Impact Of Wal-Mart On Indian Retail Industry

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A STUDY ON IMPACT OF WAL-MART ON INDIAN RETAIL INDUSTRY
A project report submitted in partial fulfillment of the requirement for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION
Submitted by
ANTHONY JUDE ASHOK RAJ
REG.NO. 14BAU208
Under The Guidance Of
Dr. M.VIJAYA RAGUNATHAN
DEPARTMENT OF MANAGEMENT
March 2017

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DEPARTMENT OF MANAGEMENT
CERTIFICATE
This is to certify that MR. ANTHONY JUDE ASHOK RAJ is a confide student of III BBA,
Department of MANAGEMENT STUDIES bearing Reg. No. 14BAU208 has submitted his
project entitled “A STUDY ON IMPACT OF WAL-MART ON INDIAN RETAIL
INDUSTRY” in partial fulfillment of the requirement of the award of Degree in Bachelor in
business administration from Kodaikanal Christian College
Project supervisor Head of the Department
Chairman and Principal
Date: Examiner 1:
Place: Kodaikanal Examiner 2:

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Reg. No: I4BAU208
Class: III BBA
Department of management studies
Kodaikanal Christian College
Kodaikanal
DECLARATION
I hereby declare that the research work entitled “A STUDY ON IMPACT OF WAL-MART
ON INDIAN RETAIL INDUSTRY”, submitted by me in partial fulfillment of the requirement
for the degree of Bachelor in business administration, is a record of main research work done
by me during the period 2014-2017 in Kodaikanal Christian College and it has not previously
formed the basis for the award of any other degree, diploma or other similar titles.
Kodaikanal ANTHONY JUDE ASHOK RAJ
MARCH 2017 Reg. No: 14BAU208

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ACKNOWLEDGEMENT
First and foremost, I thank the almighty God, for bestowing me with good health and confidence
to complete the project on time.
I express my heartiest thanks to my parents and teachers for the support extended to me.
I am indebted to our chairman Dr. Sam Abraham, chairman and principal, Kodaikanal Christian
College for providing me adequate environment and facilities for the completion of my
dissertation.
I also thank Prof. Nedumaran R, Vice Principal for giving me necessary encouragement me, and
I would like to thank Prof. Ancy Sangeeta head of the department of Management, Kodaikanal
Christian College for the support, guidance and motivation throughout my research work.
I express my deep sense of gratitude to my guide for Dr. M. Vijaya Ragunathan
enthusiastically guiding, encouraging and editing my efforts and helping me in every step to
complete this dissertation successfully.
I also thank my dear friends for their encouragement and suggestions.
I once again give honor and glory to the God almighty for enlightening me to do my research
work successfully.

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TABLE OF CONTENTS
SL. NO CHAPTERS PAGE NUMBER
1 INTRODUCTION & DESIGN OF THE
STUDY
11-16
2 REVIEW OF LITERATURE 17-21
3 PROFILE OF THE COMPANY / STUDY
AREA, RESEARCH METHEDOLOGY
22-43
4 ANALYSIS AND INTERPRETATION OF
DATA
44-76
5 FINDINGS , SUGGESTION, CONCLUSION,
WEBILOGRAPHY & REVIEW
77-82
6 ANNEXURE 83-86

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S.NO. Title of the Tables & Charts Tables
&
charts
No
Page
No
1. Gender of respondents 4.1.1
Table 1
44
Bar chart showing the Gender of respondents 4.1.1
Figure 1
45
2. Respondents age 4.1.2
Table 2
46
Chart showing the age of respondents 4.1.2
Figure 2
47
3. Visited a venture of Wal-Mart in India or anywhere else 4.1.3
Table 3
48
Visited a venture of Wal-Mart 4.1.3
Figure 3
49
4. Wal-Mart is 4.1.4
Table 4
50
Wal-Mart Is 4.1.4
Figure 4
51
5. How do you purchase 4.1.5
Table 5
52
Purchase 4.1.5
Figure 5
53
6. Opinion about Wal-Mart 4.1.6
Table 6
54

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Opinion about Wal-Mart 4.1.6
Figure 6
55
7. Opinion about Indian retail stores 4.1.7
Table 7
56
Opinion about Indian retail stores 4.1.7
Figure 7
57
8. Wal-Mart a better option 4.1.8
Table 8
58
Better option 4.1.8
Figure 8
59
9. Impact of Wal-Mart on Indian Retail industry 4.1.9
Table 9
60
Impact of Wal-Mart on Indian Retail industry 4.1.9
Figure 9
61
10. Can Indian retailors compete with Wal-Mart 4.1.10
Table10
62
Compete 4.1.10
Figure10
63
11. What makes Wal-Mart more attractive 4.1.11
Table 11
64
Attractive 4.1.11
Figure11
65
12. How are Indian retailors affected 4.1.12
Table 12
66
Affected 4.1.12
Figure12
67
13. Do you think you can only find certain products with Indian
retailers and no with Wal-Mar
4.1.13
Table 13
68
Certain products 4.1.13
Figure 13
69

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14. Do you think Indian retail market has products that are 4.1.14
Table 14
70
Indian retail products 4.1.14
Figure14
71
15. Do you think Wal-Mart has made a difference in your
purchasing
4.1.15
Table 15
72
Difference in purchasing 4.1.15
Figure15
73
16. Expansion of Wal-Mart all over India 4.1.16
Table 16
74
Expansion of Wal-Mart 4.1.16
Figure16
75

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Introduction:
Wal-Mart stores Inc. doing business as Wal-Mart, is an American multinational retail
corporation that operates a chain of hypermarkets, discount department stores and grocery stores.
Headquartered in Bentonvillele Arkansas the company was founded by Sam Walton in 1962 and
incorporated on October 31, 1969. The company operates under the Wal-Mart name in the
United States and Canada. It operates as “Wal-Mart de Mexico y Centro America” in Mexico, as
“Asda” in the United Kingdom, as “Seiyu” in Japan, and as “Best Price” in India. Wal-Mart is
the world’s largest company by revenue, according to the Fortune Global 500 list in 2016 as well
as the biggest private employer in the world. It is also one of the world’s most valuable
companies by market value, and is also the largest grocery retailer in the U.S.
The world ‘Retail’ means to sell or be sold directly to individuals. The Indian retail industry is
now beginning to evolve in the line with the transformation that has swept other large
economies. It witness tremendous growth with the changing demographics and an improvement
in the quality of life of urban people. The growing affluence of India’s consuming class, the
emergency of the new breed of entrepreneurs and a flood of imported products in the food and
grocery space, has driven the current retail boom in the domestic market.
The concept retail which includes the shopkeeper to customer interaction, has taken many forms
and dimensions, from the traditional retail outlet and street local market shops to upscale multi
brand outlets, especially stores are departmental stores. Though at this moment, it is still
premature to say that the Indian retail market will replicate the success stories of names such as
Wal-Mart stores, Sainsbury and Tesco but at least the winds are blowing the direction of growth.
Wal-Mart is a vast change to the Indian society that brings hope to customers. The concept of
Wal-Mart is sales oriented and low cost, where customers would be greatly benefited. But it is a
threat to small retails because they are no match to retailers like Wal-Mart.
When it comes to big retailers in India, Wal-Mart is a heavy competition and a serious issue that
they should deal with. Because Wal-Mart’s strategies and Indian retailer’s strategies have vast
difference and this difference should be copied by the Indian retailer’s to retain and satisfy
customers.

