A college degree is one of the largest purchases of your life…
Was your degree a good value? Do you feel like you got what you paid for? Anyone want a refund???
This presentation digs into consumerism and Student Return on Investment (SROI), and what it means for institutions.
THIS session we’ll dig into consumerism and SROI and what it means for your institution. Dramatic changes in both K12 and HE – due to many macro factors, but mostly economic, the consumer of education is changing, so too must the providers.
The rising cost of college is spurring many young adults to re-evaluate their post-secondary education options. See what Millennials are saying about it.
https://www.juniorachievement.org/web/ja-usa/critical-issues
Assuming most or all of you have a college degree or two and that your degree was the second or third biggest purchase of your life…
Was your degree a good value? Do you feel like you got what you paid for? Anyone want a refund???
Are you still deriving benefits from the degree – or has the dividends shrunk over time?
Do any of you wish you had shopped around more before attending the institution? What additional questions would you have asked?
This presentation examines the rise of students as informed consumers.
THIS session we’ll dig into consumerism and SROI and what it means for your institution. Dramatic changes in both K12 and HE – due to many macro factors, but mostly economic, the consumer of education is changing, so too must the providers.
The rising cost of college is spurring many young adults to re-evaluate their post-secondary education options. See what Millennials are saying about it.
https://www.juniorachievement.org/web/ja-usa/critical-issues
Assuming most or all of you have a college degree or two and that your degree was the second or third biggest purchase of your life…
Was your degree a good value? Do you feel like you got what you paid for? Anyone want a refund???
Are you still deriving benefits from the degree – or has the dividends shrunk over time?
Do any of you wish you had shopped around more before attending the institution? What additional questions would you have asked?
This presentation examines the rise of students as informed consumers.
The world of higher education is changing quickly and dramatically. An Economist Intelligence Unit research program explores the changes shaping the higher-education market and identify the steps that institutions are taking to flourish and remain relevant in the 21st century.
College Pricing Decisions in the Era of COVID-19Grant De Roo
This research explores students' and parents' preferences for in-person vs. online learning as well as their willingness-to-pay for each learning format. This information is critical for colleges and universities approaching a semester in which some institutions could offer only online instruction for the first time in their history. The findings provide valuable information for institutional planning, budgeting, and decision-making.
Educating Youth in Short-Term DetentionTanya Paperny
Each year thousands of youth in America are uprooted from their schools and communities and sent to a juvenile justice detention center. The majority of these confined youth are there for nonviolent offenses, including technical violations, such as failing to complete treatment or violating probation. Even youth awaiting foster care placement can be placed in a detention center. Over the course of a year, we estimate between 90,000 and 170,000 youth spend at least one day in a short-term detention center, and over 40% are detained for more than a month.
While in these facilities, young people are entitled to the same educational opportunities that they would have in the outside world. However, there is little research or data about this population.
In “Educating Youth in Short-Term Detention,” we found that youth’s educational experiences in these facilities often compound, rather than alleviate, the challenges they face. They are commonly unenrolled from their home school once they are arrested, and while detained, youth often do not receive coursework aligned with their needs, nor do they receive credit for the work they complete. Moreover, once they’re released, youth face significant challenges reenrolling in school, so even a brief period in confinement can severely disrupt a youth’s education.
Converge 2014: Online College Students: Implications for Marketing and Recrui...Converge Consulting
Online College Students 2014: Implications for Marketing and Recruitment
CAROL ASLANIAN & SCOTT JEFFE
Who goes to school online? Why? What do they want and need? Answering these questions could help you grow your online programs by better targeting your marketing and increasing conversions. This session will present key findings from a new national report, conducted by Aslanian Market Research and The Learning House, Inc.
KEY TAKEAWAYS:
What today’s “typical” online college students look like, and the major ways in which they are both different and similar to traditional students
What are the most powerful marketing messages to reach this audience
What are the most popular online subject areas and degree programs
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
Credit Cards 101:
Teaching Young People the
Truth about the Plastic Peril
1. Results of Personal Finance Quiz (5 – 10 min)
a. Discuss with the students how they did as a group compared to the national averages. Questions you could ask them:
- Why do you think our class did better/worse than other students?
