"Innovation" is much more than just "product innovation" ...

AVENTIAM a n a g e m e n t & I n n o v a t i o n
Innovation is much more
than just Product …

17.05.17 © by Aventia Management / B. Pittet - All rights reserved
INNOVATION
entrepreneurship
leadership
corporate culture
exploitation
business model
technology
approach
resources / process
incremental
disruptive
crisischance
value proposition
business
exploration
customer experience
Combinationmindset
ecosystem
as enabler
new
copy
awareness
diversity

TECHNOLOGY
enabler
product/service
resource/process
business model
customer experience
new business
Intuitive
payment
location
tracking
innovation
anyone
can reach
… anyone
… anywhere
… anytime
artificial intelligence
augmented reality
Drones
Robots
3D printing
blockchain
easy
personal transaction (smart phone)
adding resources (sharing economy)
Computing (cloud) …
access to knowledge
access to resources
access to market
access to wide-scale
marginal costs
(emerging)tech

Innovation Boost along Corporate Lifecycle
Markets / Offerings
Diversification
Business model
Distribution
New growth drivers
Optimization / M&A
Start-up Start-up
/ SME
Expand
Reinvent
Reinforce
Discover Validate Launch Scale-up
Inspiration
Ideation
Problem/solutionfit
Prototype/MVP
Product/marketfit
Revenue model
Resources
Supply chain
SME /
Corporate

Innovation Frameworks - Toolbox
….

The 10 Types of Innovation
Profit
Model
Network Structure Process Product
Perfor-
mance
Product
System
Service Channel Brand Customer
Engage-
ment
C O N F I G U R A T I O N O F F E R E X P E R I E N C E
Connections with
others to create
value
Superior methods
for doing your
work
Complementary
products and
services
How your offerings
are delivered to
customers and users
Distinctive
interactions you
foster
The way in which
you make money
Alignment of your
talent and assets
Distinguishing
features and
functionality
Support and
enhancements that
surround your
offerings
Representation of
your offerings and
business
Source: Larry Keeley

Profit
Model
Perfor-
mance
Product
Process
Engage-
ment
Premium
Cost
Leadership
Scaled
Transactions
Micro
Transactions
Forced Scarcity
Subscription
Membership
Installed Base
Switched board
Auction
User-Defined
Freemium
Flexible Pricing
Float
Financing
Ad-Supported
Licensing
Metered Use
Bundled Pricing
Risk Sharing
Merger/
Acquisition
Consolidation
Open
Innovation
Secondary
Markets
Supply Chain
Integration
Complementary
Partnering
Alliances
Franchising
Coopetition
Collaboration
Organizational
Design
Incentive
Systems
IT Integration
Competency
Center
Outsourcing
Corporate
University
Decentralized
Management
Knowledge
Management
Asset
Standardization
Process
Standardization
Localization
Process
Efficiency
Flexible
Manufacturing
Process
Automation
Crowdsourcing
On-Demand
Production
Lean Production
Logistics
Systems
Strategic Design
Intellectual
Property
User Generated
Predictive
Analytic
Superior
Product
Ease of Use
Engaging
Functionality
Safety
Feature
Aggregation
Added
Functionality
Performance
Simplification
Environmental
Sensitivity
Conservation
Customization
Focus
Styling
Complements
Extensions/
Plug-ins
Product
Bunding
Modular
Systems
Product/Service
Platforms
Integrated
Offering
Try before you
buy
Guarantee
Loyalty
Programs
Added Value
Concierge
Total
Experience
Management
Supplementary
Service
Superior Service
Personalized
Service
User
Communities/
Support
Systems
Lease or Loan
Self-Service
Diversification
Flagship Store
Go Direct
Non-Traditional
Channels
Pop-up
Presence
Indirect
Distribution
Multi-level
Marketing
Cross-selling
On-Demand
Context Specific
Experience
Center
Co-Branding
Brand Leverage
Private Label
Brand Extension
Component
Branding
Transparency
Values
Alignment
Certification
Recurring
usage
Seamless
Integration
Lock-in
Process
Automation
Experience
Simplification
Curation
Experience
Enabling
Mastery
Autonomy and
Authority
Community &
Belonging
Personalization
Whimsy
and Personality
Status and
Recognition
Business Model - What is your Mix of Tactics ?

