1. Personalised results from the charity projects you fund
Guardian Activate Singapore
Makerble.com
Presented by CEO Matt Kepple
Tweet: @Makerble
mk@makeworldwide.com
Matt Kepple, London
Social Change Category
1
2. Charity has always been about how much money you give.
Now it’s about how much Change you make.
Makerble.com
Tweet: @Makerble
mk@makeworldwide.com
Matt Kepple, London
2
3. There has been a loss of confidence in charities
“I give monthly to
Cancer Research
(CRUK) because I
know who they
are.
But I don’t know
who else to give
to.
If there was a site
that told me
where to give, I’d
use it”
“I don’t donate money
to charity because I’m
not confident that my
donation won’t be
wasted.
That’s why I volunteer
my time instead
because that way I see
the direct impact of
what I put in”
Events Marketing
Manager, Female,
aged 25-30,
Investment Manager
Male, aged 30-35
Source: Forbes, Financial Times, Makerble Research Interviews, Resource Alliance
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
3
4. Greater transparency = Higher donations
UK Donations Market: 14.5million people want a better donor experience
£££
5.5million CYNICAL Latent Donors. Significant donation potential
4million TENTATIVE donors. £665million in potential donations
5million UNSATISFIED donors. £1.7billion in moveable donations
13.5million SATISFIED donors.
28million monthly donors in the UK in total
Sources: Money For Good report, New Philanthropy Capital; Giving Green Paper, UK Government Cabinet Office; UK Giving, Charities Aid Foundation & NCVO
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
4
5. Charity needs to catch up
Convenience
Makerble.com
Guidance
Tweet us: @Makerble
Transparency
mk@makeworldwide.com
Matt Kepple, London
5
6. Makerble delivers personalised results from the
charitable projects you fund
See the change you make in the world
Online
On Mobile
On Facebook
Now you can see the change you make in the world
Makerble.com
Tweet: @Makerble
mk@makeworldwide.com
Matt Kepple, London
6
7. Why we expect consumers to use Makerble
Features & Benefits
Personalised Project Results
• It’s Trustworthy: Now people understand that
their donations actually make a difference
See the change you make in the world
Social Media Integration
• It’s Easy: Makerble suggests projects each
month based on your social media profile
• You Look Good: the difference your projects
make are shared on your Facebook Timeline
Lifestyle Checkout
• It’s Affordable: You don’t need to give any
more than you can afford each month
Makerble.com
Tweet: @Makerble
mk@makeworldwide.com
Matt Kepple, London
7
9. Other ways to reach people
CHANGE THE WORLD YOUR WAY
SOCIAL MEDIA
INFLUENCERS
ONLINE
MAGAZINE
MEDIA COVERAGE
£10K/MONTH/NGO FREE ADWORDS
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
LOCAL & UNI
EVENTS
Matt Kepple, London
9
10. Business-to-Business-to-Consumer Marketing
Branded Rewards
Routes to Market
Media
Agencies
Makerble.com
Staff Donations
Routes to Market
Speaking
directly to
Brands
Routes to Market
Accountants
Tweet us: @Makerble
mk@makeworldwide.com
White Label
Routes to Market
Speaking
directly to
Employers
Matt Kepple, London
Networking
10
11. How it works - 1. Connect your Facebook
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
11
12. 2. Tweak your bucket
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
12
13. 3. Choose an amount
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
13
14. 4. Earn your Change
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
14
15. 5. Share your Change
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
15
16. Consumer Market: 14.5million unsatisfied donors (UK)
UK Transparent Dona ons Market
(Number of Donors)
The Big Give
Global Giving
Kiva
1%
Revenue
Other compe tors
Unreached
2%
1%
• 4-10% transaction charge
• £10/month average donation
7%
Competition
• Low market share
89%
Global market for transparent donations
• $20billion/year (minimum)
