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What is in store radio

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What is in store radio

  1. 1. “86%  of  shoppers  said  music  adds  to  a   store's  atmosphere”   -­‐  Music  Choice   IN-­‐STORE  RADIO   It’s  important  to  big  box  stores,  shopping  malls  and   boutique  retailers.   “Sales  to  shoppers  increased  when  music   was  present.  ”   -­‐  “Business  Music:  a  merchandising  tool  for  the  retail   industry”   “Half  of  shoppers  have  left  a  store   because  they  were  annoyed  by  the   music.”   -­‐  Immedia  Plc  
  2. 2. IN-­‐STORE  RADIO   It’s  important  to  fine  high  end  restaurant/hospitality,   fast  casual  and  fast  food  establishments.   “…restaurant  study  showed  that  slow   music  increased  sales  40.9%  and  that   diners  lingered  24%  longer  when  slow   music  played.”   -­‐  Gallup  Organization  Survey   “a  test  showed  sales  increased  11.6%   when  up-­‐tempo  music  was  played   during  lunch.”   -­‐  Restaurant  Management  Magazine  
  3. 3. IN-­‐STORE  RADIO   It’s  important  to  YOU!   “There  is  still  a  large  core  group  who  learns  by   listening…on  shopping  trips”   –  NARM/NPD  Music  Discovery  Study,  2011   Because  people  are  listening…  
  4. 4. SO…HOW  DOES  IT  WORK?   There  is  an  entire  industry  today  dedicated  to   providing  the  music  you  hear  when  you  are   shopping.         With  over  60  in-­‐store  radio  companies  and  hundreds   of  music  programmers,  it’s  a  complex  and  mystifying   space  that  we  will  bring  clarity  to  in  our  panel   discussion.  

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