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Early history of Wal-Mart:
Sam Walton’s original Five and Dime store in Bentonville, Arkansas now serving as the Wal-
Mart Visitor Centre .In 1945, a businessman and former J.C. Penney employee, Sam Walton,
purchased a branch of the Ben Franklin stores from the Butler Brothers. His primary focus was
on selling products at low prices to get higher-volume sales at a lower profit margin, portraying
it as a crusade for the consumer. He experienced setbacks, because the lease price and branch
purchase were unusually high, but he was able to find lower-cost suppliers than those by other
stores. He passed on the saving s in the product pricing. Sales increased 45 percent in his first
year of ownership to US$105,000 in revenue, which increased to US$140,000 the next year and
US$175,000 the year after that. Within the fifth year, the store was generating US$250,000 in
revenue. When the lease for the location expired, Walton was unable to reach an agreement for
renewal, so he opened a new store at 105 N. Main Street in Bentonville, naming it “Walton’s
Five and Dime”. That store is now the Wal-Mart Museum.
On July 2, 1996 Walton opened the first Wal-Mart discount city store at 719 W. Walnut street in
Roger, Arkansas. The building is now occupied by a hardware store and an antique mall, while
the companies “store #1”- since relocated to a larger discount store and now expanded to a super-
centre _ is located several blocks west at 210 W. Walnut street across Arkansas and reached
US$12.6 million in sales. In 1968, it opened its first store outside Arkansas, in Sikeston,
Missouri and Claremore, Oklahoma.
Joint venture of Bharti-Walmart:
 On November2006, Wal-Mart stores Inc. and Bharti enterprises Ltd. Signed a
memorandum of understanding (Mo U) to explore business opportunities in the Indian
retail industry.
 Bharti joint venture with Wal-Mart is for cash-and–carry stores (Wholesale)—which sell
products in bulk to other retailers.
 Bharti manages the front end, involving opening of retail outlet, while Wal-Mart takes
care of the back end operations, such as cold chain and logistics.
 Bharti-Wal-Mart operates stores in India under the brand name “Best Price Modern
Wholesale”.

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What brings Wal-Mart to India?
 Retailing in India is emerging as one of the largest industries, with a total market size of
S450 billion in 2012 and growing at a growth rate of 5%.
 A tremendous market Emergence of middle class.
 Consumer spending growing rapidly – 60% of Indian population is in age group of 20-30
& is more inclined towards modern Shopping.
 With the opening up of Indian Retail sector for FDI up to 51% Findings in multi-brand
retail, India is set to become hub of Multinational Retailers from across the Globe.
Competitors of Wal-Mart in India
NAMES CATEGORY TARGET SEGMENT
Big Bazaar (Future Group) Diversified Merchandise Middle Class
Pantaloons (Future Group) Apparels, Accessories Upper Middle Class + Lower
Middle Class
Shopper’s Shop Lifestyle Apparels, Accessories Mostly Upper Class
Star Bazaar (Tata Group) Diversified Merchandise Upper Middle Class+ Lower
Middle Class
Spencer’s More D Mart Merchandise Middle Class+ Upper Middle
Class

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NAME CATEGORY TARGET
SEGMENTS
COMMENTS
BIG BAZZAR (Future
Group)
Merchandise
diversified
Middle Class The Main
Competitors
PANTALOONS (Future
Group)
Apparels,
Accessories
Upper Middle Class +
Lower Upper Class
STAR BAZZAR (Tata
Groups)
Merchandise
(Diversified)
Upper Middle Class +
Lower Upper Class
String Backing By
TATA, Limited
Reach
SPENCER’S Merchandise Middle / Upper Middle
Class
Smaller Outlets,
Limited GrowthMORE
D.MART
SHOPPER’S STOP Apparels,
Accessories
Mostly Upper Class
(Corporate)
Strong Hold In
Metros, Good
Presence In Target
Segment
LIFE STYLE
Objectives:
 Impact of Wal-Mart on Indian retail industry.
 Significant strategy of Wal-Mart to attract customers.
 Costumers point of view about Wal-Mart.
 Contribution of Wal-Mart towards India.
 Wal-Mart and its Indian competitor.
Scope of the study:
 Pricing strategies of Wal-Mart to attract the customers.
 Wal-Mart’s focus on lower profit margin which leads to higher volume of sales.

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 Mission: To give the ordinary people the chance to buy the same thing as rich
people.
 Credit facilities offered by Mom and Pop stores.
 Threat & loss to small scale business due to Wal-Mart.
 Bharti Wal-Mart: Bharti to own retail shop under Wal-Mart franchise, which is a
wholesale cash & carry and backend logistics.
Limitations:
 This study is only focused on Wal-Mart.
 This study is only applicable in India.
 As part of the academic study it needs to be completed within a short period of time.
 The data collection method is done only through questionnaire.
Area of study:
The study area is going to be conducted in India
Source of data:
In this study we are going to use both primary & secondary data.
Sample size:
For this study I have used 80 respondents from different parts of India.
Statement of the problem:
The biggest advantage of Wal-Mart is that both rich and poor can purchase quality & variety
products under the same room. On the other hand it would be a disadvantage to small scale
business because they would lose their identity.

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Chapter scheme:
The following section gives a brief summary of the chapter presented in the study.
Chapter 1: Introduction & design of the study
The chapter gives a brief explanation about Wal-Mart and reason for venturing in India. The
reason for the objective of study, scope, limitation, area of study, sample size, statement of
problems is also discussed.
Chapter 2: Review of literature
The chapter provides review of the relevant literature of Wal-Mart & retail industry.
Chapter 3: Profile of company & Research methodology
The chapter provides the profile of the company and the research design, data types, sample size,
sample area, sampling procedure and sampling technique used in research methodology.
Chapter 4: Analysis and interpretation of data
The chapter presents the results of the statistical tools that have been used for the data that is
analyzed using percentage analysis with the objective of the study.
Chapter 5: Finding, suggestion & conclusion
In this chapter, the findings of the research & the discussions on the major findings of the study
are reported and conclusions are drawn.

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CHAPTER-II
Review of Literature

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Overview of the Retail Industry & Wal-Mart
1) Satish and Raju (2010) suggest that two segments exist in the Indian retail sector:
organized retail and unorganized retail. They hypothesize that India is the most
unorganized retail industry in the world. Malls, supercentres, and department stores make
up the organized retail segment while family-owned shops make up the unorganized
segment
2) Austin and Debnam (2006) estimate that small retailer family-owned shops or “kiranas”
comprise 98 percent of the Indian retail industry. Although kiranas represent the majority
of the industry, Satish and Raju (2010) assert that the retail industry is rapidly growing
due to several factors including opportunity in the organized retail segment, decreasing
real estate prices in India, an increase in consumer disposable income due to India’s
growing economy, and a recent increase in income spent on luxury items by the Indian
middle class.
3) Cultural values greatly influence where Indian consumers choose to shop. Despite
these valid factors of expected growth, Dholakia, Dholakia, and Chattopadhyay (2012)
contend that Indian consumers still prefer family-owned shops more than modern
retailers. They cite several factors including close relationships between storeowners and
primary customers, small size, familiarity of products, the employment of close friends
and family, lower prices, and special services such as credit lines and home delivery.
4) Dholakia (2012) argue that convenience is the most important factor to the Indian 9th
consumer because most consumers typically frequent stores every day for their daily
necessities and needs. Due to this frequency, small retailers are able to tailor their product
offerings more specifically to their customers, allowing the small retailers to build loyalty
within their community. The importance of these factors stems from Indian culture and
norms.
5) Khare (2012) concluded that Indian consumers may prefer small retailers due to the
cultural values of collectivism, femininity, and long-term orientation. Using Hoftstede’s

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Cultural Dimensions, Boeree (2007) asserts that these traits represent a culture in which
loyalty, cooperation, perseverance, and thrift are dominant practices. In addition to
cultural values, Khare asserted that age is a major factor for retail preference. He found
that older Indian consumers prefer modern retail stores because they often have more
time to travel, plan shopping trips, and spend time experimenting with different products.
In contrast, younger Indian consumers prefer small retailers due to the availability of
products and convenience of location and time, Furthermore, Khare contends that India’s
population is decreasing in age, indicating that small retailers will be more frequented by
the population or that organized retailers need to replicate the convenience factors of the
unorganized segment.
6) Sharma and Sharma (2011) studied the importance of corporate social responsibility to
the younger Indian population. Their research revealed that the growing youth population
(18-25 years old) is concerned with corporate social responsibility initiatives of
corporations and that these initiatives affect their perception of the corporations. The
following factors are the most important to the youth in regards to corporate social
responsibility: public welfare, environmental protection, sustainable development, and
labour welfare.
7) The changing landscape of the Indian economy will create new competition, causing both
domestic and foreign retailers to adapt. According to Golley and Tyers (2012), the
Indian labour force will grow substantially beyond 2030. They attribute this growth to
India’s young working age population and its declining fertility rate. In addition, as the
population shifts !11 towards a higher working age population, the number of dependent
children per working person decreases, increasing real growth per capita, and as the
labour force grows, output per capita also increases.
8) Recent economic reforms are conducive to Wal-Mart’s success in India. According
to Shin (2014), India has a history of public policy that safeguarded its local business
from global giants and promoted success and growth of local business. Since 1991, India

