The document discusses sustainable marketing and related concepts. It defines sustainable marketing as socially and environmentally responsible marketing that meets present needs without compromising future generations' ability to meet their needs. It outlines social criticisms of marketing such as deceptive practices, high pressure sales tactics, and planned obsolescence. It also defines consumerism and environmentalism as movements that influence marketing strategies to be more sustainable and benefit consumers and society. Principles of sustainable marketing include customer value creation and societal marketing. Ethics policies guide firms to operate responsibly.
Marketing ethics and social responsibility | Criticisms of MarketingGaditek
Identify the major social criticisms of marketing.
Define consumerism and environmentalism and explain how they affect marketing strategies.
Describe the principles of socially responsible marketing.
Explain the role of ethics in marketing.
Marketing ethics and social responsibility | Criticisms of MarketingGaditek
Identify the major social criticisms of marketing.
Define consumerism and environmentalism and explain how they affect marketing strategies.
Describe the principles of socially responsible marketing.
Explain the role of ethics in marketing.
Identify the major social criticisms of marketing
Define consumerism and environmentalism and explain how they affect marketing strategies
Describe the principles of socially responsible marketing
Explain the role of ethics in marketing
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Identify the major social criticisms of marketing
Define consumerism and environmentalism and explain how they affect marketing strategies
Describe the principles of socially responsible marketing
Explain the role of ethics in marketing
This ppt is made to study the marketing ethics. This ppt will tell us about the various wrong practices in market and what should be sone to stop them. Who to complain and what to do.
GREEN MARKETING - LAWS, ADVANTAGES, CHALLENGESANUGYA JAISWAL
Green marketing is that the marketing of products that are presumed to be environmentally safe.
Green marketing is the method of selling products and services which supports the environmental benefits. These products or services can be environmentally friendly in it or produced and packaged in an environmentally friendly way. Thus the green marketing is also known as Environmental Marketing.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
2. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 2
1. Define sustainable marketing and
discuss its importance.
2. Identify the major social criticisms of
marketing.
3. Define consumerism and
environmentalism and explain how
they affect marketing strategies.
4. Describe the principles of sustainable
marketing.
5. Explain the role of ethics in marketing.
Rest Stop: Previewing the Concepts
3. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 3
Background
• Business Approach: To
produce the highest-quality
products while doing the least
possible harm to the
environment. Environmental
Review Process examines all
of the methods and materials
used in making clothing.
• Socially Responsible:
Donates time, services, and
1% of sales to grassroots
environmental groups.
• Challenge: Eco-savvy buyers
are asking hard questions
about product origins.
Patagonia’s Sustainability Mission: Do No Harm
First Stop
Patagonia’s Response
• Created Footprint Chronicles:
Documents and shares with
customers information about the
environmental effects of every
link in the firm’s supply chain.
Both positive and negative
information is provided.
• Results: Manufacturing, not
transportation, takes the most
energy and often creates bad
by-products. PFOA used in rain
shell jacket was found to be
toxic, requiring a product
change. CEO believes benefits
outweigh the costs, and that firm
is setting a new competitive bar.
4. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 4
Sustainable Marketing
• Sustainable marketing:
Socially and environmentally
responsible marketing that meets the
present needs of consumers and
businesses while also preserving or
enhancing the ability of future
generations to meet their needs.
• E.g., McDonald’s “Play to Win” strategy.
5. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 5
Social Criticisms of Marketing
• Marketing’s impact on individual
consumers has been criticized in terms of:
High prices.
Deceptive practices.
High-pressure selling.
Shoddy, harmful, or unsafe products.
Planned obsolescence.
Poor service to disadvantaged consumers.
6. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 6
Social Criticisms of Marketing
• Three factors are cited as leading to
high prices:
High costs of distribution.
High advertising and promotion costs.
Excessive markups.
7. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 7
Social Criticisms of Marketing
• Marketers are often accused of deceptive
practices such as:
Deceptive Pricing: Falsely advertising
“factory” or “wholesale” prices or large
reductions from phony high retail list prices.
Deceptive Promotion: Misrepresenting a
product’s features or performance, or luring
consumers to store for out-of-stock item.
Deceptive Packaging: Exaggerating
package contents through subtle design,
using misleading labeling, etc.
8. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 8
Social Criticisms of Marketing
• Deceptive practices have led to
legislation and other protective
consumer actions.
FTC governs deceptive practices.
Use of puffery is legal, but may harm
consumers in subtle ways.
Deceptive practices are not sustainable
as they harm a firm’s business in the
long-run.
9. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 9
Social Criticisms of Marketing
• Salespeople are often accused of using
high-pressure selling tactics:
In persuading people to buy goods they had
no intention of buying.
Because prizes are often given to top sellers.
• Marketers have little to gain from high-
pressure tactics.
Such actions damage relationships with the
firm’s customers.
10. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 10
Social Criticisms of Marketing
• Shoddy or unsafe product criticisms
include complaints that:
Products are not made well or services are
not performed well.
Products deliver little benefit or are even
harmful.
Products are unsafe due to manufacturer
indifference, increased product complexity,
and poor quality control.
• Manufacturers provide desirable, quality
goods.
11. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 11
Social Criticisms of Marketing
• Planned obsolescence refers to:
Products needing replacement before they
should because they are obsolete.
• Criticisms include:
Use of materials and components that will
break, wear, rust, or rot before they should.
Continually changing consumer concepts of
acceptable styles.
Intentionally holding back attractive functional
features, then introducing them later to make
older models obsolete.
12. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 12
Social Criticisms of Marketing
• Marketers are also accused of serving
disadvantaged consumers poorly as:
The poor are forced to shop in smaller stores
where they pay more for inferior goods.
