'it's not all flash!

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Join Hobsons University presenter, Al Nunez Jr., as he delivers pointers for successful communication plans.

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'it's not all flash!

  1. 1. ‘it’s not all flash!(or designing and executing effective communication plans across traditional and digital channels)’ al nunez jr. associate director of multimedia communications admissions, recruitment & financial aid cal poly the online version of this presentation with full multimedia can be found at this url after July 15: admissions.calpoly.edu/hobsonsu2012/notallflash.html
  2. 2. where’s cal poly?(video)
  3. 3. communication flows
  4. 4. our goals inform promote encourage change sway or ‘the spin cycle’
  5. 5. communication plans for discussion prospective applicant admitted parents alumni ambassadors veterans counselors
  6. 6. prospective
  7. 7. prospective
  8. 8. prospective initial VIP message (video) p episodes (web series with themed episodes) (video) dept messages (every undergrad major represented) campus tours – qr codes check-in grand avenue (web broadcast with themed episodes) (video)
  9. 9. samples (videos to play)
  10. 10. applicant
  11. 11. applicant application received authentication message periodically special notices tour messages application loaded to database (access Uportal)
  12. 12. admitted
  13. 13. conversion or the ‘admitted toenrolled gambit’ entire campus effort multitech  letter  department chairs  parents vip page  grand avenue  events  special tours  flow  qr tour confirmation  website  e-mail drivers  u portal  gps tour  virtual viewbook  out of state reception  e-surveys  chats  phone-a-thon  phone blasts continues to first day
  14. 14. admitted
  15. 15. samples (videos to play)
  16. 16. parents
  17. 17. prospective parent information on majors tour registration general campus information
  18. 18. newly admitted parent VIP page the letter information gathered  parent bio/demo  connection to student established  parent comments vip page (video) out of state receptions special open house meeting orientation programs
  19. 19. alumni ambassadors vip page building ambassador pool out of state receptions advancement touch
  20. 20. how? the evolution the team the process
  21. 21. the evolutionThen Now 300+ letters  Out of state reception  Parents VIP page  Phone blasts Brochures   Phone-a-thon QR tour confirmation Catalogue   Social media Special tours CD Rom’s  U portal  Virtual view book Website Mailers   Phone blasts  Phone-a-thon Paper application   QR tour confirmation Social media Printed View Book  Special tours  U portal  Virtual view book  Website
  22. 22. the team my team (video – true life) equipment  steadicam (video)  dolly (video)  DSLR space  ‘more with less’ defined (video)
  23. 23. the process no committees (allergic) knowing the campus ford tough! initial stage  identify need  establish timeline  determine content script  wordsmith  clever copy production distribute
  24. 24. results applicant pool admitted pool my pool
  25. 25. what’s in your world?
  26. 26. evaluations www.eventmobi.com/HU2012 www.hobsonsuniversity.com/surveys‘it’s not all flash! (or desining and executing effective communication plans across traditional and digital channels)’ al nunez jr. associate director of multimedia communications admissions, recruitment & financial aid cal poly com@calpoly.edu the online version of this presentation can be found at this url after July 15: admissions.calpoly.edu/hobsonsu2012/notallflash.html

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