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has passed many economic reforms, loosening the restrictions on foreign direct
investment.
9) In his research, Bindal (2013) explained the effects of the newest economic reforms of
12 2013. Policy changes allowed foreign direct investment (FDI) up to 51 percent of
multi-brand retailers and up to 100 percent in single-brand retail. Despite these policy
changes, any FDI in the Indian retail sector will have to be approved by the government
and meet strict requirements. Furthermore, the policy specifies only 53 cities with a
population of at least one million in which foreign retailers are permitted to operate.
Control over FDI in each of these cities will be the responsibility of the state-level
governments. These policy changes are expected to increase the value of the organized
retail sector in India from $28 billion to $260 billion by 2020, over an 800 percent
increase.
10) Charles Fishman (2006) argues that Wal-Mart is “the world’s most important privately
controlled economic institution”. He defines the Wal-Mart Effect as the “suburbanization
of shopping”. This suburbanization includes 13 pressures on Wal-Mart’s competitors to
decrease wages, mergers of supplier companies, and the continuous practice of seeking
out and cutting unnecessary costs.
11) These savings even stem to those shoppers who never shop at Wal-Mart. Haussmann
and Ephraim (2007) conducted a study to discover the effect of Wal-Mart on its
competitors’ customers. They found that the arrival and presence of a Wal-Mart within a
town caused competitor grocery prices to decrease by 5 percent. In addition, Haussmann
and Ephraim (2004) included Wal-Mart’s prices in their CPI calculation and concluded
that the official U.S. inflation rate was overstated by 15 percent for all products.
12) Chattaraman (2009) found that the growing Indian middle class has also become more
selective and brand conscious. Indians are “time poor” and prefer to shop close to the
home at familiar retailers.

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13) Wal-Mart’s split with Bharti will halt multi-brand retail in India, but increase cash-and-
carry business. In accordance with the 2013 economic reforms in India, Wal-Mart entered
into a joint venture with Bharti Enterprises, an Indian retailer, in 2006 and split in
2013.Ryba cites several reasons for the split of the two retailers. First, he asserts that
Indian FDI policies were vague in defining “multi-brand” and “single-brand” retailing.
Second, Wal-Mart was under investigation in both the 17 United States and India for
bribery and illegal lobbying activities. Despite these setbacks, Ryba contends that Wal-
Mart will remain in India and conduct business as a cash-and-carry or wholesale
business. Wal-Mart must find a domestic retailer to enter into another joint venture in
order to operate as a multi-brand retailer once again.
14) Einhorn (2013) asserts that Wal-Mart’s split with Bharti Enterprises exposed weaknesses
in the Indian economic reforms. The intention of the reforms was to attract foreign
investors; however, the Wal-Mart situation showed the difficulties of penetrating the
Indian retail sector. He criticized India’s requirement that foreign retailers source at least
30 percent of their supply from local small- and medium sized suppliers. This regulation
prevents foreign retailers from acquiring the necessary quantities and desired inventory.
Furthermore, Einhorn hypothesizes that India will eventually change these regulations to
accommodate foreign retailers.

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CHAPTER-III
Profile of the Company

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Wal-Mart
What started small, with a single discount store and the simple idea of selling more for less, has
grown over the last 50 years into the largest retailer in the world. Today, nearly 260 million
customers visit our more than 11,500 stores under 63 banners in 28 countries and e-commerce
sites in 11 countries each week. With fiscal year 2016 revenue of $482.1 billion, Wal-Mart
employs 2.3 million associates worldwide – 1.5 million in the U.S. alone. It’s all part of our
unwavering commitment to creating opportunities and bringing value to customers and
communities around the world.
Our Business
Everyday low prices on a broad assortment - anytime, anywhere.
Every Day Low Price (EDLP) is the cornerstone of our strategy, and our price focus has never
been stronger. Today's customer seeks the convenience of one-stop shopping that we offer. From
grocery and entertainment to sporting goods and crafts, we provide the deep assortment that our
customers appreciate -- whether they're shopping online at Walmart.com, through one of our
mobile apps or shopping in a store. We currently operate three primary store formats in the U.S.,
each custom tailored to its neighborhood. Greg Foran is Wal-Mart U.S. President& CEO.
Working at Wal-Mart
A job at Wal-Mart means an opportunity to build a career. About 75% of our store management
teams started as hourly associates, and last year, we promoted about 200,000 people to jobs with
more responsibility and higher pay. In the U.S., the average, full-time hourly wage is $13.39.
Learn more about the opportunities and benefits we offer, as well as our commitment to hire
250,000 veterans.
Community Giving
Wal-Mart gives back to every community in which it serves. Learn more about the Wal-Mart
Foundation and our $2 billion commitment to fight hunger in the U.S.

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Environmental Sustainability
Wal-Mart is the largest onsite green power generator in the U.S. Learn more about our
sustainability initiatives in the United States and around the world.
Our Stores
Wal-Mart has stores in 50 states and Puerto Rico offering low prices on the broadest assortment
of products through a variety of formats including the Supercenter, Discount Store and
Neighborhood Market.
Distribution Centers
Wal-Mart’s 150+ distribution centers are hubs of activity for our business. Our distribution
operation is one of the largest in the world servicing stores, clubs and direct delivery to
customers. Wal-Mart transportation has a fleet of 6,100 tractors, 61,000 trailers and more than
7,800 drivers. The distribution center network ships general merchandise, dry groceries,
perishable groceries, along with other specialty categories to our consumers daily. There are 6
disaster distribution centers, strategically located across the country and stocked to provide rapid
response to struggling communities in the event of a natural disaster. Each distribution center is
more than 1 million square feet in size and employs 600+ personnel unloading and shipping over
200 trailers daily.
Every distribution center supports 90 to 100 stores in a 150+ mile radius.
Our Fleet
Wal-Mart is able to move goods to and from distribution centers because we maintain a private
fleet of trucks and a skilled staff of truck drivers. We think our team of drivers is the best in the
world. They're part of one of the largest and safest fleets, and every year they drive 700 million
miles to make millions of deliveries to our stores and clubs. Each driver averages around
100,000 miles annually-that's like driving around the world 4 times!

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Wal-Mart Truck Driver
Together with our truck drivers, we're constantly working to ensure that we're moving
merchandise in responsible, sustainable ways. Drivers follow the most efficient routes to their
destinations, and work to minimize the number of "empty miles" they drive. This way, we use
less fuel, we drive fewer miles and we maximize the merchandise we deliver while minimizing
our environmental impact. By reducing the "empty miles" driven and other optimization
techniques, Wal-Mart logistics hauled over 161 million more cases while only increasing miles
by 24 million, compared to last year. We improved the efficiency of our truck fleet by 87.4% in
2014 compared to 2005. Learn more about our sustainability efforts.
Wal-Mart International
Around the world, we help families save money so they can live better. We use our size and
scale to provide access to high-quality goods and fresh, nutritious food at everyday low prices—
while creating opportunities for our associates and small and medium-sized global suppliers. Led
by President & CEO David Cheese wright, Wal-Mart International has more than 6,200 retail
units, operating under 67 banners in 27 countries outside the United States. Our operations
stretch as far east as Japan, down south in Chile and everywhere in between with more than
800,000 associates serving more than 100 million customers every week. Read more about how
we operate around the world. Learn about some of our most important social, environmental and
company initiatives within each market we serve, as we bring value to customers and
communities.
 Africa
 Argentina
 Brazil
 Canada
 Central America
 Chile
 China
 India
 Japan

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 Mexico
Global e-Commerce
Innovative solutions for a personalized shopping experience, the world's largest retailer are also
the world's largest, fastest-growing and most dynamic ecommerce organization. Based in
California's Silicon Valley -- with operations in Bangalore, India and Sao Paulo, Brazil -- Wal-
Mart Global ecommerce leads all online and mobile innovation for Wal-Mart. With the best and
brightest technologists, including Wal-Mart Labs, we're creating a seamless experience that lets
customers shop anytime and anywhere using online, mobile, social and stores. Want to join the
team that's changing the way the world shops? Learn more about Wal-Mart careers.
Big data, social and mobile
Customer mobile app barcode scanner, Wal-Mart has some of the best data scientists and the
largest collection of commerce data in the world. We're using that, along with social insights, to
deliver a personalized shopping experience -- understanding not just what customers want and
need, but also where they want it and how they want to experience it. Mobile transforms the
retail experience by bringing together online and stores - putting power directly in the customers'
hands.
E-Commerce Websites Globally
Our largest website, Walmart.com, sees 45 million visits a month and is growing every year.
With our mobile apps, shipping options like Home Free, Site to Store, Pick up Today, Ship from
Store and Same Day Delivery, we're connecting the experience between online and U.S. stores.
Wal-Mart operates ecommerce websites in 10 countries:
 Walmart.com (in the United States)
 Argentina
 Brazil
 Canada
 Chile
 China

