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Marketing workshop version for Facilities management client

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Edited version of a whole day Sales and Marketing workshop delivered to an audience of contract managers (i.e.content appropriate)

Published in: Marketing, Business
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Marketing workshop version for Facilities management client

  1. 1. MARKETING WORKSHOP Direct Marketing training
  2. 2. Marketing agenda • • • • • • • • • •
  3. 3. What is Marketing?
  4. 4. Marketing is.. “Turnover is vanity, profit is sanity” Theo Paphitis ( Dragon #3)
  5. 5. Marketing + CS + Quality = Relationship marketing Customer service Marketing Quality
  6. 6. Direct Marketing
  7. 7. Planning a Direct Mail campaign – e.g. – Schools campaign 2011 • • • • • • • •
  8. 8. Planning a Direct Mail campaign • • • •
  9. 9. Planning a Direct Mail campaign • • • • • •
  10. 10. Planning a Direct Mail campaign • •
  11. 11. Contract Competitor Strength Weakness JOC Counter Example “Landscape and go” Local and cheap Staff not CRB checked /high staff turnover. All staff CRB checked and Staff ID and branded vehicles / uniform
  12. 12. Planning a Direct Mail campaign • • • •
  13. 13. Planning a Direct Mail campaign • • • •
  14. 14. Planning a Direct Mail campaign • • • •
  15. 15. Planning a Direct Mail campaign • •
  16. 16. Planning a Direct Mail campaign  
  17. 17. Building your copy platform   
  18. 18. Building your copy platform        
  19. 19. Building your copy platform       
  20. 20. Building your copy platform     
  21. 21. Building your copy platform - Exercise Must say Should say Surprise me
  22. 22. Building your copy platform     
  23. 23. Planning a Direct Mail campaign • • • •
  24. 24. Objectives Maintain contact Audience (List/database) Convert / Prospect? Mail Call
  25. 25. Need some help or want to know more?  Email : graham@3dragonmarketing.co.uk  Call me on: 0845 4 673 683  Tweet me: @Graham_3Dragons

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