Central Department Store Report

1
Central Department Store
Submitted to
Mr. Ryan Fuderogaya
Submitted by
Miss. Thitiporn Kasiwattanawut IBA.4/57 No. 115710509149-7
Mr. Supachok Sungrugsa IBA.4/57 No. 115710509155-4
Miss. Anutida Barahem IBA.4/57 No. 115710509157-0
Miss. Nudda Kanbaiya IBA.4/57 No. 115710509162-0
Miss Anussara boontim IBA.4/57 No. 115710509164-6
Mr. Treeluck Kumnertnoppaluck IBA.4/57 No. 115710509172-9
Miss Yuparut Suksuwanon IBA.4/57 No. 115710509178-6
Miss Ruttikan Kunsuwan IBA.4/57 No. 115710509182-8
Miss.Wipada Janpholngam IBA.4/57 No. 115710509184-4
Miss. Wuttiwadee Sukdech IBA.4/57 No. 115710509187-7
Miss. Panida Senakhan IBA.4/57 No. 115710509196-8
Miss. Wilawal Santitamtong IBA.4/57 No. 115710509199-2
This report is a part of English for Business Correspondence
2nd semester, 2015
Faculty of Business Administration
Rajamangala University of Technology Thanyaburi

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Table of contents
List of Illustrations………………………………………………………………III
Executive Summary……………………………………………………….....…..1
Determining Central’ Perceptions of the Determining Industry...………...……..5
The Problem……………………………….………….…………………...……5
The Purpose………………………………………….……………………….....5
Scope of analysis………………………………….…………….………............6
Delimitations……………………….……………………………...……………6
Limitations….………………………………………………………………......6
Definitions of terms ….………………………………………………..……….6
How the study was Conducted……………………………………….…………..7
Secondary Data………….………………..…………………………..……8
Profile Central……………………………………………………….8
Daily Quote…………………………………………………………10
Historical Trading…………………………………………………..11
Company Highlights (Table) ………………………………………13
Company Highlights (Graph)………………………………………14
Financial Statement……………………………………………........15
Statement of Comprehensive Income ……………………………...18
Statement of Cash Flow …………………………………………….20
Notes to The Financial Statement…………………………………...23
Major Shareholder…………………………………………………..27
Rights & Benefits ……………………...……………………………29

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Consolidated Operational and Financial Highlights ……………….31
Currently, The Projects under the Management of CPN and Its
subsidiaries………………………………………………………….33
The Future Project ……………………………………………….…34
Organization Chart………………………………………………….36
Data Analysis……….………………………………………………….......37
Profile Central……………………………………………………….37
Daily Quote…………………………………………………………39
Historical Trading…………………………………………………..40
Company Highlights (Table) ………………………………………42
Company Highlights (Graph)………………………………………43
Financial Statement……………………………………………........44
Statement of Comprehensive Income ……………………………...46
Statement of Cash Flow …………………………………………….48
Notes to The Financial Statement…………………………………...51
Major Shareholder…………………………………………………..54
Rights & Benefits ……………………...……………………………56
Consolidated Operational and Financial Highlights ……………….58
Currently, The Projects under the Management of CPN and Its
subsidiaries………………………………………………………….60
The Future Project ……………………………………………….…61
Organization Chart……………………………………………….…64
Summary ………...…………………………………...………………………...…65

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References………………...………………………………………………………IV
List of Illustrations
Chart 1. Company Highlights Graph(Secondary Data)…………………………14
Chart 2. Revenue Breakdown by Bussiness(Secondary Data)……….….………6
Chart 3. Company Highlights Graph(Data Analysis)……………………….……7
Chart 4. Revenue Breakdown by Bussiness(Data Analysis) …………………......7

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Executive Summary
Central Group of Companies There is a family business founded name Tiang Chirathivat,
Executive Chairman & CEO named Toss Chirathivat. Made in the retail industry. The product on
the Shopping centers, department stores, restaurants, and hotels, where the bulk of our products
are focused on the mall. It is something that people can recognize and widely business to
expansive, including in the international nation and local.
The Central Group is interested in expanding into foreign countries. Aims to develop
long-term business. Want to create a universal product. And further strength to the international
market, such as the planned expansion of the region of Southeast Asia and Europe, the Central is
to focus on it because of business development with leading economic Thailand move forward
together. Which has excellence the branding, people, synergy and create one of the leading retail
and Thailand to the world the concept of "ONE GROUP"
Foreign business branches, as follows:
 Malaysia Central Plaza Ice city at Shah Alam of Selangor city
 Indonesia Grand Opening at Jakarta
 Vietnam Robinson at Hanoi, Ho Chi Minh
 Chinese Central at Hangzhou of Zhejiang city
The department store was purchased in Europe
 Denmark ILLUM at Copenhagen
 Italy la Rinascente at Rome, Milan
 Berlin The KaDeWe at Germany
 Munich Oberpollinger at Germany
 Hamburg Altair House at Germany