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 Japan
 Mexico
 South Africa
 United Kingdom
Where in the world is Wal-Mart?
Zoom and pan within the interactive map to select a country and learn more about each location,
including U.S. state details.
From our humble beginnings as a small discount retailer in Rogers, Ark., Wal-Mart has opened
thousands of stores in the United States and expanded internationally. Through this model of
expansion, which brings the right store formats to the communities that need them; we are
creating opportunities and bringing value to customers and communities around the globe.
Today, Wal-Mart operates over 11,500 retail units under 63 banners in 28 countries. We employ
2.3 million associates around the world –1.5 million in the U.S. alone
Executive Management
Doug McMillan
President and CEO, Wal-Mart Stores, Inc.
Greg Foran
President and CEO, Wal-Mart U.S.
David Cheese wright
President and CEO, Wal-Mart International
Rosalind Brewer
Executive Vice President, Soft lines and General Merchandise, Wal-Mart U.S.
Dan Bartlett
Executive Vice President, Corporate Affairs

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Michael J. Bender
Chief Merchandising Officer, Wal-Mart U.S.
Jacqui Canney
Executive Vice President and Chief Financial Officer, Wal-Mart U.S.
Don Frieson
President and CEO, Walmart.com
Richard Mayfield
Chief Operating Officer, Wal-Mart U.S.
Kathleen McLaughlin
Senior Vice President and Chief Sustainability Officer; President, Wal-Mart Foundation
Michael S. Moore
Executive Vice President, Supercenters – Wal-Mart U.S.
Julie Murphy
Executive Vice President, Neighborhood Markets – Wal-Mart U.S.
Enrique Ostalé
Executive Vice President and CEO – Wal-Mart Latin America, India and Africa;
Chairman of the Board of Directors, Wal-Mart Mexico and Central America.
Scott Price
Executive Vice President and Chief Administrative Officer – Wal-Mart International
Charles Redfield
Executive Vice President, Food, Wal-Mart U.S.

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Karen Roberts
Executive Vice President and General Counsel, Wal-Mart Stores, Inc.
Tony Rogers
Senior Vice President and Chief Marketing Officer of Wal-Mart U.S.
Gisel Ruiz
Executive Vice President, Wal-Mart U.S. People
Chris Sultemeier
Executive Vice President, Logistics, Wal-Mart U.S.
Karenna Terrell
Board of Directors
Strong corporate governance is essential for a successful business, and our board members
ensure Wal-Mart operates with integrity and accountability. Learn more about our corporate
governance policies and read our Statement of Ethics.
 Gregory B. Penner
 Chairman Wal-Mart Board of Directors - General Partner of MA drone Capital Partners
 James I. Cash, Jr.
 Lead Independent Director
 Pamela J. Craig
 Retired Chief Financial Officer of Accenture plc.
 Timothy P. Flynn
 Retired Chairman of KPMG International
 Tom Horton
 Senior Advisor, Warburg Pincus and Former Chairman and CEO of American Airlines
 Marissa A. Mayer
 President and CEO of Yahoo!, Inc.
 Doug McMillan

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 President and CEO, Wal-Mart Stores, Inc.
 Steven S Reinemund
 Retired Dean of Business and Professor of Leadership and Strategy at Wake Forest
University
 Kevin Systrom
 CEO and Co-Founder, Instagram
 S. Robson Walton (Rob Walton)
 Retired Chairman of the Board of Directors of Wal-Mart Stores, Inc.
 Steuart Walton
 CEO, Game Composites Ltd.
 Linda S. Wolf
 Former Chairman and CEO of Leo Burnett Worldwide, Inc. (“Leo Burnett”)
Our History
Since the first Wal-Mart store opened in 1962 in Rogers, Arkansas, we've been dedicated to
making a difference in the lives of our customers. Our business is the result of Sam Walton's
visionary leadership, along with generations of associates focused on helping customers and
communities save money and live better. This rich heritage defines who we are and what we do
today.
Sam Walton
Wal-Mart as we know it today evolved from Sam Walton’s goals for great value and great
customer service. “Mr. Sam,” as he was known, believed in leadership through service. This
belief that true leadership depends on willing service was the principle on which Walmart was
built, and drove the decisions the company has made for the past 50 years. So much of Wal-
Mart’s history is tied to the story of Sam Walton himself, and so much of our future will be
rooted in Mr. Sam’s principles. 
The Road to Wal-Mart
Sam Walton was born in 1918 in Kingfisher, Oklahoma. In 1942, at the age of 24, he joined the
military. He married Helen Robson in 1943. When his military service ended in 1945, Sam and

30
Helen moved to Iowa and then to Newport, Arkansas. During this time, Sam gained early retail
experience, eventually operating his own variety store. In 1950, the Walton’s left Newport for
Bentonville, where Sam opened Walton’s 5&10 on the downtown square. They chose
Bentonville because Helen wanted small-town living, and Sam could take advantage of the
different hunting seasons that living at the corner of four states had to offer. Inspired by the early
success of his dime store, and driven to bring even greater opportunity and value to his
customers, Sam opened the first Wal-Mart in 1962 at the age of 44 in Rogers, Arkansas.
Changing the Face of Retail
Sam's competitors thought his idea that a successful business could be built around offering
lower prices and great service would never work. As it turned out, the company's success
exceeded even Sam's expectations. The company went public in 1970, and the proceeds financed
a steady expansion of the business. Sam credited the rapid growth of Wal-Mart not just to the
low costs that attracted his customers, but also to his associates. He relied on them to give
customers the great shopping experience that would keep them coming back. Sam shared his
vision for the company with associates in a way that was nearly unheard of in the industry. He
made them partners in the success of the company, and firmly believed that this partnership was
what made Wal-Mart great. Sam Walton Receives Medal of Freedom. Sam waves to the crowd
while others clap in the background. As the stores grew, so did Sam's aspirations. In addition to
bringing new approaches and technologies to retail, he also experimented with new store
formats—including Sam's Club and the Wal-Mart Supercenter—and even made the decision to
take Wal-Mart into Mexico. Sam's fearlessness in offering lower prices and bringing Wal-Mart’s
value to customers in the U.S. and beyond set a standard for the company that lives on to this
day. His strong commitment to service and to the values that help individuals, businesses and the
country succeed earned him the Presidential Medal of Freedom, awarded by President George H.
W. Bush in 1992. It was during Sam's acceptance remarks that he articulated what would come
to be Wal-Mart’s official company purpose.
Working at Wal-Mart
Our people make the difference. That phrase started as a meeting theme in 1979 and it has long
been our way of thinking. We couldn’t serve our customers without the continued support of our

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greatest asset: our associates. So we’re proud to support them, too, by offering jobs at all levels –
and investing in our workforce through training and skills development so that entry-level jobs
lead to careers.
Opportunity & Advancement
A History of Advancement, an Opportunity to Succeed
Wal-Mart is a place of opportunity. Here, you can go as far as your hard work and talent will
take you. Our associates are building better lives for their families, and we’re proud to be a part
of their success stories. We offer competitive pay, health care and beneﬁts, as well as bonus
opportunities, merchandise discounts, and most of all, a chance to move up.
Did you know?
Wal-Mart is investing $2.7 billion over two years in higher wages, education and training.
More than 75% of our store management teams started as hourly associates, and they earn
between $50,000 and $170,000 a year — similar to what firefighters, accountants, and even
doctors make. Last year, we promoted more than 200,000 people to jobs with more responsibility
and higher pay. Over 300,000 associates have been with Wal-Mart for 10 years or more. Full-
and part-time associates are eligible for quarterly bonuses based on store performance. Last year,
associates earned more than $550 million in bonuses. Full- and part-time associates are eligible
for 15% tuition grants at American Public University. Wal-Mart offers scholarships to associates
and their dependents through the Wal-Mart Foundation. Wal-Mart associates can earn college
credit for work experience. Since the credit for prior learning program was launched in 2010,
Wal-Mart associates have qualified for more than $48 million in tuition cost and fee savings and
reduced their potential time in class by well over 2,500,000 hours. Above and beyond earning
college credit for work experience, Wal-Mart associates have enrolled for and completed more
than 65,000 college courses with APU.
Culture
Sam Walton founded Wal-Mart with the strong conviction that a retailer could help people save
money and live better. That continues to be why we're in business today — it's our purpose. Our

