1. ORGANIZATIONAL
BEHAVIOUR
Prepared by :
Suby A John

2. Organizational
change
and development

3. Forces Of Change

4. Organizational change


Change simply means the alterations of status
quo.
It may be defined as planned or unplanned
transformation in organizations structure,
technology and/ or people..

5. Organizational Development (OD)
Organization improvement strategy.
 Coined by Richard Beck hard in 1950s for
integrating organizational needs with individual
needs.
 Deals with improving Cos performance and
individual development of its employees.


6. Organizational Development
Definition:
Harold Rush defines OD as “a planned managed &
systematic process to change the culture systems
and behavior of an organization in order to
improve the organizations effectiveness in
solving its problems and achieving its
objectives.”

7. Forces of Change

Factors that propel changes in an organization
 People
 Technology
 Information
 Competition
 Economic
processing and communication
and political trends

8. People

Work force
 Globalization
: accommodates people from various
backgrounds
 Organizations has to retain their workforce.

Customers
 has
to reach out to the customer expectations
 They expect high level of quality, service and support.

Relationships

9. Technology
Jobs performed manually are now
computerized
 Enabled fraction of time for delivery and
production
 Calls for major structural & behavioral
change in employees.


10. Information Processing and
Communication
Scenarios have opened up for the
employees to work from their place of
convenience
 Difficulty for people working in remote
places.
 Less face to face contact.


11. Competition

Organizations must surpass its
competitors in terms
Quality
 Capability
 Efficiency

Adopt latest technology to exist
 Successful firm survive in competition


12. Economic, Political and
Global Forces
Economic and political unions are
important forces for change.
 Global challenges include need to adapt
to variety national cultures.


13. at a glance……
Organizational change
 Organizational development
 Forces of change

 People
 Technology
 Information
processing & communication
 Competition
 Economic and political trends

14. Thank You