This document provides tips and strategies for achieving three main goals for commercial websites: attracting new visitors, nurturing returning visitors, and turning both into customers. It outlines considerations for navigation, imagery, calls to action, content management systems, and ownership. Key recommendations include keeping navigation simple, using imagery to represent the business, including clear calls to action on every page, coding the site in WordPress for a content management system, and hosting the site independently to maintain ownership.

1. WEBSITE DESIGN, BY
CAPTAIN OBVIOUS

2. FIRST THINGS FIRST
Strategies for commercial
websites vary…

3. But there are three main goals
that should always
be the same:

4. 1. Attract new visitors

5. 2. Nurture visitors who return

6. 3. Turn both into customers

7. So, how can you
strive to reach those goals?

8. OUTLINE
•Navigation
•Imagery
•Calls to action
•Content Management System
•Ownership

9. NAVIGATION
Three words:
Keep It Simple

10. Yes

11. No

12. Tip: Don’t use words that readers might be
unfamiliar with.
Example:
Screws > Inclined planes wrapper helically around axes

13. IMAGERY
Always address the three Ws of website design through imagery:
Who you are
What you do
Who your target audience is

14. Tip: When it comes to imagery, we almost
always suggest a set of rotating images at the
top of the home page.
Example:
In the rotation, use no more than 5 images and include
a text overlay that describes each image.

15. CALLS TO ACTION
Closing is the goal, so don’t forget that the
consumer should constantly be reminded of how to
contact you. That way, when they decide to
hire/purchase, the process is simple.

16. Tips:
• Contact information should
be on every page
• Google maps should be included
on specific locations
• Include different calls to action
throughout site

17. CMS, AKA CONTENT MANAGEMENT SYSTEM
Your website should be coded in a CMS,
without exception.

18. What CMS do we recommend?

19. Wordpress

20. OWNERSHIP
GOAL: Make your website hosting relationship your
own, so that it can never be held hostage.

21. So you don’t end up like this lady:

22. How to do it:
• Have your agency provide you with the layered Photoshop files used
on your site.
• Have the agency develop your site on an open-source CMS.
• Finally, NEVER let them host your website.

23. QUESTIONS?
Contact us:
813-282-8300

24. Connect with us! Connect with us!