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culture is how we work together to fulfill that purpose. It's incorporated into every aspect of our
business.
Our Beliefs
Our beliefs are the foundation of our culture: service to our customers, respect for the individual,
striving for excellence and acting with integrity. Our adherence to these principles has created a
unique work culture at Wal-Mart. No matter where you go — to any of our stores and offices in
any of our brands around the world — our associates live these values.
 Service to our customers
 Respect for the individual
 Strive for excellence
 Act with integrity
 Service to Our Customers
 Smiling Associate with Customer at Checkout
Every associate — from our CEO to our hourly associates in local stores — is reminded daily
that our customers are why we’re here. We do our best every day to provide the greatest possible
level of service to everyone we come in contact with.
 Serve our customers by making them our first priority.
 Support our associates so they can best serve our customers.
 Give to the local community in ways that connect to our customers.
Respect for the Individual
From Wal-Mart’s earliest days as a small discount store, we have emphasized the importance of
respect for every associate, every customer and every member of the community. Value and
recognize the contributions of every associate. Own what we do with a sense of urgency, and
empower each other to do the same. Communicate by listening to all associates and sharing ideas
and information.

33
Strive for Excellence
A female associate reviews a grocery pickup order with a customer. The key to our success is
constantly looking for ways to improve ourselves and improve our business. We strive to lead
not just our industry, but also each other to the next level of success. Innovate by trying new
ways of doing things and improving every day. Model a positive example as we pursue high
expectations. Work as a team by helping each other and asking for help. Act with Integrity, our
beliefs are built on a foundation of integrity — our values of honesty, fairness and objectivity
guide how we apply these beliefs to the workplace.
We strive to:
 Be honest by telling the truth and keeping our word.
 Be fair and open when dealing with associates, suppliers and other stakeholders.
 Be objective by making decisions based solely on Wal-Mart’s interests while operating in
compliance with all laws and our policies.
Benefits
Benefits for health and financial well-being
Wal-Mart has a long history of providing health care and benefits to our associates, and we are
proud of the quality plans we offer, which are among the best in the retail industry.
Did you know?
Our most popular health care plan starts at only $23.20 per pay period – and includes an up-front
contribution of $250 to $1,000 to help pay for medical expenses. All of our eligible associates –
both full and part-time -- have affordable options that include no lifetime maximum, eligible
preventive care covered at 100% and an up-front contribution to help pay for medical expenses.
Walmart continues to pay on average, over 75% of the premium cost and 60% of total health
care costs for associates covered under our medical plans. Our comprehensive benefits plans also
offer to eligible associates:
Medical plans starting at $23.20 per pay period

34
 Dental plan
 Vision plan
 Coverage for domestic partners
Centers of Excellence Program – covers select spine and heart procedures, knee and hip
replacement surgeries and breast, lung and colorectal cancers – all at no cost to associates
Free access to nurse care managers and health care advisors. We provide $500 to $1,000 through
Health Reimbursement Plans and up to a $600 match in our Health Savings Account plan to help
pay for eligible network or non-network medical expenses. Resources for Living, a free
confidential counseling and health information service
 Company-paid life insurance
 Accidental death & dismemberment insurance
 Critical illness insurance
 Short- and long-term disability insurance
Business travel accident insurance
Financial Benefits:
401(k) retirement savings with matching contributions of up to 6% for eligible associates
Associate stock purchase plan with company match Wal-Mart Discount Card that offers a 10%
discount on fresh fruit, vegetables and regularly priced general merchandise at Walmart stores
Associate Discount Center that offers exclusive discounts on travel, cell phone services,
entertainment and other goods and services not available in Wal-Mart stores.
Careers
As the world’s largest retailer, Wal-Mart offers the opportunity for personal and professional
growth on an unprecedented scale. Here, you'll find the chance to impact the community you live
and work in, to innovate for the next generation of customers, and to build a career doing what
you love.

35
Ethics & Integrity
Global Ethics is responsible for promoting Wal-Mart’s culture of integrity. This includes
developing and upholding our policies for ethical behavior for all of our stakeholders everywhere
we operate. But perhaps most importantly, it includes raising awareness of ethics policies and
providing channels for stakeholders to bring ethics concerns to our attention.
Global Ethics:
Serves as a guide and resource for ethical decision making
Provides a confidential and anonymous reporting system
Leads a continuing ethics education and communication system
Ethics education
We promote integrity as an everyday behavior by building a globally consistent ethics education
experience for associates and integrating ethics content into existing functional-area training.
We've implemented a consistent education program in the U.S. and are continuing to expand e-
learning and instructor-led training around the world. David Cheese wright with international
associate at Shareholders 2015
Integrity in Action Award
The Integrity in Action Award program recognizes associates who demonstrate integrity through
consistent actions and words and inspire other associates to always do the right thing. By sharing
associate stories, the program fosters and sustains our culture of integrity that has and will
continue to drive our success. The Integrity in Action Award program is based on voluntary
nominations received from our associates. Global votes determine an award recipient from each
country for the most inspiring associate.

36
Indian Wal-Mart Company
About Us
Wal-Mart India owns and operates 21 Best Price Modern Wholesale stores offering nearly 5,000
items in a Cash & Carry wholesale format. The Best Price stores offer best prices with
unmatched convenience, choice, quality and hygiene.
Our Business
Overview
Wal-Mart India Private Limited is a wholly owned subsidiary of Wal-Mart Stores Inc., the
world’s leading retailer renowned for its efficiency and expertise in logistics, supply chain
management and sourcing. Wal-Mart India owns and operates 21 Best Price Modern Wholesale
stores in 9 States across India. The first store opened in Amritsar in May 2009. As a responsible
company, Wal-Mart India strives to improve the quality of life for employees, customers and
communities through financial contributions, in-kind donations and volunteerism. The company
supports initiatives focused on enhancing opportunities in skills training, environment
sustainability, women empowerment and community development. The company has a robust
‘Store of the Community’ program which encourages employees to volunteer in their local
communities.
Best Price Modern Wholesale store
Wal-Mart India Best Price Associates
The Best Price stores offer best prices with unmatched convenience, choice, quality and hygiene.
The mission of Best Price is "Enabling businesses to prosper…every single member". To enter
and purchase from Best Price stores, it is mandatory to become a member. Members can belong
to different business categories such as Resellers (‘Kirana Stores’); Offices and Institutions
(O&I); and Hotels, Restaurants and Caterers (HoReCa). Around 5,000 items, including food and
non-food items, are available at competitive wholesale prices by lowering cost of operations. A
typical Best Price cash-and-carry store spans over 50,000 square feet and sells a wide range of

37
fresh, frozen and chilled foods, fruits and vegetables, dry groceries, personal and home care,
hotel and restaurant suppliers, clothing, office supplies and other general merchandise items.
B2B E-Commerce
On 1st July, 2014, Wal-Mart India launched B2B e-commerce platform and extended it to its
Best Price store members (Kirana stores, offices and institutions and hotels, caterers and
restaurants & other business members), providing them with a convenient online shopping
opportunity. As an exclusive virtual store for its members in 19 cities, the e-commerce platform
provides a similar assortment of products, as well as special items.
Business Segments
Best Price caters to the needs of different business customers by providing relevant products and
solutions to individual segments. We cater to three broad categories of business segments
Reseller
 We cater to multiple sub segments of Resellers like
 Kirana stores
 Electronics and durable outlets
 Stationery shops
 Fruits and vegetable outlets
 Commodities shops, poultry, meat and fish shops
 Confectionery Shops
 Apparel & Accessories
Best Price offers relevant categories for these sub segments such as
 FMCG foods
 Non Food
 Apparel
 Electronics
 Stationery

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 Footwear
 Fancy items
 Staples
 Grocery
 Home Appliances
 Home Furnishing
 Fresh Meat
 Vegetables and Fruits
 Dairy & Confectionery and many more
Best Price offers good availability, competitive pricing and greater margins to help maximize
business profits for these segments. In addition, resellers can also benefit from easy payment and
delivery solutions.
Offices & Institutions (O&I)
Best Price caters to a large number of O&I members across our stores that includes several
Fortune 500 companies. We provide a customized assortment and services to
 Offices
 Schools and Colleges
 Hospitals
 Manufacturing Units
 Armed Forces
 Religious and Cooperative Organizations
Segments mentioned above can avail advantage of a wide range of assortment, transparent and
competitive prices and great member service. We offer a relevant assortment such as office
supplies, housekeeping products, electronics, general merchandise and requirements for canteens
like FMCG, commodity, grocery, etc. We also provide customized payment solutions to these
segments to provide greater convenience and enhance overall buying experience.