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Central Group has seen the important of expansion due to consumption has increased, so
Central Group has distribution and services into another region in Thailand which are as follows.
• Central Plaza (Lardprao, Ramindra, Bangna, Pinklao, Chiangmai Airport, Rama2,
Rama3, Rattanathibet, Chaengwattana, Udon Thani, Chonburi, KhonKaen, Chiang Rai,
Phitsanulok, Grand Rama9, Surat Thani, Lampang, Ubonratchathani, Salaya, Rayong, and
Central Plaza Westgate)
• Central Center Pattaya
• Central Festival (Pattaya Beach, Chiangmai, Hatyai, Samui, East Ville)
• Central (World, Phuket)
The biggest shopping mall is Central World.
Leadership modernization leadership services are a leading business department store.
This is The Central
Founded in 1947: The store building half the building, half – timbered 2 floors and 1 unit future
is Soi CharoenKrung Book Distributors including clothing shoes, cosmetic Local product and
import product
Founded: Tiang Chirathiwat
Headquarters Central Group: 22 Centralchidlom 15 floors. Soi Somkid R.Ploenchit S.Lumpini
D.Phathumwan Bangkok.

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Executive office Building
1.Central Plaza Lardprao Retail Tower.
2. Central Plaza Pinklao Tower A
3. Central Plaza Pinklao Tower B
4.The offices at Central Bangna
5.The offices at Central World
6.Central Plaza Chaengwattana Tower
Central Group
- Administration Branch
- Decentralization of power
- Distribution
- Condition investment
- Pricing and Promotion
- Manager builds point of interest in branch
- Tax deadline
- Seed personal
Central shopping mall
- Service and Product
- Events in Branch
- Consumer protection

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In the local and international management group's central focus is to become a global
retail industry is planning to lead management objectives clear and perfect. As a result, known as
the Central Group of the society.

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Chapter 1
Central Department Store
Determining the Determining Industry
The Central group is the retail industry and shopping malls. In various provinces in Thailand,
First opened in 1947
The Problem
Because this is a new project, making operational costs increased in management more highly
than revenues of the company that makes a decreased profit when compared from the year
before. In the field of competition, there are shopping malls competitors located nearby Central
Department store, and each has different strengths to another item in the entire Central
Department store has a relatively high price, It makes the customer change to target onto the
other department store have lower price of goods
The Purpose
The main purpose of a company is to take money from investors (their creditors and
shareholders) and generate profits on their investments. Creditors and shareholders carry
different risks with their investments, and thus they have different return opportunities. Creditors
bear less risk and receive a fixed return regardless of a company's performance (unless the firm
defaults). Shareholders carry all the risks of ownership, and their return depends on a company's
underlying business performance. When companies generate lots of profits, shareholders stand to
benefit the most

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Scope of Analysis
1 Which of business has a joint venture with Central department store?
2. Central expanded department store Where to go? How to expanded?
3 Location of the head office located?
In addition to that case. We also study more about the strategy and profit of Central department
store
Delimitations
Central group's business model is a family business that is passed from generation to generation.
Which is regarded as the country’s top business leaders? In the investment industry the range of
activities such RETAIL, Shopping malls, Real Estate, Brand Management, Hotels, and Resorts,
as well as Food servicing businesses.
Central Group has expanded both domestically and abroad. In other countries, it is focused
towards Asia. Thailand has an important role in ASEAN.
Limitations
Study on the operation of the Central department store, which has expanded both domestically
and internationally. In the expansion of Central department stores is more popular make income
in intense work of business increased. Include the other businesses into a joint venture with
Central department store.
Definitions of terms
For the purpose of this study, the term family-owned identifies respondents which the family
business within Chirathivat family; the term shareholder identifies respondents who invest in
business with a company; the term long-term identifies respondents from the investment business
at least 5 years.

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How the study was conducted
Name ID Student Conducted
1.Miss Thitiporn
Kasinwattanawut
115710509149-7 Arrange of data and search
the data.
2. Mr. Supachok Sungrugsa 115710509155-4 Search the data.
3. Miss. Anutida Barahem 115710509157-0 Arrange of data and
checking grammar.
4. Miss. Nadda Kanbaiya 1157105091 Translate meaning and
search the data.
5. Miss. Anussara Boontim 115710509164-6 Translate meaning and
search the data.
6. Mr. Treeluck
Kumnertnoppaluck
115710509172-9 Search the data.
7. Miss. Yuparut Suksuwanon 115710509178-6 Checking grammar and
search the data.
8. Miss. Rattikan Kunsuwan 115710509182-8 Search the data.
9. Miss. Wipada Janpholngam 115710509184-4 Search the data.
10. Miss. Wuttivadee Dejsook 115710509187-7 Explain task for friend
search the data.
11. Miss. Panida Senakhan 115710509196-8 Search the data.
12. Miss. Wilawal Santitamtong 115710509199-2 Planning of tasks and
search the data.

