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To effectively promote your products, you must make sure you
have a right marketing mix promotion. To get the right
marketing mix, you must have a good understanding of the
fundamentals. The marketing mix is make up of 4 Ps. The
Product, the price, the place and the promotion. Get these 4 Ps
right and your product could be on your way to be marketed
successfully.
1st P - Product. A lot of researches are done before a product is
manufactured. These researches show results of the users’ needs
or the demands. You final product should be able to meet the
users or market demands.
2nd P – Price. Pricing can affect the product marketability.
Usually, the sales of some commonly available products will
changes to the price. On the other end, products that have limited
availability but in high demand, price changes will not usually
affect the sales of the product. We can test the price elasticity of
your products by using some marketing techniques.
3rd P – Place. The 3rd P of the marketing mix promotion is place.
What this means is that the place that the product is available for
customers to obtain. Just to name some forms of delivering the
products to customers, they can be through retail shops, send
them through emails or let them to download the files. The
accessibility of your products can affect your sales.
4th P- Promotion. The last P of the marketing mix will be
Promotion. It can be very important of your marketing mix
promotion. A good marketing strategy can bring good sales leads.
Different approaches can be used when you trying to market your
products. There are traditional ways of promoting like through
words of mouth, public advertisement display boards radio or
television.
Marketing can be very important in any aspects of a business. A
poor marketing strategy can lead to poor product sales. Low sales
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in turn will let you get low profits or even lost. So, these
marketing mixes are great guides for you to constantly check for
your marketing campaign. This can keep you focus so that you
can run your marketing campaign better.
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PROFILE:
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