_way_through_DLL_hollowing_inspite_of_CFG_by_Debjeet Banerjee.pptx
 
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC BiblioShare - Tech Forum 2024
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
 
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...Swan(sea) Song – personal research during my six years at Swansea ... and bey...
Swan(sea) Song – personal research during my six years at Swansea ... and bey...
 
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
"Federated learning: out of reach no matter how close",Oleksandr Lapshyn
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 

The Social Media Advisor on Branding