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Secondary Data
Profile Central
This is Trading of Central , Dividend Policy and Board of directors include chairman,
chief, executive, officer, president, director, an independent director, audit and committee.
(The Stock Exchange of Thailand,2016,March)

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In Profile Central advert to keynote are a trading statistic, shares detail, dividend policy
and latest board.

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Daily Quote
Trading has a risk investment but it’s a high reward. Investment risk interested carefully
before investing.( The Stock Exchange of Thailand,2016,March)
The stock has changed over time. We should follow the fluctuations of the stock over
time. Should view the results of a retrospective.

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Historical Trading
This schedule is table about the price of the company (up-down) last 2-3month, we can
take this data to planning for business Example: forecast.( The Stock Exchange of
Thailand,2016,March)

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This data from the company, the total value is not secure, now price be in line for good
but last 3 week is satisfiable.

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Company Highlights (Table)
Results are revenues from sales of goods and services each year. In the financial account
to develop a better next year.( The Stock Exchange of Thailand,2016,March)
From the table is showing about financial data, financial ratio and the important statistic
that is company’s revenues

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Company Highlights (Graph)
This is a financial statement each year showing off a graph which has as an account of
important activities, financial, ratio, and statistics.( The Stock Exchange of
Company highlight (graph), it helps you easy to understand. The graph is showing about
financial data, financial ratio that like a company highlight (table)

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Financial Statement
It has detail about Assets, Liabilities, and shareholder’s equity. (The Stock Exchange of
Thailand,2015)

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The Financial statement is a formal record of the financial activities and position of a
business, person, or other entity.

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Statement of Comprehensive Income
The following data. As the information a list of the statement of comprehensive income.
Represents to the income, expenses, profit. (The Stock Exchange of Thailand,2015)

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Central Department Store has the profit and cost of management procedures. The
company needs to know the investment budget, income and profit each year, which is the closing
account in on 31 December every year.

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Statement of Cash Flow
Cash flow statement is a financial statement show the changes of business cash at any
one time. It shows the acquisition and use of cash and cash equivalents of three main activity are
operating activities investment activities and financing activities. Allows users to assess the
operating performance. Especially the ability of repayment of debt. The cash flow from
operation activities of CPN uses indirect methods. By this way will start from the profit or loss
net. Then improve on the list, not cash. Then to adjust the list isn't operating activities but was a
total profit accounting principles and will improve with the changes of the assets and liabilities
related to the black silver work normally. The cash flow statement of CPN appears in the
information below.( The Stock Exchange of Thailand,2015)

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From the information of cash flow statement of CPN recorded and analyzed the money
was intact and clear. Which is good for business very much. Because CPN can lead to data
analysis and business planning to develop effective and useful for business as much as possible.

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Notes to The Financial Statement
A presentation of the financial statements of the Central Group , and listed on the Stock
Exchange of Thailand.( The Stock Exchange of Thailand,2015)
General information
Central Pattana Public Company Limited, the “Company”, is incorporated in Thailand and has its
registered office at 999/9 Rama I Road, Patumwan, Patumwan, Bangkok 10330.
The Company was listed on the Stock Exchange of Thailand in March 1995.
The principal businesses of the Company are to invest in developing new projects, manage projects
and earn income from property management. Details of the Company’s subsidiaries and funds,
associates, joint ventures entities and related parties as at 31 December 2015 and 2014 are
additionally given in notes 4, 9, 10 and 11. Details are as follows:
Type of Country of Ownership interest
Name of entity business
incorporati
on 2015 2014
(%)
Direct subsidiaries
Central Pattana Rama 2 Co., Ltd. (1) Thailand 100.0 100.0
Central Pattana Chiangmai Co.,
Ltd. (1) (2) (4) Thailand 100.0 100.0
Langsuan Realty Co., Ltd. (3) (6) Thailand 100.0 100.0
Central Pattana Rattanathibet Co.,
Ltd. (1) (2) (4) Thailand 100.0 100.0
Central Realty Service Co., Ltd. (2) Thailand 100.0 100.0
Central Food Avenue Co., Ltd. (4) Thailand 100.0 100.0
Central World Co., Ltd. (1) (2) (4) (7) Thailand 100.0 100.0

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incorporati
on 2015 2014
(%)
Central Pattana Chonburi Co.,
Ltd. (1) (2) (4) Thailand 100.0 100.0
CPN Residence Co., Ltd.
(formerly CPN Construction
Management Co.,Ltd..) (3) Thailand 100.0 100.0
Central Pattana Development Co.,
Ltd. (1) (2) (4) Thailand 100.0 100.0
CPN Global Co., Ltd. (6) Thailand 100.0 100.0
Central Pattana Nine Square Co.,
Ltd. (1) (2) Thailand 93.3 93.3
Central Pattana Khon Kaen Co.,
Ltd. (1) (2) (4) Thailand 78.1 78.1
CPN Pattaya Co., Ltd. (1) (2) (4) (7) Thailand 100.0 100.0
CPN Learning Center Co., Ltd. (9) Thailand 100.0 100.0
CPN Rayong Co., Ltd. (1) (2) (4) Thailand 100.0 100.0
CPN Korat Co., Ltd.
(formerly Korat Land Owner
Co.,
Ltd.) (1) (2) (4) Thailand 100.0 100.0
Indirect subsidiaries
Bangna Central Property Co.,
Ltd. (1) to (5) Thailand 99.9 99.9
Global Retail Development &