Ford – Invents an Industry
Profit
Model
Perfor-
mance
Product
System
Engage-
ment
$850 –
the most
reliable cheap
Automobile
50% payment
upfront
“Vertical
Integration”
- Rubber
plantation
- Steel
factory
adjacent
assembly line
- …
$5 workday
2x minimum
wage
8 hours /day
instead of 9
Moving
Assembly line
- from 728
to 93 min.
Cheap & easy
to repair
Modification
kits for utility
vehicles as :
- tractors,
- sawmills,
- snowmobile
- …
Dealers
publicized,
created local
motor clubs,
spur demand,
bought cars
wholesale
Founded a
Motion
Picture
Department
Cheap &
easy-to-find
spare parts
Produced films
promoting
company’
vehicles
Model T was the “star product” for Ford Motor Co.
Apple of its day, Henri Ford equivalent of Steve Jobs
87 other car companies in existence at the time
Network of
local
independent
dealers

“Razor & Blades”
Profit
Model
Channel Brand Customer
Engage-
ment
Profit
Model
Product
Perfor-
mance
Profit
Model
Product
Perfor-
mance
Gillette
Dollar Shave Club
Razor: premium cheap
Blades: cheap premium
Patent Innovation race: 2/3/4 blades…
1921 2012 2016
• Launched in 2012
• As little as $3 per month
• Specific messages (up to 23m views)
• Sold for 1bn to Unilever (2016)

The two Frameworks are complementary
KEY
PARTNERS
Value
Proposition
CHANNELS
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEY
ACTIVITIES
KEY
RESOURCES
Customer
Segments
Channels
Customer
Relationships
Revenue Streams
Value
Proposition
Key
Activities
Key Resources
Key
Partners
Cost Structure
Profit
Model
Network
Structure
Process Product
Perfor-
mance
Product
Process
Service
Channel
Brand
Customer
Engage-
ment
Profit
Model
Perfor-
mance
Product
System
Engage-
ment
10 types of innovation - Inspiring
Great for teamwork

Are your Investments timely balanced ?
Incubation
Zone
Transformation
Zone
Create options
for the future
(Horizon 3)
Make a
big change
(Horizon 2)
Performance
Zone
Productivity
Zone
Make the
top line
(Horizon 1)
Make the
bottom line
(Horizon 1)
Disruptive
Innovations
Sustaining
Innovations
Revenue
Performance
Enabling
Investments
Source: Geoffrey Moore
Horizon 1
ROI: 0-1 year
Horizon 2
ROI: 1-3 yrs
Horizon 3
ROI: 3-5 yrs

What are your Growth Engines ?
Incubation
Zone
Transformation
Zone
Create options
for the future
(Horizon 3)
Make a
big change
(Horizon 2)
Disruptive
Innovations
Exploitation Exploration
- Efficiency
- Replacement
(sustain the current biz)
Growth engines
Business Model
Management & Organization
Business Process
Product & Service
Technology & Science
Marketing & Advertising
INNOVATION

Design is much more than just Product …
CUSTOMER JOURNEY/EXPERIENCE
Interface with Brand/Offering
Digital-Support / Physical Space
BRANDING
Image/Positioning
communication
PRODUCT DESIGN
Product/Service
Hard
USAGE / INTERFACE
Product/Service
Soft/Pack
Feelings
Connection
Story
Message

AVENTIAM a n a g e m e n t & I n n o v a t i o n
Thank You !
Just an abstract for more info please contact : b.pittet@aventia.biz

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