SCRUM is an agile framework for managing product development projects that enables teams to be flexible and responsive to change. It involves short development cycles called sprints where teams work to complete prioritized features. Key roles include the Product Owner who prioritizes features, the Scrum Master who facilitates the process, and the self-organizing team. Daily stand-up meetings are held to track progress. At the end of each sprint, completed features are demoed and the process improves continuously. SCRUM aims to deliver high quality, on-schedule solutions through iterative development and prioritized backlogs.

1. SCRUM
In today’s competitive era, software and product
development has become a much bigger challenge
than any time before. Project or product sponsors not
only have the challenges or pressure to compete with
existing products in market but also to design and
develop a better system for the future. This leads to
changes in requirements during the project. Keeping
teams motivated and focused is another challenge of
the shifting business demands and requirements.
SCRUM works well in this scenario because it enables
the teams to be flexible with the project scope by
defining a prioritized list of features.
SCRUM at a glance
SCRUM is a set of interrelated practices and rules that optimizes the development environment, reduces
organizational overheads and closely synchronizes market requirements with iterative deliverables.
Based in the modern process control theory, SCRUM causes the best possible software to be
constructed given the available resources, acceptable quality, and required release dates.
A key principle of SCRUM is its recognition that during a project, the customers can change their minds
about what they want and need (often called requirement churn) and that unpredicted challenges
cannot be easily addressed in a traditional predictive or planned manner.
SCRUM can be implemented at the beginning of a project or in the middle of a project or during the
product development stage that is in trouble. Useful product functionality is delivered in each iteration
as requirements, architecture and designs emerge.
The SCRUM Approach - The Digital Experience
“SCRUM is a team of eight individuals in
Rugby. Everyone in the pack acts as one with
everyone else, to move the ball down the field
in small incremental steps. Teams work as
tight, integrated units with the whole team
focusing on a single goal."

2. SCRUM
Solution
The SCRUM Process
SCRUM is a process skeleton that includes a set of practices and predefined roles. The main roles
in SCRUM are the Scrum Master who maintains the processes and works as a project manager,
the Product Owner who represents the stakeholders, and the Team that includes the developers.
Product Backlog
The product backlog is a high-level document for the entire project. The set of features that go
into a sprint come from the product backlog, which is a prioritized set of high-level
requirements of work to be done.
Sprint Backlog
The sprint backlog is a very detailed document containing information about how the team is
going to implement the requirements for the upcoming sprint. Which backlog items go into the
sprint from product backlog is determined during the sprint-planning meeting. During this
meeting, the Product Owner informs the team of the items in the product backlog that he wants
completed.
The team determines how much of the proposed backlog they can commit to complete during
the sprint. During a sprint, no one can change the sprint backlog, which means that the
requirements are frozen for that sprint. After a sprint is completed, the team demonstrates the use
of the software.
Sprint
Sprint is a time-boxed period of time (quite often 30 days) during which the Team works to
turn the selected Product Backlog items into an increment of potentially demonstrable product
functionality.
At the end of each sprint, team must produce “demonstrate-able”, “release-able” software.
After just a few sprints, the software is used in sales demonstrations. The product can be
released to the market early with only the highest priority features.

3. SCRUM
Product Owner
The Product Owner represents the voice of the customer. They ensure that the SCRUM Team
works with the prioritized backlog from the business perspective. The Product Owner writes
User Stories, prioritizes them and then places them in the Product Backlog.
Scrum Master (or Facilitator)
A Scrum Master, whose primary job is to remove impediments that may stop or slow down the
team from delivering the sprint goal, facilitates SCRUM. The Scrum Master is not the leader of
the team (as they are self-organizing) but acts as a buffer between the team and any
distracting influences. The Scrum Master ensures that the SCRUM process is used as intended.
The Scrum Master is the enforcer of rules.
Team
The team has the responsibility to deliver the product. A small team (5-9 people) with
cross-functional skills such as designer, developer and tester etc. to do the actual work.
The SCRUM Meeting
Each day during the sprint, a project status meeting occurs.
This is called a SCRUM or "the daily standup". The SCRUM has specific guidelines:
During the meeting, each team member answers three questions:
At the end of every sprint cycle, a sprint retrospective is held during which all team members
reflect about the past sprint. The purpose of the retrospective is to make continuous process
improvement. Two main questions are asked in the sprint retrospective:
What have you done since yesterday?
What are you planning to do by today?
Do you have any problems preventing you from accomplishing your goal? (It is the role of
the Scrum Master to take a note of these impediments.)
What went well during the sprint?
What could be improved in the next sprint?
SCRUM Roles

4. SCRUM
Mischievous Fact:
The meeting starts precisely on time
Often there are team-decided punishments for tardiness (e.g. money, push-ups)
The meeting is time boxed at 15 minutes regardless of the team's size
All attendees should stand (it helps to keep meetings short)
The meeting should happen at the same location and same time every day
Advantage SCRUM
A higher-quality solution:
Improved communication between stakeholders and teams through regular demonstrations
and the prioritized product backlogs
Testing being conducted throughout, rather than squeezed at the end
An on-schedule solution:
SCRUM enables the creation of self-organizing teams by encouraging communication
across all team members and disciplines that are involved in the project
A “release-able” solution at the end of each sprint
In a nutshell, SCRUM provides a way for the business to maximize its ROI by using iterative
development to rapidly create a working software. It ensures that the team is always working
to deliver the highest priority features.
The SCRUM Approach - The Digital Experience
Improved Visibility: Uncovers many hidden issues that exist within teams in the beginning
such as project and task estimation, lack of product focus/priorities and dependencies etc.
Increased clarity and communication: Clears product expectations between both the product
owner and the product team through dialogue
Iterative innovation: At regular intervals, the team reflects on how to become more effective,
then tunes and adjusts its behavior accordingly
Increased productivity, improved ownership and accountability, enhanced planning, improved
collaboration and cooperation, focused quality are few salient advantages the Digital Group
has experienced with SCRUM Implementation.

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