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incorporati
on 2015 2014
(%)
Investment Limited (6) Hong Kong 100.0 100.0
Global Commercial Property
Limited (6) Hong Kong 100.0 100.0
Central (Shanghai) Management
Consulting Co.,Ltd.
(registration of
the dissolution) (8) China - 100.0
CPN Complex Co.,Ltd. (1) (2) Thailand 99.9 99.9
CPN City Co.,Ltd. (6) Thailand 99.9 99.9
CPN Residence Khon Kaen Co.,
Ltd. (3) Thailand 99.4 -
C.S. City Co., Ltd. (1) Thailand 100.0 -
CPN Ventures Sdn. Bhd. (8) Malaysia 100.0 100.0
CPN Real Estate Sdn. Bhd. (6) Malaysia 100.0 100.0
CPN Malls Malaysia Sdn. Bhd. (6) Malaysia 100.0 100.0
Central Plaza i-City Malls
Malaysia Sdn. Bhd. (6) Malaysia 100.0 -
Central Plaza i-City Sdn. Bhd. (6) Malaysia 100.0 -

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Type of business
(1) Construction of office buildings and shopping centers for rent
(2) Provision utility services in shopping centers
(3) Construction of residential and shop houses for rent
(4) Sales of food and beverage
(5) Operator of play land and water theme park on shopping centers
(6) Investment in real estates
(7) Hotel business
(8) Real estate management consulting and corporate services
(9) Training service and personnel development
Formal table Details of the Company's subsidiaries and funds. Take ownership interest
ofvthev2 years compared. These two years are very balanced.

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Major Shareholder
The company set the Mistral Group shareholders , many of whom see table below is a list of all
shareholders of the company Central Group . ( The Stock Exchange of Thailand,2015)

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Formal table major Shareholders show about the major shareholders. Each holds a
different Shares.

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Rights & Benefits
Central Group, Centara, Grand Hotel has meeting rooms for customers( The Stock Exchange of

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Agenda table shows the meeting of the central agenda as well agenda , book closing date
, dividend per share(baht) , venue.

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Consolidated Operational and Financial Highlights
It is Consolidated Operational and Financial Highlights of Central. Expressed in the trek of
Multidimensional pale charts. There is office 2%, Hotel 4%, Food&Beverage 4%, Other Income
5 % and Retail 85%.( The Stock Exchange of Thailand,2015,March)

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Central have sharing Consolidated Operational and Financial Highlights to understand
the proportions at manage easier. The excluding interest income and dividend in total company

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Currently, The Projects under the Management of CPN and Its subsidiaries
This table lists the names of individual branches in Central Thailand ( The Stock Exchange of
The following table shows information about each subsidiary entail. In part to a major are
shopping complexes, food centers. In some subsidiaries are office buildings, Hotels, Residential
buildings.

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The Future Project
The Central Group has developed projects throughout the project to come to this is
CentralPlaza Nakhon si Thammarat and Central plaza Nakhon Ratchasima
CentralPlaza Nakhon si Thammarat
LOCATION: On highway 403, near Hua Thanon intersection of Ratchadamnoen Road, a
junction of various mass transit transportation.
SIZE: About 51 rai of land (CPN has the land ownership) with a total project area of 150,000
sq.m., of which CPN owns 125,000 sq.m. Consisting of Robinson department Store and anchor
tenants like Tops Market, Powerbuy, b2S, SuperSports, and OfficeMate, Sf Cinema the project
houses more than 300 leading Thai and international brand outlets and food outlets of various
styles. being an entertainment hub, featuring modern cinemas and an outdoor activity plaza in
front of the shopping complex, the project can accommodate more than 1,500 cars.
POTENTIAL: The project’s location is regarded as one with enormous potential in the province,
whose population exceeds 1.5 million, the most populous Southern province. With a gPP of over
139,000 Mb, Nakhonsithammarat is the economic/trade/investment gateway to the South,
accommodating AEC with its logistics hub, which also accommodates IMT-gT (Indonesia-
Malaysia-Thailand growth Triangle). The provincial airport is being upgraded to become a
customs airport. The province also
Domestic Projects
Houses the Southern Merchandise distribution Center - Thung Song, which provides rail
logistics for the upcoming AEC. The province offers many historical and natural tourist
attractions increasingly, drawing both domestic and foreign tourists, notably those from
Malaysia, which is bound to give local residents increasing revenue while related businesses are
bound to benefit. In addition, the overall residential market situation appears promising, buoyed
by the development of a transport grid and urban growth, thus leading to an investment boom,
high economic growth, more income to workers, not to mention more and more returning labor-
which implies a higher need for accommodation. Evident are an expansion of real-estate projects
by local and other investors; these projects look highly promising, which will open up new
opportunities for business development in emerging neighborhoods. CPN’s project therefore
accommodates the high purchasing power of target groups in the province as well as its
neighboring provinces- over 1.5 million Nakhonsithammarat residents and those living within
120 kilometers (one hour’s drive) in two provinces (Trang and Phatthalung), altogether more
than 2.7 million shoppers in addition to more than 1.7 million tourists a year.