- What do you think these results indicate about your understanding of personal finance?
2. Credit Card Introductory Activity (10 min)
a. The goal of this activity is to see what students know and don’t know about Credit Cards…
b. Put up poster paper with the following questions. Give them 10 minutes to walk around the room and write either a response to the question, or a response to someone else’s answer.
- What is a credit card?
- Who can get credit cards?
- What are the advantages to having a credit card?
- What are the disadvantages to using a credit card?
- What should you look for when trying to choose the right credit card?
- What do I want to know about credit cards?
The world of higher education is changing quickly and dramatically. An Economist Intelligence Unit research program explores the changes shaping the higher-education market and identify the steps that institutions are taking to flourish and remain relevant in the 21st century.
College Pricing Decisions in the Era of COVID-19Grant De Roo
This research explores students' and parents' preferences for in-person vs. online learning as well as their willingness-to-pay for each learning format. This information is critical for colleges and universities approaching a semester in which some institutions could offer only online instruction for the first time in their history. The findings provide valuable information for institutional planning, budgeting, and decision-making.
Educating Youth in Short-Term DetentionTanya Paperny
Each year thousands of youth in America are uprooted from their schools and communities and sent to a juvenile justice detention center. The majority of these confined youth are there for nonviolent offenses, including technical violations, such as failing to complete treatment or violating probation. Even youth awaiting foster care placement can be placed in a detention center. Over the course of a year, we estimate between 90,000 and 170,000 youth spend at least one day in a short-term detention center, and over 40% are detained for more than a month.
While in these facilities, young people are entitled to the same educational opportunities that they would have in the outside world. However, there is little research or data about this population.
In “Educating Youth in Short-Term Detention,” we found that youth’s educational experiences in these facilities often compound, rather than alleviate, the challenges they face. They are commonly unenrolled from their home school once they are arrested, and while detained, youth often do not receive coursework aligned with their needs, nor do they receive credit for the work they complete. Moreover, once they’re released, youth face significant challenges reenrolling in school, so even a brief period in confinement can severely disrupt a youth’s education.
Converge 2014: Online College Students: Implications for Marketing and Recrui...Converge Consulting
Online College Students 2014: Implications for Marketing and Recruitment
CAROL ASLANIAN & SCOTT JEFFE
Who goes to school online? Why? What do they want and need? Answering these questions could help you grow your online programs by better targeting your marketing and increasing conversions. This session will present key findings from a new national report, conducted by Aslanian Market Research and The Learning House, Inc.
KEY TAKEAWAYS:
What today’s “typical” online college students look like, and the major ways in which they are both different and similar to traditional students
What are the most powerful marketing messages to reach this audience
What are the most popular online subject areas and degree programs
The Student Room The Secrets to Successfully Converting Students Report 2015The Student Room Group
Universities are allocating more time and money to marketing open days, engaging
with students on social media, improving their prospectuses and developing their
websites in order to attract applications from students. Those applications are now in,
students have made their five choices, and are now tying down which of these will be
their firm and insurance options. But what are the factors that influence this decision?
How should marketers focus their efforts at this crucial time to swing the decision in
their favour?
Credit Cards 101:
Teaching Young People the
Truth about the Plastic Peril
1. Results of Personal Finance Quiz (5 – 10 min)
a. Discuss with the students how they did as a group compared to the national averages. Questions you could ask them:
- Why do you think our class did better/worse than other students?
- What do you think these results indicate about your understanding of personal finance?
2. Credit Card Introductory Activity (10 min)
a. The goal of this activity is to see what students know and don’t know about Credit Cards…
b. Put up poster paper with the following questions. Give them 10 minutes to walk around the room and write either a response to the question, or a response to someone else’s answer.
- What is a credit card?
- Who can get credit cards?
- What are the advantages to having a credit card?
- What are the disadvantages to using a credit card?
- What should you look for when trying to choose the right credit card?
- What do I want to know about credit cards?