Makerble.com
Tweet us: @Makerble
Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital
mk@makeworldwide.com
Matt Kepple, London
16
17. Low risk. High returns.
PRESENT
Y3 SCENARIOS
EXITS
Raising upwards of
£25,000 to be discussed
with investors for circa
5% (SEIS pre-approved)
3% UK market share
• 500K donors
• EBIT: £1.4M
Trade Sale
£6,000 monthly burn
30% UK market share
• 4.5M donors
• EBIT: 14M
PAST
£15,000
investment in
Private Beta live
• £5,000 – Staff
• £500 – Tech
• £500 – Marketing
65 Charities
3% Global market share
• $0.6B in donations
•
Makerble.com
Tweet us: @Makerble
$24M in Makerble fees
mk@makeworldwide.com
Matt Kepple, London
Convio was sold
to Blackbaud for
$290M in 2012
IPO
Makerble
becomes an
Amazon/Virgin
for ethical
products &
services
17
18. Competitive Growth Strategy
1. INCREASE BARRIER TO ENTRY
• There is Opportunity to
standardise the way that
charities visualise their impact.
• No-one is innovating in this
space
• Establish Makerble’s Badges as
the de facto way to visualise &
compare charitable impact.
• Makerble can then own the
seeing the impact of your
donations space; making it
harder for competitors to
muscle in.
• Validation: Justgiving.com and
Globalgiving.org.uk want our
API
Makerble.com
2. SCALE GLOBALLY, RAPIDLY
• Globally there is no dominant
platform for charitable
donations.
• Makerble is the world’s first
platform to itemise and
personalise the impact of
people’s donations.
• Acquiring charities is cheap.
• We use Stripe.com to process
donations in multiple
currencies
• Progress:
• UKTI is already sending us on
trade missions to USA and
Singapore
• MBA students are formulating
global expansion business case
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
3. BIG DATA
• Our data on
donor trends &
cause
preferences
will be
unparalleled
• We can
monetise this
through
reports,
consulting and
enterprise
services to
charities
globally.
18
19. 1000 users
Multiple Award-Winning Founders
£100k
<1x viral
40 NGOs
match-funding
growth rate
Kate Gault,
Marke ng
Annabel Dickson,
Chari es
Ma Kepple,
CEO
Liam Reynolds,
Growth Hacker
•
7½ years
experience in
adver sing
•
•
Validated
Makerble with
two offline
pilots
•
Won Cannes
Lions Grand Prix
for
Effec veness
•
Adver sing and
start-ups
experience
•
•
Makerble.com
Solo world tour
evalua ng
chari es
Chairs Europe’s
network of
young
philanthropist
aged under 40.
Tweet us: @Makerble
•
mk@makeworldwide.com
Alpha
release
formerly Data
Planning Partner
at UK’s largest
independent
marke ng group
T-Mobile and
Tesco Clubcard
Matt Kepple, London
Sebas en
Bourdu,
Lead Developer
•
Coded
Lee r.com,
Comemo.org
•
Freelanced in
tech for
Orange, Make
Sense
19
20. Accomplished Respected Advisors
Caroline Fiennes – author, speaker and
Joe Galliano – Celebrity & Charity Liaison
consultant in the arena of effective
philanthropy. Advisor to the Association of
Charitable Foundations.
Manager connecting celebrities to the causes
they care about. Created the Dear Me book
series authored by celebrities to benefit charity.
Stephen Donajgrodzki – Senior Partner
Ann Foley – former Regional Operations
at Equal, the media buying agency. Develops
advertising and marketing strategies for clients
ranging from government to leading brands.
Manager for international development
charities the Red Cross and TearFund§
Duane Melius – Responsible for New
David Pritchard – Head of Impact
Measurement at New Philanthropy Capital. The
organisation advising high net worth individuals
on which charities are effective.
Abhi Patel – Senior programmer and a Vice
President at Goldman Sachs overseeing the building
trading algorithms.