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PROGRESS: Under construction. The project is planned for completion and inauguration in
2016.
INVESTMENT: About 1,900 Mb (excluding investment in Robinson department Store, which
is under the responsibility of Robinson department Store)
Annual Report 2015 Customer Centric 055
Central plaza Nakhon Ratchasima
LOCATION: On Mittraphap Road, in Nakhonratchasima city, Nakhonratchasima province.
sq.m., of which 270,000 sq.m. belongs to CPN. The project will house Central department Store
and anchor tenants like Tops Superstore, Powerbuy, b2S, SuperSports, OfficeMate and SFX
Cinema. The site will also house over 400 retail fashion boutiques of leading Thai and
international brands and be a meeting place for a gathering of family lifestyle restaurants, bar &
bistro, and outdoor Market. The project provides a large activity space inside and in front of the
store and a multipurpose convention center intended to be an activity center at the national level.
This new project is planned to become the state-of-the-art entertainment complex for children
and families, with parking space for over 3,500 vehicles.
POTENTIAL: The project is situated on a strategic site of Nakhonratchasima, a northeastern
economic hub with the highest gPP in the northeast. Nakhonratchasima sees rapid urban
Central plaza Nakhon Ratchasima
Growth and expansion of property projects, particularly housing projects. The province is
also regarded as one of the country’s prime industrial centers where the agricultural industry and
electronics and high-technology industries are located. It is a popular tourist attraction for over 7
million tourists a year. The project, therefore, targets the purchasing power of over 2.6 million
Nakhonratchasima residents and those from nearby Buri Ram and Chaiya Phum. having long
been the gateway to the Northeast, Nakhonratchasima has a geographical connection to 19
provinces in the region and some ASEAN economies. This is where the government’s mega-
projects are centered, including the Bangkok - Nakhonratchasima high-speed train, the Makawao
- Nakhonratchasima dual carriage railway, and bang Pa-In-Nakhonratchasima Motorway,
expected to be completed in 2020-2021.
2017.
INVESTMENT: About 5,200 Mb (excluding investment in Central department Store, which is
under the responsibility of Central department Store)

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To sum up The Future Project is central Plaza Nakhon si Thammarat and Central plaza Nakhon
Ratchasima the province offers many historical and natural tourist attractions. ( The Stock
Exchange of Thailand,2015,March)
Organization Chart
The organizational Chat shows the personnel management system. Position to work in a
system way.
c
An organization chart showing the distribution functions of each department have been
working systematically. The executive management of the company can easily and quickly make
a decision on the matter

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Data Analysis
Profile Central
This is Trading of Central, Dividend Policy and Board of directors include chairman,
chief, excusive, officer, president, director, independent director, audit and committee.

42
Trading Statistic (as of 22 mar 2016) have dividend yield 1.46% and market cap.
215,424.00 million Baht. From the picture you can see that listed share, paid-up and voting stock
minus treasury stock are equal by dividend policy not less than approximately 40 percent of its
operating net profit from consolidate financial statements and now, in the Central group have
latest board 12 person, 7 position.

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Daily Quote
Trading have a risk investment but it’s a high reward. Investment risk interested carefully
before investing.
According to above the daily quote to see that bid price is 48.75 and offer price is 49.00
which different just 0.25 percent. And the market status last is growing to 49.00 the result from the
volume of shares changing economy.

44
Historical Trading
This schedule is table about price of company (up-down) last 2-3month, we can take this
data to planning for business Example: forecast.

45
According to the historical trading table what can forecast future prices. If the price
discrepancy, it will affect the company's profit or commercial opportunities. The number is red
about price change to back or bad.

46
Company Highlights (Table)
Results are revenues from sales of goods and services each year. In the financial account
to develop a better next year.
The assets and the revenue as of 31/12/15 are highest the last years because the company
has a debtor, circulation and inventories that increase. To see that the assets is going up to
103,044.63 million baht.

47
Company Highlights (Graph)
This is a financial statement each year showing off a graph which has as account of
important activities , financial , raotio and statistics
The performance of Central is growing up in 2558 profits by 39.4% and income grows
9.3%.It compare to different graph in each year. To see that assets in 2015 go up to 103,044.63
million baht. But you can see that liability in 2012 grow than in 2013

48
Financial Statement
It has detail about Assets, Liabilities and shareholder’s equity.

49
Historical data of the company. The values of shares are up-down level by level in
countries where the economy will be in the middle of TAM. From the table to see that Total
assets 103,044.63 million baht.Total liabilities 56243.52 billion baht.Total shareholders ' equity
46801.12 million baht.

