Corporate communication plays a key role in managing risks by facilitating information sharing between an organization and its stakeholders. Effective communication can help prevent crises by informing stakeholders early on about potential issues. It also leads to better decision making by considering diverse viewpoints and increases public trust and acceptance of decisions by engaging stakeholders. The goals of risk communication are to promote transparency, improve risk analysis, foster public trust in organizations, and strengthen relationships between an organization and its stakeholders.

1. THE ROLE OF CORPORATE
COMMUNICATION IN RISK MANAGEMENT

2. THE ROLE OF CORPORATE
COMMUNICATION IN RISK MANAGEMENT.

3. Corporate communication is today
considered a key management
function.

4. It is about managing relationships
with the
organization's stakeholders in order
to maximize the corporation’s
reputation capital and thus to
guarantee access to strategic
resources.

5. Corporate communication is a
strategic partner of other corporate
functions,
such as:

6. - managing relationships with
investors.
-interacting with financial managers;
in dealing with public
authorities and regulators.
-collaborating with legal services; in
addressing issues of identity and
corporate culture.

7. - partnering with human resources
specialists; in communicating with
customers,
it collaborates with marketers, etc

8. Corporate communication
specialists therefore need to acquire
solid general management
skills in order to carry out their roles
effectively.

9. What is Risk Management?

10. Risk ,to most people, means the
chance of something unpleasant
happening, such as injury or loss –
and therefore something to be
avoided.

11. A risk is a potential future harm that
may arise from some present action
(Wikipedia, 2004),

12. Stephen (2000) defines Risk communication
as any two-way communication
between stakeholders about the existence,
nature, form, severity, or
acceptability of risks.

13. According to Boehm (1989)
‘Risk management is a series of
steps whose objectives are to
identify,
address, and eliminate risk items
before they become either threats to
successful
operation or a major source of
expensive rework. ’

14. What types of risks do Institutions
and Corporates face?

15. Political unrest
e.g. war, terrorism.

16. Crime
e.g. violence, theft, fraud

17. Disease or infection

18. Economic events, e.g. recession,
inflation

19. Pollution or habitat destruction

20. Why is good communication
important in dealing with risk?

21. 1. It can help to prevent crises from
developing;
2. It can lead to better decisions
about how to handle risks;
3. It can help to empower and
reassure the public;

22. Preventing crises
 Communication between stakeholders
and the public can help to inform the
latter (public) of potential areas of concern
early on.
This can enable them to take early action
to address those concerns, before they turn
into crises.

23. Better Decisions
Engaging a wide range of stakeholders and the
public in communication can help ensure that
decisions take account of a wide range of views
and experience.

24. According to a Report by the Code of
Practice on Written Consultation(2002)
"The main purpose of consultation is to
improve decision-making by ensuring that
decisions are soundly based on evidence…”

25. Smoother implementation
Engaging stakeholders and the public at an early
stage in decisions about risks can help ensure that
decisions better reflect public values and can
reduce
the scope for misunderstanding, disagreement
and
resentment later on.

26. Empowering and reassuring the public
“Rumor flies in the absence of news. Therefore, we must give the
people the most accurate possible news, promptly and
completely. ”
(US Office of War Information, 1942)
-Providing clear and accurate information about
the nature of risks can help people to make
realistic assessments of the risks they face, and
where appropriate, to make informed judgments
on how to handle risks themselves.

27. Building trust
Communication with stakeholders can help
to reduce suspicion, and build trust in the
information corporate provides.
Earning the trust of the Public goes a long
way in fostering better working between
the institution and the Public.

28. Summary
- Communication goes a long way in helping
Institutions, Corporate and Governments maintain
close contact with the public.
- Communication helps organizations maintain a
good reputation with their external stakeholders.
- Communication fosters positive relations and help
in making solid decisions.

29. The goals of Risk Communication include:
1. Promoting consistency and transparency in
arriving at and implementing risk management
decisions.
2. Improving the overall effectiveness and
efficiency of the risk analysis process.
3. Fostering public trust and confidence in the
safety of the food supply.
4. Strengthening the working relationships and
mutual respect among all stakeholders within a
corporate.

30. REFERENCES
Lundgren, R. (1994) Risk Communication: A Handbook
for Communicating Environmental, Safety, and Health Risks,
Ohio , Battelle Press.
National Research Council. 1989. Improving Risk
Communication. Washington, DC: National Academy Press.
National Research Council. (1996) Understanding Risk.
Informing Decisions in a Democratic Society. Washington, DC:
National Academy Press.
Stephen Kingston (2000) Risk Management. London, UK.