Business and development of marketing
strategies within the group of marketing
agencies under Edge Asia.
Ola Obaro – Marketing professional with
experience client-side working for brands
including Harlequins Rugby, Johnson & Johnson
and Mars Drinks.
Kirsty McFadden – Product Manager for
award-winning private social network which
increased donations and retention among donors
to The World Society for the Protection of Animals
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
20
21. Competitors: Makerble is the only platform in the world
to itemise charities’ project results
Target Audience >>>>>
Non Cynical
Want Some
Evidence
Cynical and
Motivated
Cynical but need
an easy solution
Choice of projects
Monthly Portfolio
Real Itemised Impact
On FB Timeline
See the Potential Impact
Easy comparison
Social user experience
Web + Mobile
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
21
22. This is why our competitors have a small market share
UK Transparent Dona ons Market
(Number of Donors)
The Big Give
Global Giving
We believe that to break
the mainstream market,
charitable donations need
to be more transparent.
I.e. charities’ project
results must be itemised.
Kiva
1%
Other compe tors
Unreached
2%
1%
7%
89%
Sources: The Big Give, Global Giving, Kiva, NCVO, New Philanthropy Capital
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
22
23. Itemised Project Results increase charities’ effectiveness
Theory of Change
CONSUMER
UNDERSTANDING
People finally
understand the
Change they make in
the world
Makerble.com
CONSUMER
DEMAND
Projects that create
the most Change in
their categories
become
increasingly popular
Tweet us: @Makerble
ECONOMIC
INCENTIVE
Projects have a greater
financial incentive to
Improve Feedback Loops,
Learn, Collaborate, Share,
Innovate to ensure their
projects are creating the
most Change possible
mk@makeworldwide.com
Matt Kepple, London
SOCIAL
IMPACT
Vulnerable and
excluded people
in developing
countries get
better access to
and more
benefit from
essential
services
23
24. Join us and truly change the world
Makerble.com
Tweet us: @Makerble
mk@makeworldwide.com
Matt Kepple, London
24
Editor's Notes
Makerble enables you to make the change you want to see in the world by funding your personal stream of charitable projects addressing the causes you care about each monthPeople don’t know where to start when it comes to creating the change they want to see in the worldThat’s why we created MakerbleUsing Makerble you can make the the change they want to see in the world by funding
Let me tell you about the problemWe are completely changing the way that people look at and engage with charity.Byrevolutionising the global charity industry by visualising the impact of charities’ work in a way that everyone can understand, compare and make relevant to them personally. Personalising charity impact on this scale has never been done before.
And this is reflected by industry trends reported by the Financial Times and Forbes:Gen X and Gen Y want to know more about what the money they donate achieves. Quote from investment manager.Consumer demand for Convenience, Guidance and Transparency in the area of personal impact is growing
And why are we doing this? People increase the amount they give to charity when they understand what their donations achieve. So on Makerble we show them.In the UK alone there are 5 ½ million people would start giving if they believed their donation would make a difference4 million people would increase their giving by £665MILLION/year if they knew what their donations would achieved5million people would move £1.7bn of donations to charities that are more transparentKeen to explore how these splits vary across different countries
Which is completely understandable given that in many other areas of our lives, convenience, guidance and transparency are things we expect as standard but those are all missing from the charity donation experience; from personalised shopping vouchers from Tesco Clubcard through to the Nike Fuel Band that gives you your data about your exercise
Makerble enables you to make the change you want to see in the world by funding your personal stream of charitable projects addressing the causes you care about each monthPeople don’t know where to start when it comes to creating the change they want to see in the worldThat’s why we created MakerbleUsing Makerble you can make the the change they want to see in the world by funding
Makerble enables you to make the change you want to see in the world by funding your personal stream of charitable projects addressing the causes you care about each monthPeople don’t know where to start when it comes to creating the change they want to see in the worldThat’s why we created MakerbleUsing Makerble you can make the the change they want to see in the world by funding