50
Statement of Comprehensive Income
The following data. As the information a list of statement of comprehensive
income. Represents to the income, expenses, profit

51
As of the closing account date.The Company's revenues from sales of goods and services
Ram 26,621.15 million baht, with a total expenditure of the cost of goods sold. Services and
Operations 16,664.19 million baht, the Company's net profit after tax was Baht 8,017.62 million
and earnings per share of 1.76 million baht, resulting Affairs Central Department Store is
growing more and more. Most revenue comes from expanded into different areas. And the cost
of the Company's ongoing business operations. The need to have measures to reduce costs.

52
Statement of Cash Flow
Statement of financial positions as of the financial statements the accounting students
ranking. Often, special attention, especially the cash account appears in this statement is
classified as one that represents that entity's liquidity.

54
The assets are on a par with 24000-28000 million baht since the year 2012-2015.
Liability has reduced spending during 2015, from 18,000 million baht to 14,000 million baht.

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Notes to The Financial Statement
A presentation of the financial statements of the Central Group , and listed on the Stock
Exchange of Thailand
General information
Central Pattana Public Company Limited, the “Company”, is incorporated in Thailand
and has its registered office at 999/9 Rama I Road, Patumwan, Patumwan, Bangkok 10330.
The Company was listed on the Stock Exchange of Thailand in March 1995.
The principal businesses of the Company are to invest in developing new projects, manage
projects and earn income from property management. Details of the Company’s subsidiaries and
funds, associates, joint ventures entities and related parties as at 31 December 2015 and 2014 are
additional given in notes 4, 9, 10 and 11. Details are as follows:
Type of Country of
Ownership interest
Name of entity business incorporation 2015 2014
(%)
Direct subsidiaries
Central Pattana Chiangmai Co., Ltd. (1) (2) (4) Thailand 100.0
100.0
Langsuan Realty Co., Ltd. (3) (6) Thailand 100.0
100.0
Central Pattana Rattanathibet Co.,Ltd.(1) (2) (4) Thailand 100.0 100.0
Central Realty Service Co., Ltd. (2) Thailand 100.0 100.0
Central Food Avenue Co., Ltd. (4) Thailand 100.0 100.0
Central World Co., Ltd. (1) (2) (4) (7) Thailand 100.0 100.0

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Central Pattana Chonburi Co.,
Ltd. (1) (2) (4) Thailand 100.0 100.0
CPN Residence Co., Ltd.
(formerly CPN Construction
Management Co.,Ltd..) (3) Thailand 100.0 100.0
Central Pattana Development Co.,
Ltd. (1) (2) (4) Thailand 100.0 100.0
CPN Global Co., Ltd. (6) Thailand 100.0 100.0
Central Pattana Nine Square Co.,
Ltd. (1) (2) Thailand 93.3 93.3
Central Pattana Khon Kaen Co.,
Ltd. (1) (2) (4) Thailand 78.1 78.1
CPN Pattaya Co., Ltd. (1) (2) (4) (7) Thailand 100.0 100.0
CPN Learning Center Co., Ltd. (9) Thailand 100.0 100.0
CPN Rayong Co., Ltd. (1) (2) (4) Thailand 100.0 100.0
CPN Korat Co., Ltd.
(formerly Korat Land Owner
Co.,
Ltd.) (1) (2) (4) Thailand 100.0 100.0
Indirect subsidiaries
Bangna Central Property Co.,
Ltd. (1) to (5) Thailand 99.9 99.9
Global Retail Development &
Investment Limited (6) Hong Kong 100.0 100.0
Global Commercial Property
Limited (6) Hong Kong 100.0 100.0
Central (Shanghai) Management

57
Consulting Co.,Ltd.
(registration of
the dissolution) (8) China - 100.0
CPN Complex Co.,Ltd. (1) (2) Thailand 99.9 99.9
CPN City Co.,Ltd. (6) Thailand 99.9 99.9
CPN Residence Khon Kaen Co.,
Ltd. (3) Thailand 99.4 -
C.S. City Co., Ltd. (1) Thailand 100.0 -
CPN Ventures Sdn. Bhd. (8) Malaysia 100.0 100.0
CPN Real Estate Sdn. Bhd. (6) Malaysia 100.0 100.0
CPN Malls Malaysia Sdn. Bhd. (6) Malaysia 100.0 100.0
Central Plaza i-City Malls
Malaysia Sdn. Bhd. (6) Malaysia 100.0 -
Central Plaza i-City Sdn. Bhd. (6) Malaysia 100.0 -
Type of business
(1) Construction of office buildings and shopping centers for rent
(2) Provision utility services in shopping centers
(3) Construction of residential and shop houses for rent
(4) Sales of food and beverage
(5) Operator of play land and water theme park on shopping centers
(6) Investment in real estates
(7) Hotel business
(8) Real estate management consulting and corporate services
(9) Training service and personnel development
Which Ownership interest 100% is the mostly direct subsidiaries. The Company’s major
shareholder during the financial year was Central Holdings Company Limited (26.2%
shareholding), which is incorporated in Thailand.

