Real time lead generation is easier than many think. Capture pages or squeeze pages are simple one-page sites that convince visitors to provide contact information. These work like a business card online by providing a short introduction without overwhelming visitors with too much information up front. Learning skills like Google AdWords can be tricky at first but become powerful once mastered, allowing you to generate real-time leads for your business more successfully than purchased leads. A link is provided to learn more effective traffic driving methods and lead generation techniques.