39
Hotels, Restaurants and Caterers
We cater to a large number of hotels, restaurants and caterers members across 21 existing
stores. We have a customized assortment and solutions to meet the needs of multiple sub
segments like
Hotels
 Restaurant and Dhabi’s
 Caterers
 Sweet Shops
 Bakers
Some of the star hoteliers and caterers are our prestigious members.
Members get the benefit of a wide range of products to suit their needs at competitive and
transparent prices, great shopping experience, and convenient payment and delivery solutions.
We also have a well-equipped and trained sales team who provide services to business members
at their doorstep to enhance their overall experience as Best Price members.
Leadership
Krish Iyer is President and CEO, Wal-Mart India. A long-term retail professional with global retail
experience, Krish brings significant management and leadership experience to his present role.
Krish Iyer
Krish has over three decades of rich experience in varied fields such as finance, marketing, retail &
general management. In the field of retail, he has gained significant experience over the last sixteen
yearsin variouscountriessuchasHong Kong,Philippines,Taiwan, Malaysia, Thailand, Japan and USA in
addition to India. He joined Wal-Mart International as a Senior Vice President in 2012. Prior to this, he
served as Managing Director, A.S. Watson Group, a leading international health, beauty and lifestyle
retailer.Duringhissix yearstenure atA.S.WatsonGroup,Krishhandledthe businessinThailand,Taiwan
and the PhilippinesasManagingDirector,andas Regional BusinessDevelopment Director and Regional
Director of Store Design and Development for Asia and Eastern Europe. Prior to that, Krish was
Managing Director and CEO of Pyramid Retail Limited. He started as Executive Director and CEO of

40
Pyramid Retail in April 1999. During his 7.5 years tenure, Krish was also CEO of Retail Business of
Pyramid Enterprises comprising of Shopping Malls, Department Stores, Supermarkets and
Entertainment Centers & Managing Director of Pyramid Retail. He successfully concluded an IPO in
December 2005. During this period he was also a member of several industry associations, notable
among them being the role of Founding Member of Retailers Association of India. He is currently a
member of the advisory board of Enacts India, an international nonprofit organization dedicated to
inspiring students to improve the world through entrepreneurial action. He is also the chairperson of
FICCI Retail & Internal Trade Committee and a member of the CII committee on MNCs. Krish has a
Bachelor’s of Commerce (Hons.) degree from the University of Mumbai, India. He is a Chartered
Accountant and an associate member of the Institute of Chartered Accountants of India. Krish lives in
Gurgaon. During leisure, he loves to read and spend time with his family.
Research Methodology
Research Methodology is a way to systematically solve the research problem. It is a science of
understanding research scientifically. Research methodology does not only include research
methods but also logic in the context of research study. In Methodology, researcher uses
different criteria for solving/searching the given research problem. Different sources use
different type of methods for solving the problem.
Data types and sources
Primary Data
Primary data collected so as to get first-hand information about a topic and for the purpose of
analyzing information. The collection of data is mainly through survey with the help of
structured questionnaires. Separate questionnaire is prepared for Primary data .Information that
you collect specifically for the purpose of your research project. An advantage of primary data is
that it is specifically tailored to your research needs. A disadvantage is that it is expensive to
obtain.

41
Secondary Data
Secondary data is the data that have been already collected by and readily available from other
sources. Such data are cheaper and more quickly obtainable than the primary data and also may
be available when primary data cannot be obtained at all.
Secondary data was collected through documentary research method. The secondary data is
mainly related with theoretical aspects, emerging trends of retailing and various concepts the
study.
Information is obtained from various sources like
i. Books
ii. Journals and Periodicals
iii. Newspapers and Magazines
iv. Internet
Sample Size
For collecting data for the research work, 80 numbers of respondents were
considered.
Sampling Area
Tiruchirapalli & Bangalore
The sample is divided into four different groups for two different
Cities
Sampling procedures
Primary & Secondary
Sampling Techniques

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Random sampling is the purest form of probability sampling. Each member of the population has
an equal and known chance of being selected. When there are very large populations, it is often
difficult or impossible to identify every member of the population, so the pool of available
subjects becomes biased.
Systematic Sampling
Systematic sampling relies on arranging the target population according to some ordering
scheme, a random start, and then selecting elements at regular intervals through that ordered list.
As long as the starting point is randomized, systematic sampling is a type of probability
sampling. It is easy to implement and the stratification can make it efficient, if the variable by
which the list is ordered is correlated with the variable of interest.
Panel sampling
Panel sampling is the method of first selecting a group of participants through a random
sampling method and then asking that group for the same information again several times over a
period of time. This longitudinal sampling-method allows estimates of changes in the population.
Target Group of Respondents
Indians

43
CHAPTER-IV
Data analysis & Interpretation

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4.1.1: Table 1: Respondents gender
SI.No Gender No of respondents Percentage
1 Male 42 52.5%
2 Female 38 47.5%
Total 80 100
Sources: Primary data
Inference:
There was a total of 80 respondents’ where 42 respondents where male and the remaining 38
respondents where female.
Result:
According to the result, majority of 52.5% respondents where male.

45
4.1.1: Figure 1: Bar chart showing the Gender of respondents
52.50%
47.50%
45.00% 46.00% 47.00% 48.00% 49.00% 50.00% 51.00% 52.00% 53.00%
Male
Female
Gender

46
4.1.2: Table 2: Respondents age
Sl.No Opinion No of respondents Percentage
1 18-25 36 45%
2 26-35 24 30%
3 36-45 9 11.25%
4 46-60 11 13.75%
Total 80 100
Inference:
Of the total 80 respondents about 36 respondents where in the age group of 18-25, 24
respondents where in the age group of 26-35, 9 respondents where in the age of 36-45 and the
remaining 11 respondents where in the age of 46-60.
Result:
According to the result majority of 45% respondents where adults.

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4.1.2:Figure 2: Chart showing the age of respondents
45%
30%
11.25%
13.75%
18-25 26-35 36-45 46-60
Age of the respondents
Age of the respondents

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4.1.3: Table 3: Visited a venture of Wal-Mart in India or anywhere else
SI.No Opinion No of respondents Percentage
1 Yes 60 75%
2 No 20 25%
Total 80 100
Inference:
A majority of 75% respondents have visited Wal-Mart even though it is not expanded all over
India but on the other hand 25% of respondents are either not aware or not interested on its
existence.
Result:
According to the result majority of 75% respondents says that they have visited a venture of
Wal-Mart in India or anywhere else

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4.1.3: Figure 3: Visited a venture of Wal-Mart

50
4.1.4: Table 4: Wal-Mart is
1 Extremely satisfied 17 21.25%
2 Slightly satisfied 27 33.75%
3 Neutral 23 28.75%
4 Dissatisfied 5 6.25%
5 No opinion 8 10%
Total 80 100
Inference:
A majority of 33.75% of respondents feels that Wal-Mart is slightly satisfying where as another
group of 28.75% says that its neutral serving the purpose but 21.25% of respondents feel that
Wal-Mart is extremely satisfying on the other side 10% of a small lot feels dissatisfied and the
remaining 6.25% has no opinion on it.
Result:
According to the result majority of 33.75% respondents says that they are slightly satisfied.

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4.1.4: Figure 4: Wal-Mart Is

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4.1.5: Table 5: How do you purchase
1 Online websites 13 16.25%
2 Direct shopping 29 36.25%
3 Mom and pop shop 14 17.50%
4 However possible 21 26.25%
5 Street vendors 3 3.75%
Total 80 100
Inference:
When it comes to purchasing 36.25% of respondents prefer direct shopping on the other side
26.25% of respondents would like to shop however possible where as 17.50% of respondents
prefer mom and pop shops but 16.25% like online shopping and the remaining 3.75% prefer the
old method of purchasing at street vendors.
Result:
According to the result majority of 36.25% respondents prefer direct shopping.