The Best of Both Worlds: Using Connect and Apply Yourself in the Student JourneyHobsons
Carolina Figueroa, associate dean of admissions at George Mason University, examines GMU's major goals and opportunities in using Hobsons Connect and Apply Yourself.
Facilitating Achievement Across the Student LifecyleHobsons
Did you know there are three macro forces influencing P-20 education?
-Global Economic Competitiveness
-Cost of Education
-Consumer-Driven Education
Discover how individualized student learning can improve P-20 student success.
Todd Bloom
Hobsons
Chief Academic Officer
@Todd_Bloom
Bridges to Nowhere - How Institutions Assume Responsibility for their GraduatesHobsons
Todd Bloom, chief academic officer at Hobsons, provides best practices schools and post-secondary institutions can implement in bridge programs to ease the transition for students between high school and college and beyond.
Executing a successful digital marketing lead generation campaign takes time, money, communication and lots of expertise – luxuries that many admissions offices aren’t always afforded. Communication often stalls out between the digital marketers driving the lead generation activity and the admissions team following up with the leads. To get the most out of your investment, you must regularly optimize and tweak your strategy by communicating properly with the prospect post-lead.
Learn:
-Employing a performance-driven digital marketing approach to help lead more students to your door
-How you can improve your processes and communication between marketing and admissions along the way to get the best return on investment
-Three must-have qualities to look for in a digital marketing partner
Our “University Reputations and the Public” survey reveals that while the challenges are real, the public isn’t necessarily questioning what universities are actually doing, or offering. Interestingly, the disconnect lies more with how universities are communicating what they are doing.
High school graduates have trouble finding good jobs. There’s a mismatch in our economy, and it is about to get dramatically worse. Business Forward is joined by Carmel Martin, Managing Director of XQ Institute, for a discussion on how to redesign our schools for the 21st century.
Strategic Trends In Alumni Engagement Case Summit09Susan Anderson
Alumni are a powerful influence on our institutions. Are we engaging them strategically? This session will address new directions in alumni engagement and shifts away from traditional membership models. The session will examine a nationally-normed alumni attitude survey: What do alumni want most from their relationship with your institution? Are you listening to them, and do they know it? You can’t engage them if you don’t know what they are thinking. Review new technologies to engage alumni and how to use them to effectively engage your alumni. Are you sending the right things? Too many emails? Learn more about the most effective tools for communicating with alumni of any age group. Even your grandmother Twitters!
This presentation focuses less on the "nitty gritty" aspects of applying to college, and instead focuses on how to give advice regarding major decisions. It addresses various misconceptions about college to ensure students can make informed decisions.
Optimistic About the Future, But How Well Prepared? College Students' Views o...Robert Kelly
Key findings from survey among 400 employers and 613 college students conducted in November and December 2014 for The Association of American Colleges and Universities by Hart Research Associates.
From November 13 to December 3, 2014, Hart Research conducted an online survey on behalf of the Association of American Colleges and Universities among 613 college students—all of whom were ages 18 to 29 and within a year of obtaining a degree, or in the case of two-year college students, within a year of obtaining a degree or transferring to a four-year college. These students included 304 four-year public college seniors, 151 four-year private college seniors, and 158 community college students who plan to receive their associate degree or transfer to a four-year college within the next 12 months.
Prior to the survey, in September 2014, Hart Research conducted three focus groups among current college students. One group was convened in Waltham, Massachusetts, among seniors at private four-year colleges and universities. Two groups were held in Dallas, Texas—one group among seniors at public four-year colleges and universities and another group among students at community colleges who expect to receive their associate degree or transfer to a four-year college within the next 12 months.
The focus groups and survey were undertaken to explore college students’ views on what really matters in college, including what learning outcomes are most important to them personally and for their future success. The research also explored current college students’ sense of the job market today, their confidence in being able to secure a job, and how effectively they think that their college learning has prepared them for this. The research was designed to understand the learning outcomes students believe are most important to acquire to be able to succeed in today’s economy and how well they feel that their college or university has prepared them in these areas. It also explored their participation in various applied and project-based learning experiences, as well as their perceptions of the degree to which employers value these experiences when hiring recent college graduates.
