role of public relation.

1. GARDEN CITY UNIVERSITY
TOPIC ON
ROLE OF P.R/CC IN CRISIS
COMMUNICATION
M.A IN MASS COMMUNICATION AND
JOURNALISM
SUBMITTED BY – ISHARA GURUNG
SUBMITTED TO – DR SAKILA.
COLLEGE ID – GCU 0317 MJMC 171

2.  public relation is a strategic communication process
companies, individual and organization that use to build
mutually beneficial relationship with the public.
A public relation is a specialist drafts for a specialized
communication plan used through media and other direct and
indirect medium to create and maintain a positive brand
image to built a strong relationship with targeted audience.

3. The role of public relation was defined by Edward
L.Bernays as the engineering of consent.
Public relation helps in shaping the function of
communication, community relations, crisis management,
customer relations, employee relation etc.
It can be used to build rapport with employees, customer,
investor, voters and the general public.
In general the strategic goal of public relation is to project
a favorable public image, one of corporate good
citizenship.

4. In public relation the another responsibility is crisis
management which is used for handling situation for a
public awareness that may have dramatically
negatively impact on the company’s ability to achieve
goal.
Crisis management can create three related threats
they are –
1. Public safety
2. Financial loss
3. Reputation loss

5. The corporation in crisis should be prompt by addressing the
public immediately by following the discovery of the crisis.
The corporation in question should maintain honesty with the
public.
It must be important to be informative because the media as
well as public will create their own rumors if no information is
given to them by the corporation crisis.
It is important to be concerned and show the public you care
because people will be more forgiving if it is clear that the
corporation cares about the victims of the crisis.

6. Lastly it is important to maintain two way relationship this
is important because the corporation can learn a lot about
the status of public opinion by listening.

7. THANK YOU