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4.1.6: Table 6: Opinion about Wal-Mart
1 Brand 26 32.50%
2 All needs at one stop 27 33.75%
3 Needs to be more organized 12 15%
4 Great place for shopping 2 2.50%
5 Just any other store 13 16.25%
Total 80 100
Inference:
The major opinion on Wal-Mart given by respondents are33.75% that is they feel that all needs
are at one stop where as 32.50% respondents feel that Wal-Mart is about the brand image on the
other side 16.25% feels that it’s just like any other store but 15% respondents feels that Wal-
Mart needs to be more organized and the balance 2.50% feels that it’s a great place to shop.
Result:
According to the result majority of 33.75% respondents says that it needs to be more organized.

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4.1.6: Figure 6: Opinion about Wal-Mart

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4.1.7: Table 7: Opinion about Indian retail stores
1 All needs at one stop 13 16.25%
2 Needs to be more organized 23 28.75%
3 Great place for shopping 28 35%
4 Expensive 6 7.50%
5 Not my choice 10 12.50%
Total 80 100
Inference:
A major opinion on the Indian retail stores shows that 35.00% of respondents feel that it is great
place for shopping on the other side 28.75% respondents feel that the Indian stores need to be
more organized, where as 16.25% feel that Indian retail stores have all needs at one stop and
12.50% feel that it is not their choice and the remaining 7.50% feel that the Indian stores are
expensive for purchasing.
Result:
According to the result majority of 35% respondents feels that Indian retail store is a great place
for shopping.

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4.1.7: Figure 7: Opinion about Indian retail store

58
4.1.8: Table 8: Wal-Mart a better option
1 Affordability 12 15%
2 Open 24/7 22 27.50%
3 Many to choose from 19 23.75%
4 Good quality 18 22.50%
5 Not a better option 9 11.25%
Total 80 100
Inference:
A majority of 27.50% respondents feel that Wal-Mart is a better option because of its 24/7
accessibility whereas 23.75% feel that it has many to choose from and on the other side 22.50%
feel that Wal-Mart has good quality products when compared to 15.00% feel it is affordable and
the remaining 11.25% feel that Wal-Mart is not a better option.
Result:
According to the result majority of 27.50% respondents thinks that Wal-Mart is a better option
because of its 24/7 accessibility.

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4.1.8: Figure 8: Better option

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4.1.9: Table 9: Impact of Wal-Mart on Indian Retail industry
1 Wal-Mart dominates 12 15%
2 Retailors loose customers 32 40%
3 Loss and wastage of goods 11 13.75%
4 No proper income 7 8.75%
5 It doesn’t make a difference 18 22.50%
Total 80 100
Inference:
When it comes to the impact of Wal-Mart on Indian retail industry majority of respondents
which is 40.00% feel that retailers loose customers whereas 22.50% feel that it does not make a
difference and on the other hand 15.00% feel that Wal-Mart dominates, 13.75% feel that there is
loss and wastage of goods for Indian retailers and the remaining 3.75% feel that there is no
proper income for the Indian retailers.
Result:
According to the result majority of 40% respondents feels that Indian retailors loose customers
due the impact of Wal-Mart.

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4.1.9: Figure 9: Impact of Wal-Mart on Indian retail industry

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4.1.10: Table 10: Can Indian retailors compete with Wal-Mart
1 Yes ,of course 24 30%
2 No, never 17 21.25%
3 Maybe in future 22 27.50%
4 They are already competing 11 13.75%
5 They need not compete 6 7.50%
Total 80 100
Inference:
Majority of respondents which is 30.00% feel that Indian retailers can compete with Wal-Mart
whereas 27.50% feel that maybe in future they might be able to compete and on the other hand
21.25% feel that Indian retailers can never compete, 13.75% feel that they are already competing
and the remaining 7.50% feel that the Indian retailers need not compete with Wal-Mart.
Result:
According to the result majority of 30% respondents say very confidentially that Indian retailors
can compete with Wal-Mart.

64
4.1.11: Table 11: What makes Wal-Mart more attractive
1 Free shipping 14 17.50%
2 Best shopping 11 13.75%
3 Availability of goods 19 23.75%
4 Cost efficient 25 31.25%
5 None 11 13.75%
Total 80 100
Inference:
Among the factors that makes Wal-Mart more attractive, the majority of 31.25% respondents
feel that the most attractive factor is that it is cost efficient than the Indian retailers whereas
23.75% feel it is attractive because of the availability of good on the other hand 17.50% feel it
because of its free shipping and the remaining two types of respondents one has nothing to say
about it and the other feels it has best quality.
Result:
According to the result majority of 31.25% respondents feels that Wal-Mart is more attractive
because of its cost efficiency.

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4.1.11: Figure 11: Attractive

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4.1.12: Table 12: How are Indian retailors affected
1 More pressure 11 13.75%
2 No stable income 9 11.25%
3 Need popularity 14 17.50%
4 Brand image 25 31.25%
5 Indian retailors are not affected 21 26.25%
Total 80 100
Inference:
When it comes to Indian retailers being affected by Wal-Mart, majority of 26.25% feel that
Indian retailers are not affected whereas 17.50% needs more popularity on the other hand 13.75
feels that Wal-Mart puts Indian retailers into pressure but 13.25% feels that Wal-Mart dominates
because of its brand image and the remaining 11.25% feels that Indian retailer’s income is
affected.
Result:
According to the result majority of 31.25% respondents says that Indian retailors are affected by
Wal-Mart due to its brand image.

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4.1.12: Figure 12: Affected

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4.1.13:Table 13: Do you think you can only find certain products with Indian
retailers and not with Wal-Mart
1 Yes 27 33.75%
2 No 14 17.50%
3 Sometimes 29 36.25%
4 Maybe 5 6.25%
5 Never 5 6.25%
Total 80 100
Inference:
On the comparison with Wal-Mart and Indian retailers with the availability of certain products,
majority of 36.25% respondents feels that certain products can sometimes only be found with
Indian retailers and not with Wal-Mart on the other side 33.75% respondents feel that certain
products can only be purchased with Indian retailers but 17.50% respondents does not feel so
whereas the remaining two respondents of 6.25% feels that you can never find certain products
with Wal-Mart and a few think there may be an availability.
Result:
According to the result majority of 36.25 % respondents feels that Indian products can
sometimes only be purchased in Indian retail store and not anywhere else.

69
4.1.13: Figure 13: Certain products

70
4.1.14:Table 14:Do you think Indian retail markethas products that are
1 Satisfactory 29 36.25%
2 Affordable 21 26.25%
3 Expensive 13 16.25%
4 Low quality 13 16.25%
5 I don’t purchase from Indian
retailors
4 5%
Total 80 100
Inference:
When it comes to Indian retailing 36.25% respondents feel that Indian retail marketing has
products that are satisfactory whereas 26.25% feel that it is affordable and on the other side the
two types of respondents that feels Indian retail market has products that are expensive and low
cost and the remaining 5% does not purchase from Indian Retailers.
Result:
According to the result majority of 36.25 % respondents are satisfied with the Indian retail
markets products.

71
4.1.14: Figure 14: Indian retail products

72
4.1.15: Table 15: Do you think Wal-Mart has made a difference in your
purchasing
1 Yes 25 31.25%
2 No 8 10%
3 Sometimes 21 26.25%
4 Maybe 14 17.50%
5 Never 12 15%
Total 80 100
Inference:
A majority of 31.25% feel that Wal-Mart has made a difference in their purchasing whereas
26.25% feels that it sometimes makes a difference, on the other hand 17.50% respondents never
purchased at a Wal-Mart store but 15% of respondents says that it makes no difference and the
remaining 10% feel that it never makes a change in their purchasing.
Result:
According to the result majority of 31.25 % respondents says yes proving that the fact that it
does make a difference.

