In this talk, I describe experience economy and explain why citizen developers should take the lead in such economy. Furthermore, I argue that the time is especially ripe for citizen developers to make an impact in the intranet industry

1. The Rise of
Citizen Developers
@roanyong

2. The Advent of
1 Experience Economy
The Rise of Digital-Native Leaders:
2 Citizen Developers
A New Class Awakens:
3 Intranet Citizen Developers

3. The Advent of
1 Experience Economy
The Rise of Digital-Native Leaders:
2 Citizen Developers
A New Class Awakens:
3 Intranet Citizen Developers

4. Exp.onomy
an economy where people are paying businesses to have memorable “experience” when using product/services. It
means delighting customers throughout the customers engagement with the product / service.

5. Technology Value
Experience
services
products

6. Technology Experience
services
products
Clunky!
Nokia - N Gage
Lack of Support to Gamers
Source: screengrab from Youtube

7. Technology Experience
services
products
MS Passport
(Now MS Live ID) UX is just horrible!

8. Technology Experience
services
products
Vague value proposition
Google Wave
Too complicated!
Source: screengrab from CNET UK

9. Technology experience
services
products
Design
Apple Inc Simplicity Process
Source: screengrab from Youtube

10. Social Media
Citizen Journalism!

11. In 2005, DELL doesn’t believe in customer experience

12. In 2009. DELL still doesn’t…

13. Why do I keep going back and
buying Apple when it should be
obvious to me that the stuff
has a comical failure rate
Because getting the Apple
gear repaired is so incredibly
easy it’s freaky

14. The Advent of
1 Experience Economy
The Rise of Digital-Native Leaders:
2 Citizen Developers
A New Class Awakens:
3 Intranet Citizen Developers

15. Insatiable need to have
Premium
Experience

16. An evidence that the craving for premium experience is real
Apps Rules!
Mass customisation becomes a reality

17. Who Should Lead?

18. Candidate #1
Techies
Technical Low, High High, High
Expertise
Low, Low High, Low
Empathy

19. Love the product
Read the manual,
you Morons!

20. When Technies Are Given
(too much of) Free-Reign…
Source: screengrab from Youtube

21. Candidate #2
Business People
Low, High High, High
Technical
Expertise
Low, Low High, Low
Empathy

22. Sorry boss, that’s
just not possible

23. Let’s use the
low-tech way
then

24. To deliver
Premium
Experience

25. Low, High High, High
Technical
Expertise
Low, Low High, Low
Empathy
Business folks who can tinker
Source: screengrab from Youtube

26. Made possible by:
LEGO-tisation of programming
Object Oriented Programming
Third Party Software
Image taken from Flickr © bdesham

27. Optimal Experience
Rapidly Efficiently Cheaply

28. Citizen Developers!
Empathise Prototype Excite
Gartner defines a citizen developer as a user operating outside of the scope of enterprise IT and its governance who creates new business
applications for consumption by others either from scratch or by composition.
(Source: http://www.gartner.com/it/page.jsp?id=1212813)

29. The Advent of
1 Experience Economy
The Rise of Digital-Native Leaders:
2 Citizen Developers
A New Class Awakens:
3 Intranet Citizen Developers

30. Intranet
Information network within the
boundary of an organisation

31. All medium to large enterprise
Why Intranet? requires an intranet
Need to
organise
information Intranet
Email
Employees

32. Custom-build Intranet
No organisation has the same information needs
People
Context Content
Image taken from Flickr © avrene

33. Custom-build Intranet
Is expensive
Image taken from Flickr © avrene

34. Evil Vendor
Custom-build Intranet
Is expensive
Image taken from Flickr © pasukaru76

35. More functions = $ Optimum Experience
Muahaha! Employees
Custom-build intranet =
cash cow
I don’t need more functions!
I want to get the information
that I need ASAP.
Image taken from Flickr © pasukaru76 Image taken from Flickr © Rob Young

36. Social Media + Cloud + Mobile
Intranet Exp.onomy devices complicates the
management of information
Need to
organise
information
Intranet
Email
Employees

37. LEGO-tisation of Intranet:
Microsoft Sharepoint 2010/13
Webparts / Apps-based
Access / Excel / InfoPath
Visual Studio
Image taken from Flickr © bdesham

38. Microsoft Fights Back!
Raise your value!

39. Be an Intranet Citizen Developer
Transform!

40. Intranet Citizen Developer
6 Key Skills:
- Microsoft Sharepoint;
- Information Architecture;
- Content Strategy;
- Change Management;
- Usability;
- Service Design

41. Let’s Change The World!
One premium experience at a time

42. e-book
About Me
Strategist | Consultant | Speaker
www.roanyong.com
@roanyong
roan_yong@yahoo.com
roan.yong
roan julius indra
bit.ly/sociacol