58
Major Shareholder
The company set the Mistral Group shareholders , many of whom see table below is a list
of all shareholders of the company Central Group

59
According to above the charts summarizes the Central Department Store is the major
shareholders about 60 of all shareholders 15 737 people, Tiang Chirathivat Real Estate
shareholder a maximum number of 67,523,190 shares, representing 5% to survey on this. most of
the major shareholders are the Chirathivat family, so the family has a netbook aloud to your
executive committee. Or propose ways of business The company has a dividend and the current
share price of 0.07 baht.

60
Rights & Benefits
Central Group, Centara, Grand Hotel has meeting rooms for customers

61
Dividend payments to shareholders in the company. The financial results of one year ago
that determines the profit dividend. Date of dividend and receive benefits based on a given date.

62
Consolidated Operational and Financial Highlights
It is Consolidated Operational and Financial Highlights of Central. Expressed in trek of
Multidimensional pale charts. There is office 2%, Hotel 4%, Food Beverage 4%, Other Income 5
% and Retail 85%.

63
The total revenue of the year 2016 with an average profit increase of more than previous
years. Because operators selling goods the lease sale in the Central so popular. causing profit,
entrepreneur and Central.

64
Currently, The Projects under the Management of CPN and Its subsidiaries
This table lists the names of individual branches in Central Thailand
Administration of CPN a majority of the revenue from the shopping center 80% of total
revenue. With branch offices and a hotel, a business that adds value. Skate park and help attract
visitors to a shopping center. A food court at the facilities. This is a space for the benefit and can
meet the needs of their clients.

65
The Future Project
The Central Group has developed projects throughout the project to come to this is
CentraLPlaza Nakhonsi Thammarat and Centralplaza Nakhon Ratchasima
Central Plaza Nakhonsi Thammarat
LOCATION: On highway 403, near hua Thanon intersection of Ratchadamnoen Road, a
junction of various mass transit transportation.
sq.m., of which CPN owns 125,000 sq.m. Consisting of Robinson department Store and anchor
tenants like Tops Market, Powerbuy, b2S, super Sports, and OfficeMate, Sf Cinema the project
houses more than 300 leading Thai and international brand outlets and food outlets of various
styles. being an entertainment hub, featuring modern cinemas and an outdoor activity plaza in
front of the shopping complex, the project can accommodate more than 1,500 cars.
POTENTIAL: The project’s location is regarded as one with enormous potential in the province,
whose population exceeds 1.5 million, the most populous Southern province. With a gPP of over
139,000 Mb, Nakhonsithammarat is the economic/trade/investment gateway to the South,
accommodating AEC with its logistics hub, which also accommodates IMT-gT (Indonesia-
Malaysia-Thailand growth Triangle). The provincial airport is being upgraded to become a
customs airport. The province also
Domestic Projects
Houses the Southern Merchandise distribution Center - Thung Song, which provides rail
logistics for the upcoming AEC. The province offers many historical and natural tourist
attractions increasingly, drawing both domestic and foreign tourists, notably those from
Malaysia, which is bound to give local residents increasing revenue, while related businesses are
bound to benefit. In addition, the overall residential market situation appears promising, buoyed
by the development of a transport grid and urban growth, thus leading to an investment boom,
high economic growth, more income to workers, not to mention more and more returning labor-
which implies a higher need for accommodation. Evident are expansion of real-estate projects by
local and other investors; these projects look highly promising, which will open up new
opportunities for business development in emerging neighborhoods. CPN’s project therefore
accommodates the high purchasing power of target groups in the province as well as its
neighboring provinces- over 1.5 million Nakhonsithammarat residents and those living within
120 kilometers (one hour’s drive) in two provinces (Trang and Phatthalung), altogether more
than 2.7 million shoppers in addition to more than 1.7 million tourists a year.
2016.

66
INVESTMENT: About 1,900 Mb (excluding investment in Robinson department Store, which
is under the responsibility of Robinson department Store)
Annual Report 2015 Customer Centric 055
Centralplaza Nakhon Ratchasima
LOCATION: On Mittraphap Road, in Nakhonratchasima city, Nakhonratchasima province.
sq.m., of which 270,000 sq.m. belongs to CPN. The project will house Central department Store
and anchor tenants like Tops Superstore, Powerbuy, b2S, SuperSports, OfficeMate and Sfx
Cinema. The site will also house over 400 retail fashion boutiques of leading Thai and
international brands and be a meeting place with a gathering of family lifestyle restaurants, bar &
bistro and outdoor Market Market. The project provides a large activity space inside and in front
of the store and a multipurpose convention center intended to be an activity center at the national
level. This new project is planned to become the state-of-the-art entertainment complex for
children and families, with parking space for over 3,500 vehicles.
POTENTIAL: The project is situated on a strategic site of Nakhonratchasima, a northeastern
economic hub with the highest gPP in the northeast. Nakhonratchasima sees rapid urban
Centralplaza Nakhon Ratchasima
growth and expansion of property projects, particularly housing projects. The province is also
regarded as one of the country’s prime industrial centers where the agricultural industry, and
electronics and high-technology industries are located. It is a popular tourist attraction for over 7
million tourists a year. The project therefore targets the purchasing power of over 2.6 million
Nakhonratchasima residents and those from nearby buri Ram and Chaiya Phum. having long
been the gateway to the Northeast, Nakhonratchasima has a geographical connection to 19
provinces in the region and some ASEAN economies. This is where the government’s mega-
projects are centered, including the bangkok - Nakhonratchasima high-speed train, the Mapkabao
- Nakhonratchasima dual carriage railway, and bang Pa-In-Nakhonratchasima Motorway,
expected to be completed in 2020-2021.
2017.

