The document summarizes changes in home buying behavior between 1998 and 2008 and provides tips for improving search engine optimization (SEO) through creating unique content, linking to and from other credible sites, targeting specific keywords, and using blogs. It also briefly describes two listing syndication companies and their offerings.

1. 1998 19% of listings had virtual tours. 59% of listings had more than 2 property photos. Buyers would look at 23 homes on average before making an offer. 2008 47% of listings have virtual tours. 86% of listings have more than 2 property photos. Buyers look at 9 listings on average before making an offer.

3. There are thousands of search engines on the Internet. However, almost all of the major ones use the same four databases!

4. What is SEO? The process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines

5. The most important thing you can do to improve your ranking is to create UNIQUE content on the Internet. Write articles on your website. Write articles on OTHER websites, blogs, social networking sites. INCLUDE A LINK BACK TO YOUR SITE.

6. PageRank is largely determined by checking how many OTHER websites link back to your site. Think of a link as “casting a vote”. The more credible websites that you can convince to link back to your site, the better your site will rank.

7. Links on sites that already have high PageRank are considered more “credible” sources. These will generally help your own ranking. Links from suspicious or low-ranking sites with may have a negative ranking affect. Be VERY careful when ASKING for links from other websites…do your research. And, this same rule applies when you choose to LINK to other sites. Only link to credible sources.

8. By targeting a SPECIFIC subdivision name, this BLOG entry ranked #1 on Google.

9. Unique content as well as this site being a blog help it rank highly. Notice, the link back to the primary website of the article

11. VS.

18. Specializes in listing syndication. Offers robust syndication reports. Tracks the performance of your site(s).

19. Specializes in listing syndication. Tiered menu of Agent/Broker sites with lead generation technology. International network of 150,000+ agents around the globe. Unique “handshake” agreement to form a pseudo-MLS with agent screening reports.