National chain stores, insurers, and health
care providers practice “redlining” and refuse
to open businesses in poor neighborhoods.
Banks and mortgage firms have targeted and
exploited the disadvantaged for subprime
loans via “reverse redlining” practices.
13. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 13
Marketing’s Impact on
Society as a Whole
• Marketing’s impact on society as a whole
has been criticized in terms of:
Creating false wants and encouraging too
much materialism.
• This criticism overstates the power of business and
ignores consumers’ ability to defend themselves
against advertising.
Overselling private goods at the expense of
public (social) goods.
Creating cultural pollution, stemming from
constant exposure to marketing messages.
14. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 14
Marketing’s Impact on
Other Businesses
• Critics charge that a firm’s marketing
practices can harm other companies and
reduce competition via:
Acquisitions of competitors.
• Shrinking number of competitors.
Marketing practices that create barriers to
entry.
• Patents, heavy promotional spending can limit
competition.
Unfair competitive marketing practices.
• Predatory pricing and other practices.
15. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 15
Consumer Actions to Promote
Sustainable Marketing
• Two major movements include:
Consumerism
Environmentalism
Consumerism:
An organized movement of citizens and
government agencies to improve the rights
and power of buyers in relation to sellers.
16. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 16
Consumer Actions to Promote
Sustainable Marketing
• Traditional seller’s rights include the right to:
1. Introduce any product in any size and style,
provided it is not hazardous to personal health or
safety; or, if it is, to include proper warnings and
controls.
2. Charge any price for the product, provided no
discrimination exists among similar kinds of
buyers.
3. Spend any amount to promote the product,
provided it is not defined as unfair competition.
4. Use any product message, provided it is not
misleading or dishonest in content or execution.
5. Use any buying incentive schemes, provided they
are not unfair or misleading.
17. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 17
Consumer Actions to Promote
Sustainable Marketing
• Traditional buyers’ rights include the right to:
1. Not buy a product that is offered for sale.
2. Expect the product to be safe.
3. Expect the product to perform as claimed.
• Consumer advocates call for more rights to:
4. Be well informed about important aspects of the
product.
5. Be protected against questionable products and
marketing practices.
6. Influence products and marketing practices in
ways that will improve “quality of life.”
7. Consume now in a way that will preserve the
world for future generations of consumers.
18. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 18
Consumer Actions to Promote
Sustainable Marketing
• Environmentalism:
An organized movement of concerned
citizens and government agencies to
protect and improve people’s living
environment.
• Those who subscribe to
environmentalism believe that a
marketing system’s goal should be to
maximize quality of life.
19. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 19
Consumer Actions to Promote
Sustainable Marketing
• Environmentalism:
First wave in the 1960s–1970s was
driven by environmental groups and
concerned consumers.
Second wave in the 1970s and 1980s
was driven by government and resulted
in environmental laws.
Third wave is occurring now. Firms are
accepting more responsibility and many
have adopted a policy of environmental
sustainability.
20. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 20
Consumer Actions to Promote
Sustainable Marketing
• Environmental sustainability:
A management approach that involves
developing strategies that both sustain the
environment and produce profits for the
company.
• Environmental sustainability portfolio:
Pollution prevention.
Product stewardship.
New clean technologies.
Sustainability vision.
21. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 21
Consumer Actions to Promote
Sustainable Marketing
• Public actions to regulate marketing
involve applications of law. Marketing
management decisions face legal issues
regarding:
Selling decisions.
Advertising decisions.
Channel decisions.
Product decisions.
Packaging decisions.
Pricing decisions.
Competitive relations decisions.
22. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 22
Business Actions Toward
Sustainable Marketing
• Consumer-oriented marketing:
The philosophy of sustainable marketing
that holds that the company should view
and organize its marketing activities
from the consumer’s point of view.
23. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 23
Business Actions Toward
Sustainable Marketing
• Customer-value marketing:
A principle of sustainable marketing that
holds that a company should put most of
its resources into customer-value-
building marketing investments.
24. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 24
Business Actions Toward
Sustainable Marketing
• Innovative marketing:
A principle of sustainable marketing that
requires that a company seek real
product and marketing improvements.
25. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 25
Business Actions Toward
Sustainable Marketing
• Sense-of-mission marketing:
A principle of sustainable marketing that
holds that a company should define its
mission in broad social terms rather
than narrow product terms.
26. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 26
Business Actions Toward
Sustainable Marketing
• Societal marketing:
A principle of sustainable marketing that holds
that a company makes marketing decisions
by considering consumers’ wants and
interests, the company’s requirements,
consumers’ long-run interests, and society’s
long-run interests.
• Seeks to introduce desirable products, rather than
those that are deficient, salutary, or simply
pleasing.
27. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 27
Business Actions Toward
Sustainable Marketing
• Firms need to develop corporate
marketing ethics policies to serve as
broad guidelines that everyone in the
organization must follow.
• Ethics policies should cover:
Distributor relations.
Advertising standards.
Customer service.
Pricing.
Product development.
General ethical standards.
28. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 28
Business Actions Toward
Sustainable Marketing
• What principle should guide firms and
marketing managers on issues of ethics
and social responsibility?
Free market and legal system is one option.
Letting responsibility fall to individual
companies and managers to develop a “social
conscience” is a second option.
• International marketers face special
challenges.
29. Copyright 2011, Pearson Education Inc. Publishing as Prentice-Hall 16 - 29
1. Define sustainable marketing and
discuss its importance.
2. Identify the major social criticisms of
marketing.
3. Define consumerism and
environmentalism and explain how
they affect marketing strategies.
4. Describe the principles of sustainable
marketing.
5. Explain the role of ethics in marketing.
Rest Stop: Reviewing the Concepts