67
INVESTMENT: About 5,200 Mb (excluding investment in Central department Store, which is
under the responsibility of Central department Store)
According to Central Plaza Nakhonsri Thammarat has the investment about 1,900 million
baht. While Central Plaza Nakhon Ratchasima use to the investment about 5,200 million baht.
By 2 projects can make huge profits for the company.

68
Organization Chart
The organizational Chat shows the personnel management system. Position to work in a
system way.
Operations are split into different factions, each faction has unique duties. All to work
will have to be mentored and analyzed in a systematic way. Through various departments
Secretary will then be sent company secretary and to executive committee and will finally be
sent to the board of directors. The organization chart can help understand the structure of the
organization, authority and responsibility. The chain of command in the organization itself.

69
Summary
Overall retail business in 2015 growth rate was only 3.0% less than the market
anticipation of 6.0%. In the first half of the year, the consumer goods market had been affected
by domestic political troubles since 2014 impacting consumer confidence. Additionally, slowing
down Thai economy, decelerated disbursements of public investment, low price level of
agricultural products, and rising household debts have lowered the purchasing power of
consumers in the middle and low-income level, and delayed middle-to-high income level
consumer spending. However, in the second half of the year, the government gradually
announced economic stimulus measures including “Shopping for the Nation” campaign, in
which was successfully motivating customers to spend more, leading to positive retail market
growth rate in the last quarter of the year.
As the industry’s top market share, CPN launched three new shopping complexes this
year, namely CentralPlaza Rayong, CentralPlaza WestGate, and CentralFestival EastVille,
including the announcement of the CentralPlaza Nakhon Si Thammarat and CentralPlaza
Nakhonratchasima projects. Asset enhancement to existing shopping complexes included
CentralPlaza Pinklao and CentralPlaza Bangna while CentralFestival Phuket came under CPN
management in June 2015. Other entrepreneurs also launched new shopping centers, such as The
EmQuartier, including an additional section at Future Park Rangsit Shopping Center.

70
References
The Stock Exchange of Thailand. “Securities in Focus of Central company.” Assessed March
15, 2016.< http://www.set.or.th/set/companyprofile.do?symbol=CPN&ssoPageId=4>.
The Stock Exchange of Thailand. “Daily Quote.” Assessed March 16,
2016.< http://marketdata.set.or.th/mkt/stockquotation.do?symbol=CPN&ssoPageId=1>.
The Stock Exchange of Thailand. “Historical Trade.” Assessed March 16,
2016.< https://www.set.or.th/set/historicaltrading.do?symbol=CPN&ssoPageId=2>.
The Stock Exchange of Thailand. “Company Highlights (Table).” Assessed March 16,
2016.< https://www.set.or.th/set/companyhighlight.do?symbol=CPN&ssoPageId=5>.
The Stock Exchange of Thailand. “Company Highlights (Graph).” Assessed March 16,
2016.< https://www.set.or.th/set/companyfingraph.do?symbol=CPN>.
The Stock Exchange of Thailand. “Financial Statement.” Assessed March 16,
2016.< https://www.set.or.th/set/companyfinance.do?symbol=CPN>.
The Stock Exchange of Thailand. “Statement of Comprehensive Income.” Assessed March 16,
2016.< https://www.set.or.th/set/companyfinance.do?type=income&symbol=CPN>.
The Stock Exchange of Thailand. “Statement of Cash Flow.” Assessed March 16,
2016.< https://www.set.or.th/set/companyfinance.do?type=cashflow&symbol=CPN>.
The Stock Exchange of Thailand. 2016. Annual Report: Financial Statement Quarter .
http://www.set.or.th/set/newsdetails.do?newsId=14471126394043.
The Stock Exchange of Thailand. “Major Shareholder.” Assessed March 16,
2016.< http://www.set.or.th/set/companyholder.do?symbol=CPN&ssoPageId=6>.
The Stock Exchange of Thailand. “Right and Benefit.” Assessed February 16,
2016.< http://www.set.or.th/set/companyrights.do?symbol=CPN&ssoPageId=7>.

71
The Stock Exchange of Thailand. 2016. Annual Report: Annual Report 2015.
http://www.set.or.th/set/companyprofile.do?symbol=CPN&ssoPageId=4.

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