The A to Z, well the F to the K actually of what IS and Isn't working on Facebook advertising. We share our top tips based on thousands of adverts place on Facebook and even throw in a Free Offer if still not sure. Happy reading!

1. Facebook Advertising Success–2015
The Roadmap To Facebook Advertising Success –
One Letter At A Time

2. Facebook Success in 2015 looks like below - because..
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3. Summary
 Facebook Pages Now
“Pay To Play”
because;
 Organic reach is less
than 10%
 You Want to target
New Prospects not
just Page Fans
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4. So We Give You The “F To The K” For FB
Ads Success!
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 F
 A
 C
 E
 B
 O
 O
 K

5. F is for Fast
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6. Fast
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 Ads can be ready to go in less than a 2
minutes if you use the Boost post option that
pops up when your around your Facebook
Page.
 Is best to think who your ideal Target
Audience is before you press the Boost
Button! If you’ve done this in advance and
created and saved these audiences you can
then TARGET your post ONLY at your ideal
audience.

7. A is for Affordable
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8. Affordable
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 AFFORDABLE -Reach Your Prospects For A Few Pounds Per
Thousand Eyeballs .
 You could even reach the 33 Million UK Facebook users for
an unbelievably low cost of £400 per MILLION* if you wanted
to.
 Put it another way, the UK Facebook audience is now twice
the audience of Eastenders and Coronation street
combined!
*based on 40pence per thousand
impression rate quoted 24.08.15

9. Summary
 Test Small – Then Scale
 Test Ads With A
Budget Of Less Than
£2-3 Per Day For Few
Day
 What’s Working Best
– Audiences | Images|
Headlines?
 Clear Winner? – Time
To Scale Up!
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10. C is for conversational
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11. Conversational
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 Keep Your Campaigns As CONVERSATIONAL As Possible.
 Advertisers Who Look To Solve Problems Or Create Solutions For
Their Target Customers Are Far More Likely To Create An Army Of
Fans Willing To Evangelise Their Brand/Service.
 Happy Fans Will Keep On Recommending Your Product/Service
Long After Your Advertising Has Stopped.
 Think Of Facebook As The Ultimate Way To Put Your Word Of Mouth
Marketing On Steroids!

12. Summary
Solve Don’t Sell.
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13. E is for Engaging
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14. Engaging
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 With The Human Attention Span Now Less Than
That Of A Goldfish The Use Of Amazing Imagery
(Pictures And Video) Is Now Essential To Grab
That Scarce Attention.
 Facebook Users Now Watch 4 Billion Video
Streams A Day!
 Facebook's Advertising System* Even Allows You
To Create An Audience Of The People Who’ve
Watched Your Video! They Were Interested
Enough To Watch Your 1st Video, So Why Not Keep
Them Engaged By Targeting Them Again
* Need to use Facebook's Free Ad Tool –Power Editor

15. B is for Big
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16. BIG
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 Test Small Then Scale BIG For Success. So
best to check if your Chosen advertising
Media will be Big Enough To Grow With Your
Plans? With over 1 Billion users there’s
Massive scope for growth with Facebook.
 Case study: Facebook’s reach was big enough
to hook the Anglers of New Zealand as the
case study on the next slide shows

17. BIG – Case Study
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18. O Is for Opportunity
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19. Opportunity
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 The OPPORTUNITY To Use Facebook
Advertising As A Media Option Is Growing All
The Time Via Facebook’s Third Party Data
Partnerships.
 Partnerships Allow Behavioural Targeting
Opportunities. Such As “Intending To Travel”
Or “Regular Business Traveller”

20. Opportunity – Case Study
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 We Used This Third Party Data To Target A
Clients Adverts To The Thousands Of UK
Football Fans Travelling To Brazil In The Run-
up To The Football World Cup In 2014.

21. O Is Also For Optimise
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22. Optimise
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 Facebook Is Not A Concealed Black Box
Advertising Solution. The Advertising Reports
Make It Easy To Mine The Data To Reveal What Is
And Isn’t Working
 From Extensive Testing (£ Spent!) The Lowest
Cost Per Thousand (CPM) Audiences Are Rarely
The Best Performing For Actions You Really Want
Such As :
 Email Sign-ups
 Enquiries
 Sales

23. Summary #1
Measure The
Right Things
And …
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24. Summary #2
Target People Who
Know You Already!
For example:
 Website visitors*
 Email subscribers*
* Need to use Facebook's
Free Ad Tool –Power Editor
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25. K is for Kick-Start
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26. Why You Should Consider A Facebook Campaign Today?
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 Put Simply, With Advertising Rates As Low As £1 Per
Thousand, Combined With Awesome Targeting
Capability It’s No Wonder That Over 1.5 Million UK
Businesses Have Tested Advertising On Facebook
Already.
 Ad Rates Are Creeping Up, So Don’t Miss Out On The
Facebook Advertising Gold Rush As Ad Rates Are
Bound To Increase As Demand Catches Up With
Supply.
 Get Testing Now So You Can Discover What Works For
Your Business With A Budget Of Just A Few Pounds A
Day. Budget Needed Next Year? - Who Knows!
 Still Not Sure? Try This For Free

27. Questions
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28. Free Offer – Facebook Advertising
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 Is My Target Audience On Facebook?
 How Much Will It Cost To Reach Them?
 How Do I Find Out?
 Answer 4 Simple Questions –That’s It!
 Link to survey :
 http://eepurl.com/RV1bX

29. Summary
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Give it a Go!

30. Contact Details.
 Email : graham@3dragonmarketing.co.uk
 Call me on: 07973 69 88 77
 Tweet me: @Graham_3Dragons
 Skype : graham.archer74
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31. 30 years marketing and sales
experience, including working
for three of the entrepreneurs
from Dragon's Den
Social Media Reach
+
Direct Expertise
= Leads/Clients/Sales
Fellow of the
Institute of Direct
and Digital Marketing
5 Years Specialising in Social Media
Management and Paid Advertising (
AdWords and Facebook).Personally
invested over £2K in expert training
Established
3DM 2010
Graham Archer FIDM
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