The rise of the machine: online communiceren en overtuigen

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The document discusses marketing automation solutions and how they can be used to gain insights from online customer behavior data. It provides examples of how analyzing metrics like website visits, clicks, links clicked, and conversions can provide a "digital profile" of leads and prospects. The document also includes facts about email marketing, mobile usage, and the benefits of marketing automation technologies. It addresses common challenges in using these solutions and suggests that predictive modeling and understanding customer habits are important next steps.

Technology

The rise of the machine: online communiceren
en overtuigen Frans Welling

We help our clients worldwide to enhance
their online engagement through
marketing automation solutions and
supporting services.

Van A naar Beter: wat zie je als marketeer?

Van A naar Beter: zie jij wat ik zie?
• Leeftijd
• Reisdoel
• Afstand
• Tijd
• Kosten
• Frequentie
• Frequentie
• Alleen
• Samen
• Plezier
• Forensen
• …………….?

Bewaren en kijken
• Opens
• Kliks
• Links
• Welke links
• CTA’s
• Conversies
• …………………………..
• Zij vertellen jou het digitale profiel van je lead & prospect!

Fact check
•74% van alle
consumenten heeft
vertrouwen in
aanbevelingen versus
4% in reclame

Fact check
Smartphone penetratie in Nederland ligt rond de
76% (2015).
– Statista 2016
55% van alle email wordt geopend op een mobile
device. Meer email opens op mobile dan op
desktop (19%) en webmail!
– March 2016 Litmus

Fact check
Mobile readers who open emails a second time
from their computer are 65% more likely to click
through.
– Campaign Monitor (Q1 2014)
Only 17% of marketers use Responsive email
design or employ device detection coding.
– Getresponse (2016)

Fact check
Increasing sales revenue (53%), lead nurturing (43%) and
customer engagement (37%) are the most important reasons for
a MA strategy.
– Marketo & Ascend2 “Marketing Automation
Strategies for Sustaining Success” (2015)
90% of marketers agreed that integrated marketing technology
could boost their key capabilities, yet only 4% marketers
reported having a completely integrated marketing stack
– Signal “Cross-Channel Marketing and
Technology Survey.

Fact check
• The 5 biggest challenges in Marketing
Automation
– Budget constraints
– Lack of informed employees to manage marketing
automation
– Poor contact database quality
– Lack of content
– Complexity of marketing automation software

Fact check
- 19% - 40% higher CTR by persuasion technology
- Up to 15% higher conversion rates

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Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool. SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.

zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...

Alex Pruden

Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security. Paper Link: https://eprint.iacr.org/2024/257

HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU

panagenda

Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/ DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen! Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell. Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten. Diese Themen werden behandelt - Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten - Wie funktionieren CCB- und CCX-Lizenzen wirklich? - Verstehen des DLAU-Tools und wie man es am besten nutzt - Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw. - Praxisbeispiele und Best Practices zum sofortigen Umsetzen

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Digital Marketing Trends in 2024 | Guide for Staying Ahead

Wask

https://www.wask.co/ebooks/digital-marketing-trends-in-2024 Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.

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“Temporal Event Neural Networks: A More Efficient Alternative to the Transfor...

Edge AI and Vision Alliance

For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/ Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit. The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers. Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.

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akankshawande

TrustArc Webinar - 2024 Global Privacy Survey

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How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024? In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores. See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe. This webinar will review: - The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey - The top challenges for privacy leaders, practitioners, and organizations in 2024 - Key themes to consider in developing and maintaining your privacy program

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The rise of the machine: online communiceren en overtuigen

2. The rise of the machine: online communiceren en overtuigen Frans Welling

3. We help our clients worldwide to enhance their online engagement through marketing automation solutions and supporting services.

5. Van A naar Beter: wat zie je?

6. Van A naar Beter: wat zie je als marketeer?

7. Van A naar Beter: nog een keer kijken

9. Van A naar Beter: zie jij wat ik zie? • Leeftijd • Reisdoel • Afstand • Tijd • Kosten • Frequentie • Frequentie • Alleen • Samen • Plezier • Forensen • …………….?

10.

11. Van A naar Beter: en dus?

12. Bewaren en kijken • Opens • Kliks • Links • Welke links • CTA’s • Conversies • ………………………….. • Zij vertellen jou het digitale profiel van je lead & prospect!

13.

14. Digitale profiel of …….

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21.

22.

23. Fact check •74% van alle consumenten heeft vertrouwen in aanbevelingen versus 4% in reclame

24.

25. Email Automation

26. Uuhhh e-mail is dood….?

27. Fact check Smartphone penetratie in Nederland ligt rond de 76% (2015). – Statista 2016 55% van alle email wordt geopend op een mobile device. Meer email opens op mobile dan op desktop (19%) en webmail! – March 2016 Litmus

28. Fact check Mobile readers who open emails a second time from their computer are 65% more likely to click through. – Campaign Monitor (Q1 2014) Only 17% of marketers use Responsive email design or employ device detection coding. – Getresponse (2016)

29. Marketing automation

30. Fact check Increasing sales revenue (53%), lead nurturing (43%) and customer engagement (37%) are the most important reasons for a MA strategy. – Marketo & Ascend2 “Marketing Automation Strategies for Sustaining Success” (2015) 90% of marketers agreed that integrated marketing technology could boost their key capabilities, yet only 4% marketers reported having a completely integrated marketing stack – Signal “Cross-Channel Marketing and Technology Survey.

31. Fact check • The 5 biggest challenges in Marketing Automation – Budget constraints – Lack of informed employees to manage marketing automation – Poor contact database quality – Lack of content – Complexity of marketing automation software

32. Persuasion

33. Fact check - 19% - 40% higher CTR by persuasion technology - Up to 15% higher conversion rates

34. Next steps……….?

35. Predictive modelling & Habits

36.

37.

38. Thank you for your attention

39. Vragen?