73
4.1.15:Figure 15: Difference in purchasing

74
4.1.16: Table 16: Expansion of Wal-Mart all over India
1 Yes 14 17.50%
2 No 15 18.75%
3 Maybe 33 41.25%
4 No opinion 10 12.50%
5 Never 8 10%
Total 80 100
Inference:
In the opinion of expansion of Wal-Mart in India, the majority 41.25% respondents feel Wal-
Mart may expand in future whereas 18.75% feel that it should not be expanded in India, on the
other side 17.50% feel that Wal-Mart should definitely start more venture in India but 12.50%
shares no opinion and the remaining 10% strongly feel that Wal-Mart should never expand in
India.
Result:
According to the result majority of 41.25 % respondents feels that the expansion of Wal-Mart
can be done maybe in the future

75
4.1.16: Figure 16: Expansion of Wal-Mart

76
CHAPTER-V
Findings & Suggestions

77
Findings:
 The essential factors highlighted from the above analysis and interpretation is that Indian
retailers have been affected in many ways due to the expansion of Wal-Mart in India.
 The majority of respondents have given the opinion that the retailers lose their regular
customers and there have always been a loss and wastage of goods and major financial
drawbacks.
 Wal-Mart has always been a better option from the time it has ventured in India because
of its attractive qualities like:
 Affordability
 Quality & quantity
 Open 24/7
 Free shipping
 Many to choose from
 More organized
 Brand image
 As per survey majority of respondents feel that Indian retailers are being affected and a
few others feel that Wal-Mart doesn’t make a difference.
 The major draw backs of the Indian retailers mentioned by the respondents are poor
quality, need to be more organized, expensive and no proper availability of goods.
 Few impacts have also been unrecognized.
 Many respondents have also felt that the Indian retailers have started to compete with
Wal-Mart
 On the other hand some feel that they need not compete as they are not being affected
much and have their own customers.
 Many have felt that Indian retailors lose customers because of their poor quality goods,
because the goods they sell must be of the quality and quantity that the customers are
expecting.

78
 There are many ways in which the Indian retailers can improvise their standards and can
make profits without any wastage of goods.
 Indian retailers are not capable of buying bulk products as much as the Wal-Mart since
they are capable of a larger volume compared to the Indian retailers and so selling
products for a lesser price becomes difficult.
 Wal-Mart being a foreign company , has ventured in many places major cities of India
like Jammu and Kashmir, Amritsar, Punjab, Ludhiana, Punjab, Zirakpur, Bathinda, Agra,
Uttar Pradesh, Lucknow, Uttar Pradesh, Meerut, Kota, Rajasthan, Madhya Pradesh,
Bhopal, Indore, Raipur, Amravati, Aurangabad, Hyderabad, Andhra Pradesh, Guntur,
Rajahmundry.
 Indian retailers must be aware of the new products and must make sure to make them
available. They also need to make more endorsements to improve their brand image and
create a word of mouth among the customers.

79
Suggestions:
 Wal-Mart existence in India is even a big threat to huge Indian retailers.
 The existence of Wal-Mart is a threat to local vendors and small and growing retail
markets and since Wal-Mart does not concentrate on labour force, it does not make
big difference to India as it does not provide work to the Indians.
 The invasion of Wal-Mart is not a growth to the Indian economy but a flaw that
destroys emerging retailers. But from another point of view Wal-Mart provides the
comfort of purchasing at a lower cost compared to the other retailers
 But when it comes to certain small, medium or growing retailors Wal-Mart is a threat.
 Mom and pop shop an ever green shop for local, fast and nearest means of marketing
these shops are also put at risk by the huge face of Wal-Mart. But when it comes to
any urgent needs only these shops can meet the requirements.
 Wal-Mart being a foreign company , has ventured in many places major cities of
India like Jammu and Kashmir, Amritsar, Punjab, Ludhiana, Punjab, Zirakpur,
Bathinda, Agra, Uttar Pradesh, Lucknow, Uttar Pradesh, Meerut, Kota, Rajasthan,
Madhya Pradesh, Bhopal, Indore, Raipur, Amravati, Aurangabad, Hyderabad, Andhra
Pradesh, Guntur & Rajahmundry. They are still finding opportunities to expand in the
south.

80
Conclusion:
Wal-Mart which is a big hindrance for retailors in India makes one thing very prominent that is
its price and over flowing products that attracts all types of customers. But when it comes to
Indian retailors their strategy and trade mark is totally different compared to Wal-Mart, they
mostly concentrate on customer satisfaction and make their shopping experience more fun which
makes customers feel that it’s a great place for shopping.
When it comes to price Indian retailors are not able to compete with Wal-Mart because their
motto is SAVE MONEY, LIVE BETTER which reveals their concentration on reducing cost as
possible and since it it’s a huge market it can buy huge bulk products and sell it at a lower price.
Consumers are different and so to be successful, it is important for Wal-Mart to completely
understand their customers that to when the plan in entering countries like India. Wal-Mart has
always tried to keep their format in their international operations. Cultures that are similar to the
American culture or those that are highly influenced by the American culture have accepted this
format. To be successful in India, Wal-Mart will have to learn from Germany and South Korean
experiences, and make suitable changes to meet the need of Indian consumer.
If Wal-Mart is to be successful in India, it will need to compete not only on price, but also on
supply chain, Retail mix, Retail store format, Retail fixed cost, Competitors & Culture.

81
Webilography
 Rajeshni Naidu-Ghelani 30 Oct’ 12, “Why are Indian retailors afraid of Wal-Mart”,
www.cnbc.com Business news and finance.
 Jyoti Thottam 18, 2012, “How the entry of Wal-Mart and big retail chain will change
India”, www.world.time.com
 R Subramanian 5 Dec, 2006, “Indian retail market the Wal-Mart effect”,
www.m.economictimes.com
 Chandrahas Choudhury 24 July 2014, “Wal-Mart effect silences India’s new leaders”,
www.bloombergview.com
 Walter Loeb 10th 2013, “Wal-Mart : What happened in India”, www.forbes.com
 Brand Strategy (2006), “Indian retail: the Indian retail Bazaar”, Brand strategy November
6.
 Dickinson H, “India is emerging as real opportunity”, Marketing, November 16.
 Dutt E (2005), “Indian tops the 2005 global retail development index”, News India-
Times.
 Business Credit (2006), “Indian tops annual list of most attractive country for
international retail expansion”.
 Mukherjee A (2006), “Wal-Mart faces learning curve, rivals in India”, The Vancouver
Sun, December 4.

82
Annexure
Dear Respondents,
I am conducting a study on the impact on Wal-Mart on Indian retail industry among Indians.
Kindly spend your valuable time on filling the questionnaire. I assure that the information’s
collected will be used for my research purpose only and would be maintained with high
confidentiality.
Anthony Jude Ashok Raj,
Bachelor of business administration,
Department of management studies,
Kodaikanal Christian College,
Kodaikanal-624104
Name : ___________________________
1. Gender : ___________
2. Age : _____
3. Have you ever visited a venture of Wal-Mart in India or anywhere else?
a. Yes
b. No

83
4. Wal-Mart is:
a. Extremely satisfied
b. Slightly satisfied
c. Neutral
d. Dissatisfied
e. No opinion
5. How do you purchase your needs?
a. Online websites
b. Direct shopping
c. Mom and pop shop
d. However possible
e. Street vendors
6. What is your opinion about Wal-Mart?
a. Brand
b. All needs at one stop
c. Need to be more organised
d. Great place for shopping
e. Just any other store
7. What is your opinion about Indian retail stores?
a. All needs at one stop
b. Need to be more organised
c. Great place for shopping
d. Expensive
e. Not my choice

84
8. What makes Wal-Mart a better option?
a. Affordability
b. Open 24/7
c. Many to choose from
d. Good quality
e. Not a better option
9. What do you think is the impact of Wal-Mart on Indian Retail industry?
a. Wal-Mart dominates
b. Retailers lose customers
c. Loss and wastage of goods
d. No proper income
e. It doesn’t make a difference
10.Do you think Indian retailers can compete with Walmart?
a. Yes, of course
b. No, never
c. Maybe in future
d. They are already competing
e. They need not compete
11.What makes Wal-Mart more attractive than Indian retailing?
a. Free shipping
b. Best quality
c. Availability of goods
d. Cost efficient
e. None

85
12.What are the ways in which Indian retailers are affected by Wal-Mart?
a. More pressure
b. No stable income
c. Need popularity
d. Brand image
e. Indian retailers are not affected
13.Do you think you can only find certain products with Indian retailers and no with Wal-
Mart?
a. Yes
b. No
c. Sometimes
d. Never
e. Maybe
14.Do you think Indian retail market has products that are:
a. Satisfactory
b. Affordable
c. Expensive
d. Low quality
e. I don’t purchase from Indian Retailers
15.Do you think Wal-Mart has made a difference in your purchasing?
a. Yes
b. No
c. sometimes
d. never purchased at Wal-Mart
e. Makes no difference

86
16.Do you think Wal-Mart should expand all over India?
a. Yes
b. No
c. Maybe
d. No opinion
e. Never
Thank You

Impact Of Wal-Mart On Indian Retail Industry

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