The survey of college students was conducted in tandem with a survey of 400 employers, and explored many of the same topics to provide a comparison between these two audiences.
This report highlights key findings from the research among college students. Selected comparisons with employers are included where relevant. A report of selected findings from the survey of employers was released by AAC&U in January 2015.
BRINGING WHOLE FOODS MARKET TO GRAND RAPIDS, MI (RESEARCH PAPER)Miranda Bator
June, 2015: This research paper was developed and formulated at Grand Valley State University in CAP 115: Research Methods of Public Relations and Advertising. The purpose of research was to determine whether or not Whole Foods Market should open up a store in the Grand Rapids area, based on the target audience selected. This 52-page document includes background information, secondary research, primary research of a focus group and survey, results, discussion, and conclusion.
Presented by Patrick Lane, WICHE
This webinar focuses on why reengaging adult learners (particularly those with some college credit but no degree) is such an important part of any metropolitan strategy to increase degree attainment. With demographic and workforce projections showing that the traditional education pipeline will not provide sufficient students to meet the future needs of employers, bringing back adults who have started but not finished a postsecondary credential is crucial. In addition to focusing on the need to serve these potential students, the webinar also shares promising strategies to develop collaborative relationships with other stakeholders to increase degree attainment.
This presentation, presented by Ellen Wagner and Howard Bell at the ASU+GSV Conference in May 2017, outlines the need for supports when it comes to student success.
SUNY Broome is one of 64 campuses in the State University of New York System and a new member of Achieving the Dream. “Joining Achieving the Dream was important for us,” said Heather Darrow, Staff Associate for Student Retention. “We are striving to become a college that is proactive and not reactive. I think that’s why we joined when we did - and why we invested in Starfish. Both investments demonstrate our administration’s commitment to student success.” SUNY Broome focused on early alert flags and Kudos in their initial implementation, and now they are eager to do more. They are training faculty, building automated workflows around flags, and developing ways to encourage participation both within the faculty and for those in non-academic roles. This Webinar will focus on advice and “lessons learned” in the early stages of implementing the Starfish platform at a community college. As Heather Darrow said, “In the beginning it seemed very abstract – I know it can be hard to conceptualize how Starfish will work. But I figured it out, and others can too. I look forward to helping other schools!” Speakers: Heather Darrow, Staff Associate for Student Retention Michelle Beatty, Online Student Advisor
Opportunities to Engage First Year Students at Community CollegesHobsons
As part of the Student Success and Support Program (SSSP) led by the Chancellor’s Office, Los Medanos College began implementing tools from the Starfish Enterprise Success Platform – specifically, early alert and degree planning – in 2015. In this Webinar, you’ll learn about their recipe for implementing student success technologies within a statewide initiative.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
GIÁO ÁN DẠY THÊM (KẾ HOẠCH BÀI BUỔI 2) - TIẾNG ANH 8 GLOBAL SUCCESS (2 CỘT) N...
The Rise of the Informed Consumer
1. The Rise of the Informed Consumer
and Student Return on Investment
June 3, 2014
Ryan N. Carroll, MBA
Director
Hobsons
2. Welcome & Overview
! The Higher Education Marketplace
! Overview of Students’ College Attendance
Decisions
! A Closer Look at Choices and Choice Process
! A Closer Look at Information
! Student Return on Investment Framework
2
4. Macro Factors
Demography
Fewer high school
graduates nationally
Demographic shifts
having different
impacts in different
parts of the country
Greater racial and
ethnic diversity
4
McGee, Jon, (2012). Disruptive Adaptation: The New Market for
Higher Education. Eden Prairie, MN: Lawlor Perspective.
Unemployment
Affected all types
of families during
recession
Continues to influence
economic behavior
and choices
Family Income
Median income now
similar to 1996
Real income
declined for all
family types
Home Values
Source of financial
risk for many
families
An anchor to
mobility
Family Debt
& Savings
Families change
in habits during
recession
(saved more)
Behaviors are
changing, however
5. Student Demographics
5
National Center for Education Statistics. (2013). Projections of
Education Statistics to 2021. Washington DC: National Center for
Education Statistics.
