Organizational design aims to align an organization's structure and processes with its strategic goals and needs. It identifies strengths and weaknesses to realign systems for current objectives, new business initiatives, and improved technical and interpersonal aspects of work. Implementing effective organizational design leads to a more productive organization and workforce through better internal operations, cross-departmental coordination, and efficiency - enhancing productivity and customer satisfaction. Strategic direction for organizations includes defining missions, visions, cultures, ideologies, principles, values, and grand strategies to guide organizational design.