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Brand Building | Content Management | Support
History of
 2003: Virtual Assistants for Telecommunications Industry
 Marketing our Niche to Agents
 2009: Wrote the wo...
What is Content?
 Being social means just that . . . SOCIALLY
SHARING
 Active content keeps consistent clear
message to ...
Business create a social profile and never do
anything with it
Facebook only shows you so many feeds on
your news feed dai...
By not posting updates on LinkedIn and
Google+, you also lose your credibility
and visibility with your connections.
Your ...
“How can I keep up with the activity needed to
maintain a social presence while managing our
day to day functions?”
Our jo...
Our management packages are a
great solution for the business
owners, marketing
managers, operations and sales
management ...
Management of business branding
content and status updates for 1
brand for 1 month of activity
content for
LinkedIn, Twitt...
Things to listen for:
I have never tried to market my
business online
I don’t have time to manage my status
updates
I have...
Brand Building | Content Management | Support
www.thesocialpro.net
Changing the way people do
business. Don't get left beh...
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The Social Media Advisor on Content

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Discussing the importance of active content in social media

Published in: Business, Technology
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The Social Media Advisor on Content

  1. 1. Brand Building | Content Management | Support
  2. 2. History of  2003: Virtual Assistants for Telecommunications Industry  Marketing our Niche to Agents  2009: Wrote the workbook: Social Media in Telecommunications  Build Branding Presence for Technology Companies  Content driven marketing  2010: Branched out as a service offering for all industries
  3. 3. What is Content?  Being social means just that . . . SOCIALLY SHARING  Active content keeps consistent clear message to viewers  Without content, you are not staying in front of your viewers  Topics of conversation should include:  Industry News  Tips / Advice  Testimonials  Relatable stories  Interaction with your viewers
  4. 4. Business create a social profile and never do anything with it Facebook only shows you so many feeds on your news feed daily. If you have 500+ connections, chances are you only see updates from 75 of them – ever … unless you engage with the other connections Social activity requires consistent sharing to stay in the feeds of your viewers - Giving them the opportunity to be social with you. Without updates, you fall out of feeds and lose your audience Social Mistake!
  5. 5. By not posting updates on LinkedIn and Google+, you also lose your credibility and visibility with your connections. Your rankings drop and no matter how many perfectly engineered keywords you have in the background of your profile – you lose your ranking. By not posting updates in Twitter, you have no opportunity to be found because every word in Twitter is searchable. It searches your updates and that is really how people find you an follow you without having your social address. Social Mistake!
  6. 6. “How can I keep up with the activity needed to maintain a social presence while managing our day to day functions?” Our job is to keep up with trends and story telling based on the reach of your target market. Having activity in your social network requires work, content relevant to your industry and should include a draw to the types of services you offer, links targeting viewers to your website, blog and industry specific articles. Content
  7. 7. Our management packages are a great solution for the business owners, marketing managers, operations and sales management to maintain activity on the social platforms. You continue to focus on your core strengths and we manage your status/content on a monthly basis for you. Content Packages
  8. 8. Management of business branding content and status updates for 1 brand for 1 month of activity content for LinkedIn, Twitter, Google+ and Facebook Management of 3rd party tools to manage content via social media profiles Management of activity for social sites Management of follower/fan database on associated sites Maintain best practices and etiquette Management of comments via Twitter, Facebook, Google+, LinkedIn Corporate Profiles Service Includes all of the above rate per brand Includes content derived from websites, blogs and industry topics provided by client scheduled on a rotation during the month to include a post on rotating schedule for the month Custom packages include special events, promotions or registration content for the given time frame. Special event promotions begin 6 weeks prior to the event and will require a separate package Content Packages
  9. 9. Things to listen for: I have never tried to market my business online I don’t have time to manage my status updates I have run out of ideas of things to share on Facebook I have never closed business on LinkedIn I don’t understand how Twitter can help me get more people to my next event I have a Facebook and LinkedIn but have never done anything with it What to listen for …
  10. 10. Brand Building | Content Management | Support www.thesocialpro.net Changing the way people do business. Don't get left behind!

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