Thought leadership is just not enough<br />
Business managers need leads and ROI<br />
What we want to achieve<br />Business <br />Leader <br />Thought Leader<br />CEO Blog<br /> Thought leader<br />Industry P...
Basic rule of digital branding for a company<br />Paid Ads<br />communities<br />Reach TG<br />Blogs and Forums<br />Optim...
Build communities on Facebook, LinkedIn and other community platforms.
Inside peeks, stories, gossips, etc
Review sites, local city sites
Engage, interact, and promote with help of Awards, Polls, Contests
Interact with audience on relevant blogs, forums,  and communities
Promote the concept with help of whitepapers, case study, reports
CEO blog, employee blog, brand blog
Reach out to people via SEO and SMO
Spreading content where it reaches the TG for them to engage with it.
Engage, interact, and promote with help of Awards, Polls, Contests
Incentivizes the customer to promote and publicize </li></ul>Engaged Customer<br />1<br />Paid Ads at Content Sites, Forum...
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Digital brand positioning action plan

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Digital brand positioning action plan

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Digital brand positioning action plan

  1. 1. Thought leadership is just not enough<br />
  2. 2. Business managers need leads and ROI<br />
  3. 3. What we want to achieve<br />Business <br />Leader <br />Thought Leader<br />CEO Blog<br /> Thought leader<br />Industry POV<br />Employee <br />Blog <br />Virtual <br />Engagement <br /> Digital Media <br />Expert<br /> Web 2.0 <br />Engagement <br />Technology <br />Blog <br />Market Challenger<br />White papers <br />Acquisition<br />digital space <br />Market <br />communication <br />Presentation<br />Me-Too Offering<br />Business Case<br />Analysis<br />
  4. 4. Basic rule of digital branding for a company<br />Paid Ads<br />communities<br />Reach TG<br />Blogs and Forums<br />Optimizaion<br />Engage customers <br /><ul><li>Accomplish short-term lead generation objectives via paid ads.
  5. 5. Build communities on Facebook, LinkedIn and other community platforms.
  6. 6. Inside peeks, stories, gossips, etc
  7. 7. Review sites, local city sites
  8. 8. Engage, interact, and promote with help of Awards, Polls, Contests
  9. 9. Interact with audience on relevant blogs, forums, and communities
  10. 10. Promote the concept with help of whitepapers, case study, reports
  11. 11. CEO blog, employee blog, brand blog
  12. 12. Reach out to people via SEO and SMO
  13. 13. Spreading content where it reaches the TG for them to engage with it.
  14. 14. Engage, interact, and promote with help of Awards, Polls, Contests
  15. 15. Incentivizes the customer to promote and publicize </li></ul>Engaged Customer<br />1<br />Paid Ads at Content Sites, Forum<br />1<br />ORM<br />Social Networking Sites <br />Banner Ads<br />website <br />3<br />Personal Networks<br />2<br />Engaged Prospect<br />Paid Ads at SNS<br />2<br />SEO<br />Community<br />
  16. 16. In business leads are important<br />
  17. 17. Marketing. Visibility. Leads. <br />
  18. 18. Implementation Scope - 2.0 Ecosystem<br />
  19. 19. WEB PRESENCE <br />BRAND IDENTITY, VISIBILITY, AWARENESS <br />Work on plan<br />Concept <br />Identity creation<br />Content <br />Communication<br />Execution<br />ACTION ITEMS:<br />IDENTITY :<br />Case Study I whitepapers I POV<br />
  20. 20. EMAIL MARKETING <br />VISIBILITY, AWARENESS & LEAD GENERATION<br />ACTION ITEMS:<br />EMAIL MARKETING:<br />Emails I News letters <br />
  21. 21. BLOG MARKETING <br />VISIBILITY, AWARENESS, ENGAGEMENT & LEAD GENERATION<br />ACTION ITEMS:<br />BLOGS:<br />CEO I Employee I Technology <br />
  22. 22. SEARCH ENGINE OPTIMIZATION (SEO)<br />VISIBILITY, AWARENESS & LEAD GENERATION<br />ACTION ITEMS:<br />SEO:<br />ON page I OFF Page I ORM<br />
  23. 23. SOCIAL MEDIA MARKETING (SMM)<br />INTERACTIVITY, ENGAGEMENT & BRAND PROMOTION<br />ACTION ITEMS:<br />SMM FOR B2B:<br />SNS I Forum Participation I ORM<br />
  24. 24. PAY-PER-CLICK ADVERTISEMENTS (PPC)<br />LEAD GENERATION<br />ACTION ITEMS:<br />PPC:<br />SNS I Related sites <br />
  25. 25. MOBILE MARKETING <br />VISIBILITY, AWARENESS & LEAD GENERATION<br />ACTION ITEMS:<br />MOBILE MARKETING:<br />Mobile site I Mobile Community <br />
  26. 26. Thanks!<br />

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