6. 6
21.6 million
undergrads in U.S.
higher ed today.
38% enroll part-time 20% work full-time 38% graduate from 4 year
institutions in 4 years
Who are your students?
National Center for Education Statistics. (2013). Projections of
Education Statistics to 2021. Washington DC: National Center
for Education Statistics.
U.S. Census Bureau. (2012). School Enrollment and
Work Status: 2011. Washington, DC: Census Bureau. National Center for Education Statistics. (2012). Digest of Education Statistics
2011. Washington, DC: National Center for Education Statistics.
National Center for Education Statistics. (2013).
Projections of Education Statistics to 2021. Washington
DC: National Center for Education Statistics.
7. Factors that Impact the Higher
Education Marketplace
What other macro factors do you believe are
shaping the conversation around the value of
college? How?
Partner, Discuss, Share
7
9. 9
“A consumer is making a choice to
maximize expected utility or minimize
expected cost.”
Hal R. Varian,
UC Berkeley Economist
people.ischool.berkeley.edu/~hal/Papers/sigir/sigir.html
When making
economic decisions…
10. College Attendance Decisions
Other important factors in a student’s decision
to enroll, such as:
10
The decisions of peersFamily expectations
theop.princeton.edu/reports/wp/Fletcher%20THEOP.pdf
12. 12
College Attendance Decisions
Generally speaking, the higher the tuition at a college or
university, the better the quality of the education.
5 4 3 2 1
Strongly agree Strongly disagree
10% 13% 29% 20% 25%
http://www.gallup.com/poll/163268/americans-say-graduates-
jobs-status-key-college-choice.aspx
13. Fed’s College Ratings System
13
“We have not even begun to develop the college
ratings system yet, and we are only in the beginning
stages of soliciting input from a wide range of
stakeholders about the metrics that should or should
not be used in the ratings system…
No later than December of 2014, we’ll use the feedback
we receive to finalize the college ratings system.”
September 20, 2013, Secretary of Education, Arnie Duncan
14. Fed’s College Ratings System
14
Timeline:
! November 2013: 4 OPEN FORUMS
! December 2014: Final version
! 2015: Implementation
! 2018: Results tied to federal aid (about $150B)
Hobsons analysis and sharing opportunity
15. 15
What have we learned from
forums?
15
“We're talking about policy decisions
that can really shape higher education
for years, if not decades, to come.”
—Angel Cabrera, George Mason University
“It's not fair or reasonable really to rate
institutions on their performance without
consideration of the nature of their student
body.” —Peter McPherson, APLGU
“Unless students are given the
counseling . . . to use this data in
a way that best meets their
needs, their abilities, their
orientations, the best data in the
world is going to be of little to no
use.” —David Baime, AACC
“”The most critical information for
students or prospective students and for
policy makers is simple: how likely it is
that the student will succeed and how
much will it cost?”
—David Longanecker, WICHE
http://www2.ed.gov/documents/college-completion/11-13-13-gmu-forum.pdf and
http://www.insidehighered.com/news/2014/02/07/colleges-and-analysts-respond-
obama-ratings-proposal
16. Fed’s College Ratings System
16
Big Issues:
! Purpose – Accountability? Consumer
information?
! What should be measured?
! What should be considered successful
outcomes?
! How can the system drive change and
innovation?
17. ! A Closer Look at Choices and the
Choice Process
18. 18
Students have more choices
than ever…
18
TRADE SCHOOL?
FOR-PROFIT?
LIBERAL ARTS?
ONLINE?
BLENDED LEARNING?
MOOC?
IN-STATE?
OUT-OF-STATE?
FOUR-YEAR?
TWO-YEAR?
PUBLIC?
PRIVATE?
19. Can people have too much choice?
Study #1: Jam Study
! Researchers set up two tasting booths for jam –
one with 24 different flavors and one with 6
! 60% of customers went to the booth with 24
choices, and 40% went to the booth with 6
choices
! 30% of the customers with 6 options bought
jam, while only 3% of the customers with 24
options made a purchase
19
Iyengar, Sheena S., & Lepper, Mark R. (2000). When Choice Is Demotivating: Can One
Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79(6),
995-1006.
