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InstitutodeEmpresa#PeopleFirstDubai2015
The ROI of #peoplefirst

in the digital transformation era
@kevinsigliano
professor at IE business school & parter atTerritorio creativo
Dubai 2015
InstitutodeEmpresa#PeopleFirstDubai2015
Competing in overcrowded industries is no way
to sustain high performance.
InstitutodeEmpresa#PeopleFirstDubai2015
Companies need new
#peoplefirst strategies
Business
objectives
Innovation
Culture
Collaboration
Talent
On going
education
The Right
Why Processes
Customer
Services
Financials
digital transformation
change of era
InstitutodeEmpresa#PeopleFirstDubai2015
business
40%
of fortune 500
Source : Altimeter
InstitutodeEmpresa#PeopleFirstDubai2015
consumers
65%
of new business
Source : Deutsche Bank
InstitutodeEmpresa#PeopleFirstDubai2015
employees
only 30%
feel engaged
Source : University of Bath
InstitutodeEmpresa#PeopleFirstDubai2015
innovation
80%
revenue vs. < 5 yrs products
Source : Apple
Business
objectives
Innovation
Culture
Collaboration
Talent
On going
education
The Right
Why Processes
Customer
Services
Financials
#peoplefirst
Scope & Priorities
InstitutodeEmpresa#PeopleFirstDubai2015
How to design the #PeopleFirst scope
Business
objectives
Innovation
Culture
Collaboration
Talent
Driven
On going
education
The Right
Why
Lean
Processes
Customer
Services
Transparent
Financials
InstitutodeEmpresa#PeopleFirstDubai2015
Engaged stakeholders
How to measure: Sentiment and Communities
InstitutodeEmpresa#PeopleFirstDubai2015
Customer Advocacy
Nivel de texto 1
Nivel de texto 2
• Nivel de texto 3
‣ Nivel de texto 4
Nivel de texto 5
How to measure: Customer satisfaction per touchpoint
InstitutodeEmpresa#PeopleFirstDubai2015
Life Time Value
How to measure: Loyalty, prescription and value
Business
objectives
Innovation
Culture
Collaboration
Talent
On going
education
The Right
Why Processes
Customer
Services
Financials
the digital transformation
#peoplefirst
strategy
InstitutodeEmpresa#PeopleFirstDubai2015
People First Strategic Framework
Organization Processes Technology
InstitutodeEmpresa#PeopleFirstDubai2015
#peoplefirst principles
1. Build a strong sense of meaning and build the
why on a daily basis
InstitutodeEmpresa#PeopleFirstDubai2015
2. Allow employees discover new challenges.
#peoplefirst principles
InstitutodeEmpresa#PeopleFirstDubai2015
3. Drive a feedback, praise and acknowledgement.
#peoplefirst principles
InstitutodeEmpresa#PeopleFirstDubai2015
4. Embrace individuality and worklife balance.
#peoplefirst principles
InstitutodeEmpresa#PeopleFirstDubai2015
5. Foster good people and autonomy.
#peoplefirst principles
InstitutodeEmpresa#PeopleFirstDubai2015
SKILLS
LEADERSHIP
PROCESSES
ORGANIZATION
VALUES
DIGITAL CULTURE
MOTIVATIONS
Business
objectives
Innovation
Culture
Collaboration
Talent
On going
education
The Right
Why Processes
Customer
Services
Financials
#PeopleFirst
Best practices
InstitutodeEmpresa#PeopleFirstDubai2015
Innovation
InstitutodeEmpresa#PeopleFirstDubai2015
Co-creation
InstitutodeEmpresa#PeopleFirstDubai2015
Knowledge excellence
InstitutodeEmpresa#PeopleFirstDubai2015
Gamification
InstitutodeEmpresa#PeopleFirstDubai2015
Community
#PeopleFirst is the
new advertising
Believe
DISENGAGED WORKERS
COST THE U.S. ECONOMY
$350 BILLION
A YEAR IN LOST
PRODUCTIVITY
Remember
Business
objectives
Innovation
Culture
Collaboration
Talent
On going
education
The Right
Why Processes
Customer
Services
Financials
Return on Investment
why#peoplefirst
InstitutodeEmpresa#PeopleFirstDubai2015
#PeopleFirst Scorecard
Employee
Turnover
Innovation Productivity
Stakeholder
Engagement
Revenue Growth
Profit Collaboration Learning
InstitutodeEmpresa#PeopleFirstDubai2015
#PeopleFirst strategies conquer business benefits
65%
58%
58%
55%
51%
46%
40%
- Illustrative -
InstitutodeEmpresa#PeopleFirstDubai2015
Idea - Design - Implement - Measure - Optimize
InstitutodeEmpresa#PeopleFirstDubai2015
People First Results
2 X
Profit
2,5 X
Growth Rate
+ 10%
Customer Satisfaction
+ 20%
Productivity
+ 59%
Innovation
- 40%
Employee Turnover
Source: University of Bath
InstitutodeEmpresa#PeopleFirstDubai2015
Parnassus Endeavor Fund
Return
annualized 16%
Thank you
@kevinsigliano
www.ie.edu

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