Makerble is how you make the change you want to see in the worldWhich is why our strapline is change the world your wayIn addition to our member get member we also haveContent marketing – showing people what the films, music, things people love have in common with Makerble projectsPR – People are concerned that charities waste money; 70% to 1% of charities; Google AdWords – discover change-making projects related to whatever you’re interested in right nowBlogger Ambassadors – hear about Makerble from a blogger you follow / respectContent Marketing – while indulging your interest in world progress, discover the new kid on the block; MakerbleUniversity Students – hear about Makerble through word of mouthEmployees – feel better about work by making someone else’s life work better
Branded Rewards – companies like Costa Coffee can say that if you donate to projects backed by the Costa Foundation, you can earn perks such as a free cup of coffee or Costa might top-up your donation with a cash donation from their foundation or an in-kind gift to the charity.Staff Donations – companies like Cisco are keen to offer employee benefits. Makerble is a platform that employers can use to boost staff morale by enabling staff to donate towards specific projects collectively as a company or department. The company can also credit staff members’ Makerble accounts with funds that the staff can use to donate to projects on Makerble.Saas – companies like Barclays are talking to us about integrating Makerble within their retail online banking.
Makerble identifies causes that match your interests. You can manually select causes too.
Makerble finds charitable projects that match your interests. You can tweak your selection.
You decide how much you want to give each month to each project
When those projects report their itemised results, those results are aggregated onto your Makerble Profile so you can see what was achieved on those projects
And your results are automatically published to your Facebook Timeline for your friends to see
10% Transaction Charge applies on Gift Aid donations. These are donations where the UK Government HMRC adds an additional 25% onto the donation. So if someone donates £100, the charity would ordinarily receive £125; via Makerble £12.50 goes to Makerble with £112.50 going to the charity.We anticipate people giving a cappuccino/month to 3 projects, i.e. £10/monthThe UK average donation is currently £10/monthThe competition have just over 1million donors in a market of 13.5million people who want more transparent ways to donate to charity
Makerble (Make Worldwide Limited) is a company limited by shares with SEIS pre-approvalConvio sold to Blackbaud for $290M in 2012: http://online.wsj.com/news/articles/SB10001424052970204555904577166491301247200
Makerble (Make Worldwide Limited) is a company limited by shares with SEIS pre-approvalConvio sold to Blackbaud for $290M in 2012: http://online.wsj.com/news/articles/SB10001424052970204555904577166491301247200
Kate and Matt Kepple worked in advertising, she on public health campaignsAnnabel and Matt Kepple ran YTFN.org an offline venture similar to Makerble for 5 yearsMatt Kepple had the idea 10 years ago whilst studying and since worked in advertising, fundraising and social entrepreneurshipLiam won an award at T-Mobile for moving customers from PAYG to Pay MonthlySebastien has coded two startups
We’re early stage and enter public beta in February
Auto Refresh means that when one of your projects if funded, Makerble replaces it with a new one that matches your interests so that your monthly donation continues to make the change that you want to see in the worldCharity giving online has evolved fromSites that got you to give with friendsTo ones that let you manually choose projectsBut to appeal to the mainstream Makerble is doing recommendations and visual quantification of your personal impact, which no-one else is doing globally
10% Transaction Charge applies on Gift Aid donations. These are donations where the UK Government HMRC adds an additional 25% onto the donation. So if someone donates £100, the charity would ordinarily receive £125; via Makerble £12.50 goes to Makerble with £112.50 going to the charity.We anticipate people giving a cappuccino/month to 3 projects, i.e. £10/monthThe UK average donation is currently £10/monthThe competition have just over 1million donors in a market of 13.5million people who want more transparent ways to donate to charity
It’s not just in charity-funded services that we make a difference, but we instigate a culture of proper improved feedback loops
We’re early stage and enter public beta in February