20. Can people have too much choice?
Study #2: Essay Study
! Students in an introductory college-level
course were given the option of writing an
extra credit essay.
! Half the students were given a list of 30
possible topics, the other half a list of 6.
! Students with the list of 6 topics were
more likely to write the essay than the
group given the list of 30.
! Students given fewer choices for topics
wrote higher quality essays.
20
Iyengar, Sheena S., & Lepper, Mark R. (2000). When Choice Is Demotivating: Can One
Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79(6),
995-1006.
21. Can people have too much choice?
Study #3: Chocolate Study
! Customers chose chocolates either from a
display of 30 or 6.
! Customers reported greater enjoyment
selecting from the display of 30 chocolates.
! Later, however, customers who selected from
the display of 30 chocolates were more
dissatisfied and regretful of their choices than
the customers who chose from the display of 6
chocolates.
21
Iyengar, Sheena S., & Lepper, Mark R. (2000). When Choice Is Demotivating: Can One
Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79(6),
995-1006.
22. Can people have too much choice?
Conclusions:
! Having extensive choices in a trivial context can
be de-motivating (perhaps even more so in the context of
significant decisions).
! The only context in which people are more
comfortable with extensive choice is when they have
previous experience with some of the options.
22
Iyengar, Sheena S., & Lepper, Mark R. (2000). When Choice Is Demotivating:
Can One Desire Too Much of a Good Thing? Journal of Personality and Social
Psychology, 79(6), 995-1006.
23. Can people have too much choice?
Information can add to the problems of choice
overload:
! Too much
! Varying quality
! Too little
! Trustworthiness
But high quality information can overcome the negatives
of choice overload.
23
www.nytimes.com/2010/02/27/your-money/27shortcuts.html?_r=0
25. Where do students turn for
information about college? People
25
Peers:
One study showed that conversations with friends increase
the probability of college enrollment. But if a student’s
preferred college isn’t popular with peers, the student is less
likely to enroll in that particular college.
theop.princeton.edu/reports/wp/Fletcher%20THEOP.pdf
School Counselors & Admission Officers:
College choice can be shaped by data. In one study,
providing graduation data increased enrollment by 15%
in the college with the higher graduation rate.
www.aei.org/papers/education/k-12/filling-in-the-blanks/
26. Where do students turn for
information about college? Tools
26
Online tools:
! Financial Aid Shopping Sheet: helps students and families understand
college costs
! Net Price Calculator: helps students and families estimate their out-of-
pocket cost to attend college
! College Confidential: helps students and families navigate the
admissions process
! Payscale: helps students and families investigate the ROI of colleges,
degree programs, and professions
! Naviance: complete ILP functionality for middle and HS with college
and career research, includes transcript sender
! The College Board: MyBigFuture
27. Default Rate – Not Grad Rate?
27
http://www.educationsector.org/sites/default/files/publications/Defaults_CYCT-F_JULY.pdf
29. Assessing Return on Investment
29
What information should
students know when making
decisions about college?
30. Assessing Return on Investment
30
What do you think?
Please brainstorm in small groups:
• What are good measures of student return
on investment? Consider…
- Student Body Profile
- Finances & Financial Aid
- Learning Environment
- Non-cognitive Benefits
- Alumni Profile
31. Assessing Return on Investment
31
What factors are most important to the student?
Please discuss in small groups:
• Prioritize the measures
• Share Top 3
Report back to whole group
32. Priority Measures
32
Discuss the following:
• The “Top 3” measures
• Feasibility of reporting the “Top 3” measures
• Cautions and concerns associated with the “Top 3”
and reporting these measures to prospective
students
Share 1 key point with the whole group
33. Next Steps
33
How will we continue this discussion?
How will we move from discussion to action?
How can Hobsons help?
34. SROI
34
Are you interested in continuing this
conversation?
Hobsons is interested…
Assembling group of interested institutions in
developing an SROI index. Contact me for more
information.
35. Thank You!
Ryan N. Carroll
Director
Hobsons
Ryan.Carroll@hobsons.com
513) 985-6003