INVITATIONTO BECOME PART OF THE NARRATIVE:
“AROUND THE WORLD IN 80 BRANDS”
CoolBrandsNextWorldStorytelling
FROM SEPTEMBER 2013 TO FEBRUARY 2014 WE WILL TRAVEL THE
WORLD TO MEET „PEOPLE WITH A VISION‟ AND „BRANDS WITH A
PURPOSE‟
C...
ALL THE MEETINGS WILL BECOME
PART OF THE NARRATIVE
WHICH WILL BE SHARED ONLINE
IN A BLOG AND ON SOCIAL MEDIA
CoolBrands
Ne...
A SELECTION OF THE STORIES
WILL BE PUBLISHED IN OUR BOOK
„AROUND THE WORLD IN 80 BRANDS‟
THE BOOK WILL BE DISTRIBUTED
TO 2...
WE‟RE ON A QUEST FOR BRAND STORIES THAT STICK
ANOUK PAPPERS
BRAND ANTHROPOLOGIST, AUTHOR
FOUNDER COOLBRANDS NEXTWORLD STOR...
“IN THIS TIME OF INFORMATION OVERLOAD,
PEOPLE DO NOT NEED MORE INFORMATION.
THEY NEED A STORY THEY CAN RELATE TO”
WE TRAVE...
I BUILT GLOBAL BRANDS AT AD AGENCIES IN THE US,
UK, HONG KONG, THAILAND AND BRAZIL
“THE NEXTWORLD IS NOW”
MARC CAPRA
GLOBA...
I HAVE EXPERIENCES LEADING GLOBAL BRANDS SUCH AS
LANCÔME AND CLINIQUE. I UNDERSTAND THAT MULTI-CULTURAL
EXPERIENCE PROVIDE...
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Invitation to be part of the narrative 'Around the World in 80 Brands'
Upcoming SlideShare
Loading in …5
×

Invitation to be part of the narrative 'Around the World in 80 Brands'

3,476 views

Published on

'Around the World in 80 Brands' is a project of CoolBrands NextWorld Storytelling

Invitation to be part of the narrative 'Around the World in 80 Brands'

  1. 1. INVITATIONTO BECOME PART OF THE NARRATIVE: “AROUND THE WORLD IN 80 BRANDS” CoolBrandsNextWorldStorytelling
  2. 2. FROM SEPTEMBER 2013 TO FEBRUARY 2014 WE WILL TRAVEL THE WORLD TO MEET „PEOPLE WITH A VISION‟ AND „BRANDS WITH A PURPOSE‟ CoolBrands NextWorld Storytelling
  3. 3. ALL THE MEETINGS WILL BECOME PART OF THE NARRATIVE WHICH WILL BE SHARED ONLINE IN A BLOG AND ON SOCIAL MEDIA CoolBrands NextWorld Storytelling
  4. 4. A SELECTION OF THE STORIES WILL BE PUBLISHED IN OUR BOOK „AROUND THE WORLD IN 80 BRANDS‟ THE BOOK WILL BE DISTRIBUTED TO 25.000 INFLUENCERS WORLDWIDE CoolBrands NextWorld Storytelling
  5. 5. WE‟RE ON A QUEST FOR BRAND STORIES THAT STICK ANOUK PAPPERS BRAND ANTHROPOLOGIST, AUTHOR FOUNDER COOLBRANDS NEXTWORLD STORYTELLING “I BELIEVE THAT BRANDS NEED TO LOOK BEYOND SHAREHOLDER PROFIT TO REALISE THEIR POTENTIAL”
  6. 6. “IN THIS TIME OF INFORMATION OVERLOAD, PEOPLE DO NOT NEED MORE INFORMATION. THEY NEED A STORY THEY CAN RELATE TO” WE TRAVELLED THE WORLD FOR THE PAST 10 YEARS INTERVIEWING BRANDS AND WRITING THEIR STORIES MAARTEN SCHÄFER AUTHOR, PHOTOGRAPHER, STORYTELLING GURU FOUNDER COOLBRANDS NEXTWORLD STORYTELLING
  7. 7. I BUILT GLOBAL BRANDS AT AD AGENCIES IN THE US, UK, HONG KONG, THAILAND AND BRAZIL “THE NEXTWORLD IS NOW” MARC CAPRA GLOBAL CURATOR COOLBRANDS NEXTWORLD STORYTELLING
  8. 8. I HAVE EXPERIENCES LEADING GLOBAL BRANDS SUCH AS LANCÔME AND CLINIQUE. I UNDERSTAND THAT MULTI-CULTURAL EXPERIENCE PROVIDES FOR POWERFUL CONSUMER INSIGHTS. “ I BELIEVE THAT CULTURAL DIFFERENCES SHAPE WINNING MARKETING STRATEGIES.” HEELA YANG TSUZUKI CBNWS BUSINESS DEVELOPMENT

×